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FOUNDERS

Ryan Mattock

Laura McGregor

Alistair Robinson

Co-Founder

Co-Founder

Co-Founder

Content Creator, Customer
Development/Support,
Marketer, Growth Hacker
LinkedIn

Product Development,
Lead Developer, Sys admin,
Visionary/Architect, Project Toolsmith, Designer
Manager, Marketer
LinkedIn
LinkedIn

“OUR STORY: Once upon a time…a marketer, an operations manager and a software
developer decided to save companies & self-employed sales agents a lot of time, resources,
hassle and money by building simple, awesome software for the commission-only sales
industry.”
Our story (full)
The Solution
CommissionCrowd is a powerful sales platform that not only facilitates connections between professional independent
commission-only sales agents and Company Principals globally, but also ensures that both parties have easy-to-use
functionality to manage multiple remote working relationships effectively.
We're simplifying the best from: job boards, sales force automation, sales/pipeline CRM, as well as modern productivity tools,
and building an affordable, beautifully designed web application for the commission-only sales industry.
CommissionCrowd: Brand, Guidelines & FAQ
Brand attributes
Trusted, Helpful, Knowledgeable, Friendly, Professional, Transparent, Social
Founders Vision
To create an industry changing platform that enables us to spend our time doing what we love and helps a large community of
people improve their professional working relationships.
Logo and brand guidelines:
Please use this link to download our company logo and view our brand guidelines
FAQ
Frequently Asked Questions
What people are saying

“

“

“

Paul Atherton

Keith Crispin

Liam Farquhar

Professional sales coach/trainer
with 57M in personal sales to
date

Self-Employed sales agent (30 years
experience)

T:Issue

The humility and sincerity
you guys live by is why
this will not only work, but
will thrive and be a world
beating business!

“

I am really excited about the launch
of CommissionCrowd! The way you
plan on bringing both companies
and freelance sales people together
in such a united and structured way
is visionary.

“

I love the look of CommissionCrowd,
I think it's been a long time coming. I
wish the team all the best, and look
forward to meeting some great sales
professionals.

“

Kevin Smith

Dan Sutton

Simon Aspinall

Brainstorm Media

Tactical Ventures

Self-employed sales agent

CommissionCrowd is
going to change the
game!

Your log-in-do-work-logout future is here!

I'm a fan of what you guys are
doing, and also how you're going
about it. Can't wait to use
CommissionCrowd!
The Solution

Connect – Attract the
best, expand and grow
your business

Manage – Save time,
resource & money

View All Agent Features Here
View All Company Features Here

Collaborate - Eradicate
confusion, save time &
sanity

Sell More - Better
processes,
opportunities &
relationships
Companies: Their Problems

Companies: Our Solutions

Connect

Connect – Attract the best, expand and grow your business










There is a lack of understanding for new principals on how to work with agents
The pay-on-performance sales niche is so fragmented that Principals find it difficult to connect with sales agents
The market is confused there are no fewer than 30 different ways to describe a self employed sales agent
The costs of traditional recruitment are expensive and not targeted enough
The niche directories are outdated & expensive. There is no incentive for agents to keep up-to-date information
Initial pressures of taking on new agent can lead to strained relationships or worse high churn rates
Uncertainty around how attractive an opportunity is to agents
Uncertainty around sales agents track record

Manage












Existing niche technology is practically non-existent or is so bad it should be.
General technology is too generic or complicated and expensive
Managing multiple remote working relationships is complex
Agents who leave an opportunity take all active leads with them
Due to every agent working on different systems (or not having a system) it’s not possible to get clear and easy
oversight on agents activity, holidays, pipeline, training
Waiting for agents to supply updates on distributed leads
Setting up and managing multiple territories, commission structures and incentives
Difficult to quickly guide and iterate a sales process
Difficult to manage multiple agents at various stages of new or continuous product training
Difficult to define ideal representative profile for each major product/market
Difficult to provide resolutions for identified issues

Collaborate
 No easy way to share information about new products, company announcements, press, procedures, policy etc.
 No easy way to get all agents working with the correct documents, marketing collateral, forms, presentations
etc.
 No easy way for all agents to get to know each other and share learning i.e. what’s working / what’s not
 No easy way for agents to communicate important customer feedback

