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British heart foundation

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British heart foundation

  1. 1. National Campaigns Local Delivery Sarah Lennon
  2. 2. Key Steps to success• Involve all key stakeholders at the outset and at every stage of planning the campaign• Be clear on team and individuals roles and responsibilities• Draw on individual and team skills• Set realistic goals• Provide regular updates and communications on progress
  3. 3. February is National Heart MonthBHF Wide CampaignLaunched in 2009 Raise awareness of heart and circulatory disease Encourage people to take steps to improve their (and their family’s) heart health Raise funds
  4. 4. National Heart Month• Central Project Team manage the overall project• Integrated project teams and project groups with representatives from across the BHF• Community Fundraising a key stakeholder in delivery
  5. 5. Key Steps to success• Involve all key stakeholders at the outset and at every stage of planning the campaign• Set realistic goals• Be clear on team and individuals roles and responsibilities• Draw on individual and team skills• Provide regular updates and communications on progress
  6. 6. The role of CommunityFundraisers on the ground
  7. 7. Local Delivery Mobilise volunteers and warm donors to support the campaign either to participate or become promoters of the campaign Add value and enrichment to the stewardship of people signed up to take part in Rock Up In Red or previous participants Add value and local perspective to the national marketing and media plans Organise collections, pin badge box placement and static tins by teams of volunteers
  8. 8. Summary• Identify and be confident in your own unique skills and talents• Think global act local• Share your ideas and take time to build relationships with your colleagues• Never underestimate the power of team work

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