360D Main Presentation Slides, Thursday 3rd September, Glasgow
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360D Main Presentation Slides, Thursday 3rd September, Glasgow
- 2. www.360d.org.uk @digiconx #360digi Mark Bell Interactive Scotland/PA Consulting
- 4. www.360d.org.uk @digiconx #360digi Shereen Nanjiani
- 5. www.360d.org.uk @digiconx #360digi “Future Worlds” CREATING A BUZZ WITH DIGITAL David Pugh-Jones, Director, Brand Strategy, Europe Buzzfeed
- 7. www.360d.org.uk @digiconx #360digi “Make it Digital” DIGITAL CREATIVITY FOR THE NEW GENERATION Jessica Cecil, Controller, Make it Digital BBC
- 11. www.360d.org.uk @digiconx #360digi Steve Perry Founder & CEO, Visa Europe Collab Facilitator : Edward Donald, UKTI
- 12. Steve Perry Founder & Co-creator of Visa Europe Collab 3 Sep 2015
- 21. www.360d.org.uk @digiconx #360digi Panel Session: Ripe for Disruption? Facilitator : Prof Mark Skilton, PA Consulting/University of Warwick - Jon Bradford: Tech Stars - Marino Fresch, Eventbrite - Steve Perry, Visa Europe Collab - Thomas Tamblyn, Huffington Post
- 24. www.360d.org.uk @digiconx #360digi Panel Session: Big Digital, Wee Digital Facilitator: Edward Donald, UKTI - Dr Jo Twist: UKIE - Gareth Capon, Grabyo - Alistair Brown: STV - Robin Cramp, BBC Connected Studio - Richard Scott, Axis Animation
- 26. www.360d.org.uk @digiconx #360digi Soapbox Introduction & Facilitator: Robin Cramp, BBC Connected Studio Soapbox 6: Judges: - Clear Returns - Thomas Tamblyn, Huffington Post - Delta DNA - Heather Kane, Communicorp UK - Made Brave - David Pugh- Jones, Buzzfeed - Mallzee - Lesley Fordyce - Screen Media - SwarmOnline
- 27. Bringing Innovation to Audiences
- 28. Who are we? We support the creation of groundbreaking online experiences that our audiences will love
- 29. External collaboration Encourage risks & ‘fail fast’ Early audience exposure
- 31. 26 Audience-led Creative Briefs 102 Workshops & Events 796 Ideas 53 Funded Pilots
- 33. Where we see the market going?
- 34. Future of Content – Immersive Media Experiences Future of Content – Smartphone Storytelling
- 35. Where will we be in 3.6 years?
- 37. @clearreturns | www.clearreturns.com | 0141 554 4175 | info@clearreturns.com
- 39. vicky@clearreturns.com 0141 554 4175 www.clearreturns.comVicky Brock @brockvicky @clearreturns Thank you
- 41. 41 • Founded in 2010 • Edinburgh, London & San Francisco • Valuable blend of games and big data heritage • Hewlett Packard Vertica gold partner • 100x faster than competitor tech • 1,000 new accounts in circa 12 months • Working with the biggest names in games • Independently reviewed as the industries most advanced analytics provider! deltaDNA
- 42. What is Analytics For?
- 43. Players who pay later, pay more Premium daily rewards Slow content/DLC locking Good game mechanics are:
- 44. Night-time players come back Concentrate live events and time-based rewards for the evenings
- 45. Night-time players pay Aggressive offers in the evenings 18% increase
- 46. The day of the week impacts retention Plan User Acquisition for when engaged players are most likely to play
- 47. PC users convert best to payers Cross-platform is the future, in Unity or others it is easy to release across multiple platforms Even for obvious mobile games we see strong conversion numbers on PC
- 48. www.deltadna.com “Helped by the very responsive team, deltaDNA gives us the possibility to make easily quick and precise analysis on our data, thanks to its dedicated features and direct access tool. No study looks impossible with deltaDNA!” Céline Holzmann, Bandai Namco
- 105. www.360d.org.uk @digiconx #360digi Welcome Back!
- 106. www.360d.org.uk @digiconx #360digi Fireside Chat with ... Nigel Eccles CEO & Founder, FanDuel Facilitator: Shereen Nanjiani
- 107. www.360d.org.uk @digiconx #360digi Closing Comments & Final Reflections Shereen Nanjiani & Jon Bradford
- 108. www.360d.org.uk @digiconx #360digi Thank you for coming!
Notas do Editor
- ABOUT VISA Visa Europe is a xxxx responsible for millions of transactions worldwide every day. X in every euro spent is on a Visa card. [Add proof points from Visa Europe]
- WHO WE ARE Visa Europe Collab is Visa Europe’s innovation hub and partnership platform for startups working in the payments space. We identify and nurture ideas and innovations that will drive commercial value for Visa and the wider payments ecosystem. So whether you have developed a standalone service, a piece of enabling technology or hatched a disruptive idea that you feel could improve and advance the way that people pay – we want to hear from you.