Sell More





Companies require real time information to make decisions quickly
Companies require sales agents to provide some level of information about their activity and pipeline potential
Need to maximize strong working relationships with agent partners
Need an easy way of distributing and tracking qualified leads to agents








Learn best practices and get feedback on how attractive your opportunity actually is
Get exposure for your companies sales opportunities
View agent profiles and easily connect with highly experienced self employed sales agents – globally
We incentivize agents to manage their business and bring in new talent to the system
We incentivize agents and help to remove financial friction & agent churn in early months
Our company directory, industry specific content curating and website widget all work as a lead
generation machine for agents. Leads filter directly into their CRM and you get real-time activity
updates

Manage – Save time, resource & money












Mobile first, cloud based SaaS platform and API available anywhere, anytime on any device
Manage your entire commission-only sales team in the place where they manage their business
Manage leads, territory, commissions, incentives and leader boards, training and performance
Get oversight of agent activity, availability, meeting notes and customer issues for escalation
If an agent leaves your opportunity lead data is transferred to you for re-allocation to another agent
Track sales and lead activity supplied by agents in your own company dashboard
Easily get feedback and make changes to your sales process
Identify key characteristics of top performing sales agents
Identify current training and future training requirements
Multiple-user login and permission structures
Integrated CRM, reporting and search functionality for you, your team and your agents

Collaborate - Eradicate confusion, save time & sanity
 Upload and share important documents and announcements in one place
 Schedule and hold conference calls, training sessions, morning meetings
 Use the communication wall to send broadcasts, ring the bell, say thank you, collaborate on new
ideas, products etc.
 Give your agents a space to interact with other agents to share learning

Sell More - Better processes, opportunities & relationships
 Pay your freelance sales agents their commissions from within the system after the deals close
 Have a record of all invoices and deals in one place. Export them and mail reports to a specific
department
 Stay top of mind with agents carrying your line or selling your services
 Rep councils are now automated into the sales relationship
 Build better partnerships with agents
Agents: Their Problems

Agents: Our Solutions

Connect

Connect – Expand your portfolio & grow your business

 The pay-on-performance sales niche is so fragmented that agents find it difficult to connect with principals to
expand their line of non-competing products or services
 Niche directories and associations are outdated, expensive and there is little or no incentive for agents to keep
accurate, up-to-date information
 There is a lack of understanding of how to work with agents which is wastes a lot of agents time
 Initial financial pressures of taking on a new principal, line or region can lead to strained relationships out of the
gate or worse high churn rates that waste time and resource for both parties

Manage
 Existing niche technology is practically non-existent or is so bad it should be
 General technology is too generic or complicated and expensive
 Managing multiple remote working relationships is complex. Agents are often managing between 6 – 12
different lines and/or principals. Difficult to quickly adapt to updates and changes across various products
 Most customer relationship management is too time consuming
 Day-to-day business tasks such as accounting, reporting, appointment setting, emails, phone calls are too time
consuming
 Difficult to manage multiple training expectations
 Invoicing and reconciliation of payments can be difficult to track and keep accurate records
 Goal setting and sales strategy based on best guesses, not data driven
 No incentives to provide additional information that can help companies make better decisions
 Difficult to define issues that threaten market share and profit performance
 Difficult to define new opportunities available
 Difficult to define compatibility of rep with a company’s short and long term needs

Collaborate
 No easy way to consume information about new products, company announcements, press, procedures, policy
etc.
 Working independently can be isolating for some who thrive in a competitive environment
 No easy way to consume and work with the correct documents, marketing collateral, forms, presentations etc.
 No easy way for all agents to get to know each other and share learning i.e. what’s working / what’s not
 No easy way for agents to communicate important customer feedback

Sell More





Need to maximize strong working relationships with principals
Need to spend more time selling and less time reporting or talking about selling
Need to communicate quickly and easily and track updates on what is required by customers
Need to get better leads







Find global opportunities from educated principals with the tools to seamlessly work with you
Get exposure and showcase your profile, achievements, track record and experience
Earn incentivizes for managing your business and bringing in new talent to the system
Earn cash bonuses to remove financial friction and ability to stick with a new line in early months
Integrate social selling easily into your daily routine to help with earning incentives and lead
generation

