2. How is digital faring?
More than half of fundraising directors have seen an increase in the
proportion of income from digital donations and fundraising in the past year
7%
30%
70%
93%
Offline
Online
CAF: http://just.ly/digifund-1 UK Fundraising: http://just.ly/digifund-2 Guardian: http://just.ly/digifund-3
3. What about the rest of online world?
13.5% (£64bn) of UK retail sales are made online
Online shopping generated £50bn in UK in 2011
UK was the most internet-based economy in the world
By 2016, analysts predict 23% of UK retail sales will be
online (£144.6bn)
Internet Retailing: http://just.ly/digifund-4 Guardian: http://just.ly/digifund-5 FT: http://just.ly/digifund-6
4. Why such a difference?
http://www.flickr.com/photos/amuderick/46246205
How much is digitalCompare it to other industryLook how we fundraise nowLook how we’ll fundraise in futureExperts to show you how we optimise nowHow you will do it in the future
£770M – 1.5% of online spend30% according to Digital Giving reviewMore than half of fundraising directors have seen an increase in the proportion of income from digital donations and fundraising in the past year7% according to UK Giving (7% in 2010/2011 & 2009/2010 4% in 2008/2009)
Digital planning, emergency appeals, case studies, using social media, affiliates, crowdfunding, legal, campaigning
April 2010 – 6% mobileApril 2011 – 15% mobileApril 2012 – 32 % mobileApril 2012 – 15% of donations from mobile
