Matthew McMillan, pionero en el uso innovador de nuevas tecnologías y redes sociales en campañas, presentó la manera como las redes sociales pueden incentivar el activismo político

1. Winning Online Ten Essential Elements

2. One of the Top Twitterers in the US Senate Not Well Knownor in Leadership Doesn’t Take Bold Policy Stands Succeeds Because She’s Real Be Real

3. “people are really looking toward those Second Amendment remedies… I'll tell you the first thing we need to do is take Harry Reid out.” – Sharron Angle. Raised $7M online. “The Republican Plan for Health Care: Don’t Get Sick. And, if you do get sick, their plan is for you to die quickly.” – Alan Grayson. Raised $5M online. “I find it interesting that swine flu broke out in the 1970s under Carter and again under Barack Obama. Not saying it is a the President’s fault, but it is a coincidence.” – Michele Bachmann. Raised $13M online Be Bold (Partisan)

4. Send Regular Email Update Your Website Tweet Daily Blog Often Be In Touch

5. Advertise Online Acquisition Advertising Persuasion Advertising Be Heard

6. Encourage Action

7. We started with a website and a brand… Integrate Offline & Online

8. We Built Support… Tens of Thousands of Floridians and Counting… Integrate Offline & Online

9. Integrate Offline & Online

10. Don’t Moderate Share Interesting Media – Photos, Video, Cartoons Provide Action Opportunities Build Community

11. Entertain

12. Action Cycle: Set Goals Set Deadlines Report Success Show Momentum Show Results

13. Website Stats: Google Analytics Visits, Page Views, Time on Site, Browser, Location, Pages Per Visit, Traffic Sources, etc. Advertising Stats Clicks, Conversions, Impressions Effectiveness: CPA, CPC, CPM Social Media Stats Reach, Virality Measure Everything

14. Thank You matt@buzzmaker.net www.buzzmaker.net