- WHAT WE DO Visa Europe Collab plays a key role in Visa’s broader innovation strategy. Our focus lies in the early stage of the process of taking an idea from the imagination to the market. Our remit is broad - but we focus on the following key areas and their intersection with payments: Encouraging usage of electronic payments of all types Developing useful and compelling new ways to pay Adding value to payments (e.g. loyalty, digital receipts) Making digital payments more accessible to all members of society New ways to authenticate, protect your identity and reduce fraud Making payments more secure Regulatory solutions Emerging technologies impacting payments, consumer experience and the retail journey
- OUR 100 DAY INNOVATION PROCESS IdeasThis phase is where ideas for PoCs are generated and submitted into the pipeline. Scope & AlignIn this phase the idea is developed to a stage where it can be given the go-ahead as a PoC. Knowledge gaps are identified and hypotheses are made about the value of the PoC, together with the scope for the project. PoC During the PoC we test the hypotheses laid out in the scoping phase. We fill in our knowledge gaps, develop the proposition, product or service, and build the minimum needed to demonstrate and validate it. Handover We handover successful PoCs for incubation within Visa Europe. To ensure we operate at speed, we created a 100 day sprint methodology - from ideation to insight, actualisation to evaluation, through co–creation, testing, research and validation. The goal? A fully-tested Proof of Concept that can form the basis of further development within the main body of the Visa business and – for the best ideas – an opportunity for a commercial roll out across the entire Visa network. In addition to this focused work, we also conduct numerous broader research studies into areas of the emergent payments ecosystem that we feel are important for the business to better understand and evaluate – from consumer needs and perceptions to the macro trends that shape the payments environment, to the opportunities that new technologies will enable.
- PARTNERSHIPS & COLLABORATION As the leading global brand in payments, we are committed to growing the opportunities for the whole ecosystem by offering a distribution platform for start ups through our global payments network. If you are an entrepreneur, a start up or an established company looking to innovate and create new business models - we are interested in your ideas. But not for their own sake. This is all about the bigger opportunity. As the name indicates, our founding philosophy is one of openness and COLLABoration. Our goal is to embrace the multiple disruptions that are happening in our industry, and help fuel the healthy growth of the future payments ecosystem. To help connect the players, define a consumer-centric path through the disruptions and encourage the innovations and emergent models that will help the payments business evolve. WHO WE WORK WITH Passionate innovators Market disruptors Teams of all sizes - from one-person startups to later stage ventures
- Steve Perry
- Innovation programme set up to learn from the outside CS values
- Format is based on… Unique IPR model. Whoever comes up with idea retains IPR & we release it if it’s not used.
- Future of Content: Immersive Media Experiences – has just closed but was the first in a host of opportunities for the FOC programme for the rest of the year looking at different tech VR, Augmented Reality, Gaming tech, binaural etc Future of Content: Smartphone Storytelling – this will be the next window of opportunity for externals to submit ideas. There will also be the chance to help build some of the internal ideas around the same subject matter. This window will open for proposals in the next few weeks - mid–late Sept.
- Future of Content: Immersive Media Experiences – has just closed but was the first in a host of opportunities for the FOC programme for the rest of the year looking at different tech VR, Augmented Reality, Gaming tech, binaural etc Future of Content: Smartphone Storytelling – this will be the next window of opportunity for externals to submit ideas. There will also be the chance to help build some of the internal ideas around the same subject matter. This window will open for proposals in the next few weeks - mid–late Sept.
- Future of Content: Immersive Media Experiences – has just closed but was the first in a host of opportunities for the FOC programme for the rest of the year looking at different tech VR, Augmented Reality, Gaming tech, binaural etc Future of Content: Smartphone Storytelling – this will be the next window of opportunity for externals to submit ideas. There will also be the chance to help build some of the internal ideas around the same subject matter. This window will open for proposals in the next few weeks - mid–late Sept.
- @clearreturns @brockvicky
- The longer a player waits to pay, the more they will pay, over their entire engagement with the game. The lifetime Value (LTV) of a player is the primary measure to consider in this instance. The key is patience. Pushing too hard, too early for payment can be detrimental to game monetization.
- It turns out that Day 1 retention is better for players installing games in the evening than at midday: the retention rate for players installing at midday is 22%, while for those installing at 9.00pm, it’s 28%. The overall mean day 1 retention is 26%. Perhaps it’s time to think about your player segmentation and what other common behaviors they share.
- Players who join after 9.00pm are 27% more likely to come back the next day, compared with someone who downloads the game at lunch-time. Night-time players are also more likely to make an in-app purchase, with an 18% difference between those who play after 8.00pm compared to those that play from midday to 1.00pm.
- Sunday: the worst day for many to try to do anything substantial (other than perhaps brunch), is also, as it turns out, the worst day for retention in the world of F2P. While overall day 1 retention is 26%, on a Sunday it drops to 24%, while Wednesdays and Fridays have a day 1 retention of 28%.
- PC users have the best conversion rate, android the worst. The overall conversion rate for PC games is 3.4%, while for IOS it’s 2.3%. Android users convert to payers 1.1% of the time. No, we’re not suggesting you only make games for the PC now.