Manage – Save time, resource & money
 Mobile first, cloud based SaaS platform and API available anywhere, anytime on any device
 A Sales CRM that you will actually want to use due to it’s power and simplicity (we promise)
 Manage leads, emails, calendar, telephone conversations, tasks, pipeline, territory, commissions,
training and performance
 Manage updates to principals in one place, just by updating your CRM
 Invoice and track, reconcile and receive commission payments through the system
 Export financial data to your accounting package or send directly to your accountant
 Track activity, availability, meeting notes and customer issues across all principals
 Earn commissions on leads generated in your pipeline even after you leave an opportunity
 Easily get feedback and make changes to your sales process
 Identify key characteristics of top performing opportunities / lines
 Identify current training and future training requirements
 Identify issues that threaten market share, competition and profit performance

Collaborate - Eradicate confusion, save time & sanity
 Access, upload and share important documents and announcements in one place
 Schedule or attend conference calls, training sessions, morning meetings
 Use the communication wall to send broadcasts, ring the bell, say thank you, collaborate on new
ideas, products etc.
 Interact with other agents to share learning

Sell More - Better processes, opportunities & relationships





Have more time to sell, stay on top of admin and income
Have a record of all invoices and deals in one place.
Rep councils are now automated into the sales relationship
Build better partnerships with principals
Watch Now To Learn More
Our Marketing Strategy
Bootstrapped, Growth Hacked, Lean,
Inbound, Consumer & Metric Driven:
GROWTH
PLATFORM DEVELOPMENT

Two paradigms of design and development that are especially dear to us are
responsive design and Rich Internet Applications.

=

CommissionCrowd is being built as a Rich Internet Application with
a client-side JavaScript framework, so that we can leverage the full
power of modern browsers. What this means is that although you’ll
get to our application through your phone’s web browser, you won’t
have to wait around for those frustrating page loads once you’re
logged in, because after that happens the full CommissionCrowd
application will be on your phone’s browser already, and will last for
your entire session.
Of course, you’ll still need a connection if you want to access and
save data, but (a) the screen interface itself will be as quick and
responsive as a native app, and (b) downloading small chunks of
data behind the scenes is orders of magnitude faster than reloading
a web page. And (c) we also have secret plans to make things even
better at a later stage by introducing more complete offline
capabilities and data syncing for those on the
We’re not going for new technologies just because they’re sexy; we
firmly believe they’ll help us ensure that your day-to-day experience
on CommissionCrowd is first-rate.
Industries & Companies that work with self employed sales agents
Sample Industries

Business Financial Consumer
Services Services
Goods

Health
Care

Manufacturing
Sample Companies

It’s a growing concept with over 35% of Fortune 500 companies likely to utilize at least
some outsourced sales in their businesses between now and 2015.

High
Tech
What is a self-employed sales agent?

A self-employed sales agent is not:

•

Is an entrepreneur that chooses to work for themself

•

Has experience and potentially an existing database of
contacts

•

Wants to break away from the constraints of employment

•

•

•
•

Has drive, ambition and focus

•

Is supremely confident in their ability to sell

•

•

Wants to build a portfolio of companies they work with and
does not need to rely on a small wage to keep them tied
into one company
A good sales agent will choose not work with companies
that have conflicting interests

Someone desperate for work that they are willing to
work for free
Someone that will represent a company with poor
products/services
Willing to work for low levels of commission
Benefits of working with self employed sales agents
•
•
•
•
•

Reduced up front costs and risk associated with taking on
new employees
Utilise professionals that have pre-existing contacts based
on years of experience within a particular industry
Not reliant on local talent. Expanding your search can lead
you to truly great sales people
Enter new markets with the help of agents who already
understand key players, culture, issues, competitors and
opportunities
Professional self employed sales agents usually share the
same business objectives as the companies they have
working relationships with.

