According to data from CMI, MarketingProfs and Brightcove, “Brand awareness, customer acquisition, and lead generation remain the top B2B content marketing goals.” Make no mistake that content marketing and lead gen are the magic lead gen combination. Great content builds awareness, demand and inbound interest. If generating leads from your content marketing is at the top of your list, we’ve rounded up a few pointers to help you hit your goals with lots and lots of qualified leads.

1. 10 Things To Help You Generate
More Leads From Your
Content Marketing

2. 71% of B2B marketers cite Lead
Generation as a goal for their Content
Marketing Program.
Make no mistake that content
marketing and lead gen are the magic
lead gen combination. Great content
builds awareness, demand and
inbound interest. If generating leads
from your content marketing is at the
top of your list, we’ve rounded up a
few pointers to help you hit
your goals with lots and lots
of qualified leads:
Organizational goals for B2B Content Marketing

3. Your audience wants something they can relate to
that makes them want to get to know your brand
on a deeper level. But you have a responsibility
here too! You need to identify your audience
along with their pain points and solutions. You
can’t target them with content if you don’t know
who they are and what they need!
http://www.rightsourcemarketing.com/lead-generation/how-content-marketing-lead-gen-
and-demand-gen-work-together/
@rightsource

4. “Content is intensely personal, as it should be.
There’s no cookie cutter solution and that extends to
content’s role in your lead gen. The world is literally
your oyster – webinars, white papers, industry
events, social – the list goes on and on.”
@marketingland @arniekuenn
http://marketingland.com/how-to-generate-b2b-leads-with-content-marketing-64797

5. A recent CMI article said, “Content marketing is
leading the pack both in lead generation and in
turning those leads into customers.” But it’s not just
a fluffy statement! “Per dollar spent, content
marketing generates more than three times the
number of leads than paid search does.”
@CMIContent @joderama
http://contentmarketinginstitute.com/2015/03/buy-in-conversation-content-marketing/

6. Consistency (which Michael Brenner points to as a
must) breeds familiarity which breeds comfort which
breeds loyalty. If customers know what to expect
and your content keeps delivering on that
expectation, they will keep coming back and turn
into viable leads.
@BrennerMichael @HeidiCohen
http://heidicohen.com/content-marketing-lead-generation-expert-tips/

7. Adding a “contact us” button is not lead gen.
You have to make sure there is value for your
audience—woven into your content, in what you are
offering once they do contact you, and throughout
their experience with your content.
@adamlundquist
http://nerdsdoitbetter.com/the-essential-guide-to-content-marketing-for-lead-generation/

8. “About 75% of leads are researching solutions to
a specific need or problem.” So help them out!
They’re craving solutions and if you can provide
them, you’re totally in the game!
@main_path
http://mainpath.com/content-marketing-tips-for-generating-leads/

9. There’s a time and place for every type of content
and you need to make sure you are on top of your
game with your leads. Instead of hardcore promo,
you might find that educating them is what will reel
them in. Save the promo stuff for later!
@marketo @dayroth
http://www.amazon.com/gp/product/111881617X?
adid=0ZW7NV76Z6QJCA2V3JQ9&camp=0&creative=0&cr
eativeASIN=111881617X&linkCode=as4&tag=heicoh-20

10. Everyone is on social media. Admit it, your
grandmother has a Twitter account. While social
should not be your sole focus, it also should not be
ignored. “Social media is the world’s water cooler.
Everyone is there. Everyone is talking. There are
leads for the taking.” Get strategic with your social
instead of using it haphazardly.
@crazyegg
http://blog.crazyegg.com/2014/04/14/b2b-lead-gen/

11. Neil Patel says, “Data-driven content will help you
generate the most qualified leads.” So do your
research when you create content! What’s resonating
with your audience? What are they currently reading?
Where are they hanging out online? What are
industry publications covering? What headlines are
pulling the most traffic?
@neilpatel
http://neilpatel.com/2015/07/23/beginners-guide-to-content-
based-lead-generation/

12.
According to a recent MarketingProfs article, 71
percent of B2B Marketers are using content
marketing to generate leads.
@MarketingProfs
http://www.marketingprofs.com/chirp/2013/12161/b2b-lead-
generation-trends-for-2014-whats-hot-and-whats-not

13. •DM News generated 26% conversion rate with an
ungated (yep — UN-gated) interactive white paper
•Bloomreach found an interactive quiz to be 60
percent more effective in generating new leads
•With just 3 interactive experiences launched,
interactive content quickly contributed 10% of
overall leads generated for Arcserve.

14. About ion interactive
ion interactive helps
marketers produce
engaging, interactive
content that generates
more leads of better
quality.
Find out more!
http://www.ioninteractive.com/blog/10-things-to-help-you-generate-more-leads-from-your-content-marketing