Marketing Apps for Landing Pages

Marketing
APPS
for Landing Pages
Leverage interactivity for better campaign results

© i-on interactive, inc. All rights reserved • www.ioninteractive.com
What’s Inside…
• The great thing about landing pages!
• The problem with landing pages!
• The solution for better landing pages (hint: it’s marketing apps)!
• Ideas & inspiration to get you started

The Landing Page
A tried and true
marketer’s best friend…

…because landing pages work.
They increase leads & sales.
http://assets.ioninteractive.com/storage/content/infographics/
ion_Infographic_LandingPagesWork.pdf

We All Know the Best Practices That Make
Landing Pages So Effective….

Best Practices For Landing Pages
Directional
Relevant
Focused
Jump over to the ion blog for 13 more landing page best practices at 
http://ioninteractive.com

Sure, This Page Is Directional, Relevant, Focused

X
Sure, This Page Is Directional, Relevant, Focused
But Is It Any Good?

Too Often Directional, Relevant, Focused
Ends Up Being Boring

The Unfortunate Truth Is That
These Pages Have Become
Formulaic
• Headline
• Subhead
• Bullets
• Call To Action
• Stock Photo
• Ho Hum
E=Mc2

And That’s  
The Problem  
with Landing pages

No one likes  
a Boring  
landing page!

Landing Pages Have Become
Formulaic And Uninspired.

But They Are Often Your Brand’s
First Digital Touch Points

But They Are Often Your Brand’s
First Digital Touch Points
And Digital Touchpoints
Are Important…

“Digital touch points can drive revenue, lower
costs, build brands, and engender customer
loyalty. But to achieve these potential
beneﬁts, companies must deliver digital
interactions that meet their customers’
needs in easy and enjoyable ways.”

Bottom Line:
Your Visitors Expect More

Online Marketing Trends Are Rapidly
Increasing Your Visitor’s Expectations
Of Your Landing Pages
3

1. Mobility
Mobile app usage is on the rise. And consumers are  
becoming conditioned to expect everything digital to act  
like a mobile app.
A mobile app is inherently interactive and provides a feedback
loop based on our actions or input.

2. Youtility
No one wants a pitch anymore. Consumers expect  
useful, helpful experiences from the brands they  
do business with.
“Helping can replace selling, or at the very least reduce the friction within that sales
transaction. And you can do this. You can help your customers learn…You can help
them plan.…You can help them enjoy.” - Jay Baer

3. Content Overload
Everyone is bombarded by content, content and more
content. It’s everywhere.
Information consumption behaviors are evolving to  
skimming and surﬁng. Think “snacks” not “dinner.”

So, Landing Pages Work.
But Visitor Expectations Are Increasing, And
Formulaic Landing Pages Just Won’t Cut It.

So, Landing Pages Work.
But Visitor Expectations Are Increasing, And
Formulaic Landing Pages Just Won’t Cut It.
Now The Good News!

Marketing Apps Can Save The Day

What Is A Marketing App?
A marketing app is a browser-based digital
experience designed for user interaction. It’s not a
mobile app that runs on a mobile operating system
as an installed application. Rather, it’s an
interactive, engaging experience that’s lives within
the browser, regardless of device. It’s desktop,
mobile, tablet—it’s any device, any time.

Here Are A Few Awesome Marketing  
App Examples….

In-depth white paper? Turn it into an interactive ebook.
Interactive eBook
Do or Die by Clark Kokich is a great
example of an interactive ebook. Not
only is it engaging and creative, it
incorporates other marketing apps within
the book itself.

Give visitor’s a quick estimate to set their expectations.
Tesla gives visitors a  
“true cost of ownership”
calculator to help the
customer ﬁnd out which one
is best for them.
Calculate what your time is worth at
the gas station or on your commute.
Pricing Calculator

Does your product or service have configurations? Let your
visitor customize it for themselves!
Check out how MINI
used configurators to
have customers help
build their new limited
edition turbo Hardtop.
Configurator

Offer recommendations
based on the results of
the visitor’s online
assessment.
SubjectLine.com gives
you the option to rate your
subject line and provides
recommendations for
improvement.
All from the landing page, SubjectLine.com
gives the visitor even more helpful information.
Online Self-Assessment

Want to get the messaging right for each visitor to the site? Set up a
conversion path for better targeting and a better user experience.
FrontPoint Security
uses a conversion path
to direct visitors to the
right information.
Conversion Path

What To Do Next?

Get Inspired To Create
Your Own Marketing
Apps
The best way to get started with
marketing apps is to look at your
existing assets and re-envision them
as interactive experiences. The
possibilities are endless!
Check out our marketing apps roundup
with ideas and examples on our blog at
http://ioninteractive.com

Evaluate Your Landing Page
• Is this page useful?!
• Is this page helpful?!
• Does this page do more than  
just ‘pitch’?!
• Does this page provide
meaningful value?!
• Is it engaging?!
• Is it responsive across all
devices?!
• Is it app-like?

Boost Your Landing Page
Results With Marketing Apps
From Ion.
!
www.ioninteractive.com
@ioninteractive
info@ioninteractive.com

Marketing Apps for Landing Pages

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