Influencer marketing is a powerful tool that can garner brand awareness and boost sales. Learn how to incorporate influencers into your social media strategy!

1. WHAT IS
INFLUENCER
MARKETING?
By Emily McGuire

2. Influencer
Marketing was
one of the top
marketing
trends of 2022
The Power of the
Personal Endorsement.
The U.S. alone
spent over
$4 Billion
on influencer
marketing in 2022
Influencer Marketing Leverages

3. WHAT IS AN
INFLUENCER?
loyal following
niche content
actively engaged
with audience
power to affect
behavior

4. Drive brand awareness
Garner more sales
Boost reputation through
association with trusted influencer
Brands collaborating with
influencers to market their
products or services:
What is Influencer
Marketing?

5. INFLUENCERS
BY FOLLOWING
Nano
Micro
Macro
Mega
<10,000 Followers
10,000-100,000
100,000-1 Million
>1 Million

6. How Much Does Influencer
Marketing Cost?
Audience Size
Engagement Level
Niche / Industry
Price per post depends on:
Cost can be anywhere from $3,000 to
$100,000 depending on the influencer.
Establish a positive relationship before
asking about the price of a collaboration.

7. Ready to leverage the
of influencer marketing?
SOCIAL POWER
LEARN MORE
Your next step is to learn how
to approach and work with
influencers!

8. Sources:
https://emeritus.org/in/learn/top-7-digital-marketing-trends-in-2022/
https://www.statista.com/statistics/1254039/influencer-marketing-spending-usa/
https://www.forbes.com/sites/forbesagencycouncil/2019/08/22/the-psychology-of-
influencer-marketing/?sh=886eb8ee1bea
https://www.statista.com/statistics/1092819/global-influencer-market-size/
https://neilpatel.com/blog/guide-to-influencer-targeting/
https://blog.hootsuite.com/influencer-marketing/