“The main reason I became self-employed
was the need to control my own life and the
opportunity to make more money than I could
earning a salary as an employee.
Self employed sales reps are self starters.
We do not require direction and are highly
self-motivated”
- Self-Employed sales rep (22 years
experience)
Contact Us
Laura McGregor
Email:
laura@commissioncrowd.com
Phone: 0131 618 2300

Ryan Mattock
Email: ryan@commissioncrowd.com
Phone: +44 (0)7817 441628
Alistair Robinson
Email:
alistair@commissioncrowd.com

www.commissioncrowd.com

Originally Edinburgh based We’re currently developing in
the South of France in a tiny
village called Simorre
(LeGers)

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CommissionCrowd Press/Media Kit

  • 1.
  • 2. FOUNDERS Ryan Mattock Laura McGregor Alistair Robinson Co-Founder Co-Founder Co-Founder Content Creator, Customer Development/Support, Marketer, Growth Hacker LinkedIn Product Development, Lead Developer, Sys admin, Visionary/Architect, Project Toolsmith, Designer Manager, Marketer LinkedIn LinkedIn “OUR STORY: Once upon a time…a marketer, an operations manager and a software developer decided to save companies & self-employed sales agents a lot of time, resources, hassle and money by building simple, awesome software for the commission-only sales industry.” Our story (full)
  • 3. The Solution CommissionCrowd is a powerful sales platform that not only facilitates connections between professional independent commission-only sales agents and Company Principals globally, but also ensures that both parties have easy-to-use functionality to manage multiple remote working relationships effectively. We're simplifying the best from: job boards, sales force automation, sales/pipeline CRM, as well as modern productivity tools, and building an affordable, beautifully designed web application for the commission-only sales industry.
  • 4. CommissionCrowd: Brand, Guidelines & FAQ Brand attributes Trusted, Helpful, Knowledgeable, Friendly, Professional, Transparent, Social Founders Vision To create an industry changing platform that enables us to spend our time doing what we love and helps a large community of people improve their professional working relationships. Logo and brand guidelines: Please use this link to download our company logo and view our brand guidelines FAQ Frequently Asked Questions
  • 5. What people are saying “ “ “ Paul Atherton Keith Crispin Liam Farquhar Professional sales coach/trainer with 57M in personal sales to date Self-Employed sales agent (30 years experience) T:Issue The humility and sincerity you guys live by is why this will not only work, but will thrive and be a world beating business! “ I am really excited about the launch of CommissionCrowd! The way you plan on bringing both companies and freelance sales people together in such a united and structured way is visionary. “ I love the look of CommissionCrowd, I think it's been a long time coming. I wish the team all the best, and look forward to meeting some great sales professionals. “ Kevin Smith Dan Sutton Simon Aspinall Brainstorm Media Tactical Ventures Self-employed sales agent CommissionCrowd is going to change the game! Your log-in-do-work-logout future is here! I'm a fan of what you guys are doing, and also how you're going about it. Can't wait to use CommissionCrowd!
  • 6. The Solution Connect – Attract the best, expand and grow your business Manage – Save time, resource & money View All Agent Features Here View All Company Features Here Collaborate - Eradicate confusion, save time & sanity Sell More - Better processes, opportunities & relationships
  • 7. Companies: Their Problems Companies: Our Solutions Connect Connect – Attract the best, expand and grow your business         There is a lack of understanding for new principals on how to work with agents The pay-on-performance sales niche is so fragmented that Principals find it difficult to connect with sales agents The market is confused there are no fewer than 30 different ways to describe a self employed sales agent The costs of traditional recruitment are expensive and not targeted enough The niche directories are outdated & expensive. There is no incentive for agents to keep up-to-date information Initial pressures of taking on new agent can lead to strained relationships or worse high churn rates Uncertainty around how attractive an opportunity is to agents Uncertainty around sales agents track record Manage            Existing niche technology is practically non-existent or is so bad it should be. General technology is too generic or complicated and expensive Managing multiple remote working relationships is complex Agents who leave an opportunity take all active leads with them Due to every agent working on different systems (or not having a system) it’s not possible to get clear and easy oversight on agents activity, holidays, pipeline, training Waiting for agents to supply updates on distributed leads Setting up and managing multiple territories, commission structures and incentives Difficult to quickly guide and iterate a sales process Difficult to manage multiple agents at various stages of new or continuous product training Difficult to define ideal representative profile for each major product/market Difficult to provide resolutions for identified issues Collaborate  No easy way to share information about new products, company announcements, press, procedures, policy etc.  No easy way to get all agents working with the correct documents, marketing collateral, forms, presentations etc.  