Win with Content: ion + ScribbleLive
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LEARN ABOUT THE ION + SCRIBBLELIVE OPPORTUNITY. ion and ScribbleLive coming together opens up new, exciting content opportunities for you and your organization. ion will remain focused on helping you deliver amazing interactive content experiences, but together we’re going to be able to do a lot more. In this presentation, we introduce you to ScribbleLive’s content experience platform, which helps you manage the full lifecycle of your content — from ideation to planning, creation, distribution and measurement. And, we show you what the combination of ion + ScribbleLive means to the future of your content experiences.
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Win with Content: ion + ScribbleLive
- 1. Win with Content! Introducing…
- 2. • Quick catch-up! • Interactive Content • ion interactive • Introducing ScribbleLive • The Content Lifecycle • Opportunities to Win with Content • Q&A What’s Inside
- 3. What is interactive content? In its most simple form, interactive content is content that is created with the intention of capturing user attention and encouraging them to take action.
- 4. Types of interactive content
- 5. What is ion? Ion is an enterprise SaaS platform that empowers modern marketers and designers to create beautiful, data-driven interactive content at scale and without code.
- 6. Marketers can… Build using 150+ built-in, pre-fab templates, or create from a blank slate.
- 7. Marketers can… Create using code-free CSS control, animations, responsive design, app-like transitions, and interactivity.
- 8. Marketers can… Curate deep data insights, and integrate your user data into, and across, your marketing technology ecosystem for more impactful lead generation, demand generation, and sales enablement.
- 9. Marketers can… Launch stand-alone interactive digital content experiences, or embed content created in ion, anywhere.
- 10. Marketers can… Optimize and test your content experiences with built-in A/B/n testing capability.
- 11. Marketers can… Lean on ion’s professional services to create your interactive content in the ion platform, provide coaching on what to build, or drive overall strategy for your interactive content program.
- 13. 1000+ Enterprise Customers Across Multiple Verticals
- 14. ScribbleLive is a Content Experience Company We help businesses make content their competitive advantage
- 15. ~ Sirius Decisions Today’s buyer will do 70% of their purchase investigation before engaging with a brand.
- 16. The Buyer’s Journey Has Changed. Content consumption is controlled by the Buyer z
- 18. Marketing Technology Landscape (Martech 5000)
- 19. Our Goal Content experience platform for mid and large enterprise Scalable content creation capabilities & big data driven Helping businesses win their markets through content
- 20. ion + ScribbleLive Content creation through Visually, a network of 1500 hand-picked, specialized creative professionals Content strategy development Easy to get started, and use for on- demand content creation support
Notas do Editor
- Thank you so much and welcome everyone! We’re so excited to have you all join us, this is definitely an exciting moment for ion and content marketing, and we couldn’t be happier to have you all with us today. Before we begin, a quick reminder that we will keep the lines on mute during the webinar, but we definitely want to hear from you! If you have any questions, please place them in the Gotowebinar control panel and we will get to as many as possible at the end of the webinar. For any we are unable to answer today, we will be following up via email to help you with what you need. Lastly, look for the slides and recording of the webinar to hit your inbox before the end of the week. So let’s get started - as many of you may know, ion has been acquired by ScribbleLive, and will now join forces as part of the ScribbleLive suite of products designed to help content marketers throughout the content lifecycle. From ideation, planning, creation, distribution, promotion, and measurement of your content, ScribbleLive has offerings that support success every step of that life cycle. And today’s webinar is all about Winning with Content. If you’re here, than you know ion has been helping marketers win with interactive content for years now… and in joining the ScribbleLive family, there’s an exciting opportunity for YOU to Win with Content in a lot of new, exciting ways.
- We’re expecting our webinar today to last about 30 minutes, and here’s a snapshot of what we’ll be covering: First, we’ll ensure we’re all starting from the same place, and giving everyone a quick refresher on interactive content and ion. Then Christoph will give us an introduction to ScribbleLive, and their Content Lifecycle and some of the products and capabilities they have to help marketers make content a true competitive advantage within their organizations. We’ll talk more about some specific near-term opportunities and ways we foresee ion customers and prospects seeing value from this partnership as well, and conclude with questions as they come in from the group.
- Interactive content in its most simple form… So content that is participatory, often including a feedback loop in which the outcome of the experience is directly impacted by the interaction of the visitor. Think a quiz, where the user answers questions, and gets a custom score. Or an interactive ebook, where the user is able to take in content based on interest and click through chapters rather than just reading a static PDF of the content. It’s content that is designed to have them take action, and then use that data captured to create a personalized experience for the user, while capturing impactful data from those interactions to inform a more specific and targeted journey for that user in your content over time - from when they first click on your site through to when they become a customer.
- Many different kinds of interactive content! Most marketers are doing a variety of interactive content pieces as part of their program, since different kinds do well for different stages of the buyer journey. Talk about types. All of these things can be created in ion…
- Now, what is ion? If you’ve joined today’s webinar you’re either an ion customer, or opted into our marketing content so I presume most of you know this, but I think to understand where ion fits into ScribbleLive content lifecycle, best to peel back a bit, ensure we all are on same page and talk about the opportunities available from here. Ion is...
- With ion, marketers can… Use our library of more than 150 pre-fab templates to create new content. Or build from scratch using a clean slate.
- The ion platform allows for publishing interactivity without the use of code, so using built in, code free features to trigger animations, responsive design so your content looks good anywhere, page transitions, and many other types of page interactivity can be done in ion, 100% code free.
- With ion marketers can capture deep data insights freely given by user’s as they interact with the content, then integrate that data through your marketing technology ecosystem.
- Ion empowers marketers to create interactive content, and then use it anywhere. Create stand-alone sites, or embed your ion content into your main site or blog.
- And testing – it’s part of ion’s DNA, and we love to see it when customers test and improve their content over time.
- And of course, ion’s services can help with interactive content strategy, creative development and optimization for a piece of content, or an entire program of interactive content.
- So, now that I’ve reminded everyone of what you know and love about ion and interactive content… let’s take some time to talk about ScribbleLive, how ion fits into the ScribbleLive family of content marketing products, and the opportunity this presents to ion customers, but also content marketers everywhere. Christoph, thank you again for joining me, excited to have you here and to have you share more about ScribbleLive today! ...
- When I think about where the most immediate synergy lies, it has to be with the Visually product. Because I think some of what excites me the most, is I know from personal experience that our customers have a hard time getting content made! So to have access to a network of more than 1500 content and creative professionals who are available for on-demand and ongoing content creation services – is amazing. I know so many customers who have asked about this exact type of service, so to be able bring that additional layer of support in their marketing success, is huge. I also love that there is the content strategy development offering with Visually, because that’s another aspect of overall content marketing support that our customers have needed, and while we can nail it on the interactive strategy, if there is a need for larger content strategy development, having this available is a great asset. And of course, because it’s easy to spin-up and get started with Visually, I can foresee this helping speed up project times in cases where lack of content is a factor. Christoph any thoughts on where you see some of the biggest synergies or opportunities with ion and ScribbleLive? Speak on… modern marketers guide to content creation in 2018…
- Q&A seed questions Closing: I’d like to thank everyone for attending the webinar today. Today’s webinar will be available for on-demand viewing via a link we will send to your email, and we invite you to share it with others in your organization. Thank you again for your time. We hope this webinar was valuable. Enjoy the rest of your day.”