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The Personal selling process
The personal selling process
 The steps that the sales person follows while selling
a product.
 It is a complete cycle which starts from identifying
the customer to closing the deal with them.
Prospecting & qualifying
 Prospecting is finding and qualifying potential
customers.
 Qualifying is the process of determining whether a
potential customer has a need or want that the
company can fulfill, and whether the potential
client can afford the product.
Pre- approach
 The step in the selling process in which the
salesperson learns as much as possible about a
potential customer before making sales call.
 During the pre-approach the salesperson may also
plan and practice their sales presentation.
Approach
 The approach refers to the initial contact between
the salesperson and the prospective customer.
 It is the face-to-face interaction with the potential
customer.
 The goal of the approach is to determine the
specific needs and wants of the individual
customer.
Presentation & demonstration
 In this step the salesperson presenting the products
& services, describing its qualities.
 Salesperson possibly demonstrate product features
and how the product/ services can meet the need &
wants of buyers.
Handling objections
 The selling process in which the salesperson seek
out, clarifies and overcomes customer objections to
buying.
Closing:
 In this step the salesperson convincing the
customers to buy the product and asks for an order.
Follow-up
 The salesperson follow-up after the sale to ensure
the customer satisfaction and repeat business.
 Follow-up is building a long-term relationship with
your customer for purposes of repeat sales.

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The Personal Selling Process

  • 2. The personal selling process  The steps that the sales person follows while selling a product.  It is a complete cycle which starts from identifying the customer to closing the deal with them.
  • 3.
  • 4. Prospecting & qualifying  Prospecting is finding and qualifying potential customers.  Qualifying is the process of determining whether a potential customer has a need or want that the company can fulfill, and whether the potential client can afford the product.
  • 5. Pre- approach  The step in the selling process in which the salesperson learns as much as possible about a potential customer before making sales call.  During the pre-approach the salesperson may also plan and practice their sales presentation.
  • 6. Approach  The approach refers to the initial contact between the salesperson and the prospective customer.  It is the face-to-face interaction with the potential customer.  The goal of the approach is to determine the specific needs and wants of the individual customer.
  • 7. Presentation & demonstration  In this step the salesperson presenting the products & services, describing its qualities.  Salesperson possibly demonstrate product features and how the product/ services can meet the need & wants of buyers.
  • 8. Handling objections  The selling process in which the salesperson seek out, clarifies and overcomes customer objections to buying. Closing:  In this step the salesperson convincing the customers to buy the product and asks for an order.
  • 9. Follow-up  The salesperson follow-up after the sale to ensure the customer satisfaction and repeat business.  Follow-up is building a long-term relationship with your customer for purposes of repeat sales.