No easy way for all agents to get to know each other and share learning i.e. what’s working / what’s not  No easy way for agents to communicate important customer feedback Sell More     Companies require real time information to make decisions quickly Companies require sales agents to provide some level of information about their activity and pipeline potential Need to maximize strong working relationships with agent partners Need an easy way of distributing and tracking qualified leads to agents       Learn best practices and get feedback on how attractive your opportunity actually is Get exposure for your companies sales opportunities View agent profiles and easily connect with highly experienced self employed sales agents – globally We incentivize agents to manage their business and bring in new talent to the system We incentivize agents and help to remove financial friction & agent churn in early months Our company directory, industry specific content curating and website widget all work as a lead generation machine for agents. Leads filter directly into their CRM and you get real-time activity updates Manage – Save time, resource & money            Mobile first, cloud based SaaS platform and API available anywhere, anytime on any device Manage your entire commission-only sales team in the place where they manage their business Manage leads, territory, commissions, incentives and leader boards, training and performance Get oversight of agent activity, availability, meeting notes and customer issues for escalation If an agent leaves your opportunity lead data is transferred to you for re-allocation to another agent Track sales and lead activity supplied by agents in your own company dashboard Easily get feedback and make changes to your sales process Identify key characteristics of top performing sales agents Identify current training and future training requirements Multiple-user login and permission structures Integrated CRM, reporting and search functionality for you, your team and your agents Collaborate - Eradicate confusion, save time & sanity  Upload and share important documents and announcements in one place  Schedule and hold conference calls, training sessions, morning meetings  Use the communication wall to send broadcasts, ring the bell, say thank you, collaborate on new ideas, products etc.  Give your agents a space to interact with other agents to share learning Sell More - Better processes, opportunities & relationships  Pay your freelance sales agents their commissions from within the system after the deals close  Have a record of all invoices and deals in one place. Export them and mail reports to a specific department  Stay top of mind with agents carrying your line or selling your services  Rep councils are now automated into the sales relationship  Build better partnerships with agents
  • 8. Agents: Their Problems Agents: Our Solutions Connect Connect – Expand your portfolio & grow your business  The pay-on-performance sales niche is so fragmented that agents find it difficult to connect with principals to expand their line of non-competing products or services  Niche directories and associations are outdated, expensive and there is little or no incentive for agents to keep accurate, up-to-date information  There is a lack of understanding of how to work with agents which is wastes a lot of agents time  Initial financial pressures of taking on a new principal, line or region can lead to strained relationships out of the gate or worse high churn rates that waste time and resource for both parties Manage  Existing niche technology is practically non-existent or is so bad it should be  General technology is too generic or complicated and expensive  Managing multiple remote working relationships is complex. Agents are often managing between 6 – 12 different lines and/or principals. Difficult to quickly adapt to updates and changes across various products  Most customer relationship management is too time consuming  Day-to-day business tasks such as accounting, reporting, appointment setting, emails, phone calls are too time consuming  Difficult to manage multiple training expectations  Invoicing and reconciliation of payments can be difficult to track and keep accurate records  Goal setting and sales strategy based on best guesses, not data driven  No incentives to provide additional information that can help companies make better decisions  Difficult to define issues that threaten market share and profit performance  Difficult to define new opportunities available  Difficult to define compatibility of rep with a company’s short and long term needs Collaborate  No easy way to consume information about new products, company announcements, press, procedures, policy etc.  Working independently can be isolating for some who thrive in a competitive environment  No easy way to consume and work with the correct documents, marketing collateral, forms, presentations etc.  