10 trends that will dominate marketing in 2016!

1. 10 marketing trends
for 2016
Focus on strategy andideas,
iPressodoes therest.

2. Mobile will continue to grow
source: Pew Research Center
2/3 of Americans own
smartphones and that
number will rise in 2016.
Marketers will need to
prioritize this channel even
more.

3. Online video gains ground
8 bn video views from more than 500 million users
occur daily on Facebook alone. In 2017, 74% of all
internet traffic will be video.
source: Syndacast

4. 43% of marketers say personalization led to
more conversions.
Personalization is the key!
source: CMO Council

5. Content budgets continue to rise
43% of respondents plan to spend between
10% and 30% more in content development
and promotion.
source: Content4Demand

6. Social media will be a mainstream
marketing channel
65% of adults used social media in 2015,
nearly 10x the number in 2005.
source: Pew Research Center

7. 80% of consumers are willing to share
detailed personal information, such as
name, email and nationality.
Marketers need to leverage
customer data
source: Aimia's 2015 Global Loyalty Lens

8. Digital becomes a top priority
while traditional channels lag
Experts anticipate digital media to beat TV in ad spend
in just the next 2 years.
source: ZenithOptimedia

9. Marketing technology streamlines the implementation
of lead nurturing tactics and is “extremely important” to
75% of companies and “somewhat important” to
another 22%.
Growing role of technology
source: Ascend2

10. 2015 was the breakout year for predictive
analytics in marketing, with at least $242
million in new funding for startups that are
pioneering this new technology.
Predictive analytics in marketing
source: Raab Associates

11. Growing popularity of programmatic
More than 80% of publishers are currently
using programmatic solutions to sell digital
advertising, including both RTB and premium
direct solutions.
source:Operative Media

12. Want to know more?
Visit us:
ipresso.pl blog.ipresso.pl