No easy way for all agents to get to know each other and share learning i.e. what’s working / what’s not  No easy way for agents to communicate important customer feedback Sell More     Need to maximize strong working relationships with principals Need to spend more time selling and less time reporting or talking about selling Need to communicate quickly and easily and track updates on what is required by customers Need to get better leads      Find global opportunities from educated principals with the tools to seamlessly work with you Get exposure and showcase your profile, achievements, track record and experience Earn incentivizes for managing your business and bringing in new talent to the system Earn cash bonuses to remove financial friction and ability to stick with a new line in early months Integrate social selling easily into your daily routine to help with earning incentives and lead generation Manage – Save time, resource & money  Mobile first, cloud based SaaS platform and API available anywhere, anytime on any device  A Sales CRM that you will actually want to use due to it’s power and simplicity (we promise)  Manage leads, emails, calendar, telephone conversations, tasks, pipeline, territory, commissions, training and performance  Manage updates to principals in one place, just by updating your CRM  Invoice and track, reconcile and receive commission payments through the system  Export financial data to your accounting package or send directly to your accountant  Track activity, availability, meeting notes and customer issues across all principals  Earn commissions on leads generated in your pipeline even after you leave an opportunity  Easily get feedback and make changes to your sales process  Identify key characteristics of top performing opportunities / lines  Identify current training and future training requirements  Identify issues that threaten market share, competition and profit performance Collaborate - Eradicate confusion, save time & sanity  Access, upload and share important documents and announcements in one place  Schedule or attend conference calls, training sessions, morning meetings  Use the communication wall to send broadcasts, ring the bell, say thank you, collaborate on new ideas, products etc.  Interact with other agents to share learning Sell More - Better processes, opportunities & relationships     Have more time to sell, stay on top of admin and income Have a record of all invoices and deals in one place. Rep councils are now automated into the sales relationship Build better partnerships with principals
  • 9. Watch Now To Learn More
  • 10. Our Marketing Strategy Bootstrapped, Growth Hacked, Lean, Inbound, Consumer & Metric Driven: GROWTH
  • 11. PLATFORM DEVELOPMENT Two paradigms of design and development that are especially dear to us are responsive design and Rich Internet Applications. = CommissionCrowd is being built as a Rich Internet Application with a client-side JavaScript framework, so that we can leverage the full power of modern browsers. What this means is that although you’ll get to our application through your phone’s web browser, you won’t have to wait around for those frustrating page loads once you’re logged in, because after that happens the full CommissionCrowd application will be on your phone’s browser already, and will last for your entire session. Of course, you’ll still need a connection if you want to access and save data, but (a) the screen interface itself will be as quick and responsive as a native app, and (b) downloading small chunks of data behind the scenes is orders of magnitude faster than reloading a web page. And (c) we also have secret plans to make things even better at a later stage by introducing more complete offline capabilities and data syncing for those on the We’re not going for new technologies just because they’re sexy; we firmly believe they’ll help us ensure that your day-to-day experience on CommissionCrowd is first-rate.
  • 12. Industries & Companies that work with self employed sales agents Sample Industries Business Financial Consumer Services Services Goods Health Care Manufacturing Sample Companies It’s a growing concept with over 35% of Fortune 500 companies likely to utilize at least some outsourced sales in their businesses between now and 2015. High Tech
  • 13. What is a self-employed sales agent? A self-employed sales agent is not: • Is an entrepreneur that chooses to work for themself • Has experience and potentially an existing database of contacts • Wants to break away from the constraints of employment • • • • Has drive, ambition and focus • Is supremely confident in their ability to sell • • Wants to build a portfolio of companies they work with and does not need to rely on a small wage to keep them tied into one company A good sales agent will choose not work with companies that have conflicting interests Someone desperate for work that they are willing to work for free Someone that will represent a company with poor products/services Willing to work for low levels of commission
  • 14. Benefits of working with self employed sales agents • • • • • Reduced up front costs and risk associated with taking on new employees Utilise professionals that have pre-existing contacts based on years of experience within a particular industry Not reliant on local talent. Expanding your search can lead you to truly great sales people Enter new markets with the help of agents who already understand key players, culture, issues, competitors and opportunities Professional self employed sales agents usually share the same business objectives as the companies they have working relationships with. “The main reason I became self-employed was the need to control my own life and the opportunity to make more money than I could earning a salary as an employee. Self employed sales reps are self starters. We do not require direction and are highly self-motivated” - Self-Employed sales rep (22 years experience)
  • 15. Contact Us Laura McGregor Email: laura@commissioncrowd.com Phone: 0131 618 2300 Ryan Mattock Email: ryan@commissioncrowd.com Phone: +44 (0)7817 441628 Alistair Robinson Email: alistair@commissioncrowd.com www.commissioncrowd.com Originally Edinburgh based We’re currently developing in the South of France in a tiny village called Simorre (LeGers)