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This presentation gives an overview of all advertising campaigns that were run in Belgium during the coronavirus crisis.
It helps understand how brands changed their message to cope with the situation.
Op 17 april zal Luxemburger Wort op een
oplage van 250.000 exemplaren verdeeld worden
doorheen het ganse Groothertogdom. De
nationale distributie door de diensten van de Post
zal ervoor zorgen dat alle Luxemburgse
huishoudens het dagblad zullen ontvangen.
Het doel is om het redactionele werk van de ploeg
journalisten die elke dag informatie verspreiden
onder 158.000 dagelijkse lezers extra in de kijker
Deze nationale verdeling is een uitzonderlijke
gelegenheid voor adverterende partners
(Tango/Proximus, Losch, Citabel, Freelanders,
Robert Schumanziekenhuis, Ministerie van
Gelijke Kansen, Orange en Post) om tijdens de
crisis te communiceren en alle huishoudens te
bereiken. Zij zijn vandaag de dag het belangrijkste
Robert Hever, Commercieel Directeur van de
groep Saint-Paul, over deze actie: “Deze
nationale verdeling ligt in het verlengde van de
missie van Luxemburger Wort, namelijk om elke
dag op nationaal niveau kwaliteitsvolle informatie
tot bij de Luxemburgse inwoners te brengen. Dat
is in tijden van thuisblijven een nog logischer
Nationwide continues its
campaign to inform and
reassure its customers during
the coronavirus pandemic.
We are not powerless or
alone; even the smallest
act of kindness has an
impact. Kindness will
keep us together. A
powerful and timely
reminder from the British
In response to limits on
being raised to £45 in
April, Morrisons takes the
opportunity to thank its
customers for avoiding
cash during the
The UK's telecommunication
industry has come together to
write an open letter to news brand
readers during the coronavirus
pandemic. The letter features top
tips if your connection runs into
trouble, so that phone lines can
remain open for emergencies.
Barclays takes to news
brands to appeal to
readers during the
Please use online
possible so that phone
lines stay open for those
who need them!
Iceland takes to news
brands to thank
their colleagues for their
commitment during the
coronavirus crisis. They
also pledge to support
NHS workers with special
As domestic abuse cases
rise during the current
lockdown, Women's Aid looks
to highlight the plight of
victims with a powerful
With parents taking on
staying at home,
Google is providing
resources to help them
get through this
UK government partners with newspaper industry on COVID-19 ad campaign.
Partnership begins with cover wrap nd homepage takeover across hundreds of titles.
The government and the newspaper industry have formed a three-month advertising partnership to help keep the public safe and the nation united
throughout the Covid-19 pandemic.
The “All in, all together” campaign idea was developed by the newspaper industry as a way of delivering government communications in an
intimate, human and compassionate tone that readers can relate to. Today (Fri 17 April) all regional and national daily news brands will run the copy
“Stay at home for the NHS, your family, your neighbours, your nation the world and life itself” as a cover wrap and online homepage takeover. Weekly
titles will run the wrap next week.
On the back cover the ad doubles up as a poster and features the rainbow, which has been adopted as the symbol of support for key workers
throughout the crisis, along with the copy: “Staying at home for Britain”.
This initial burst of activity is part of a three-month advertising partnership between the government and the newspaper industry, which includes a
branded content element to further amplify public information, campaigns and messaging in a style and tone more familiar to readers.
A local media sector campaign urging the community to pull together in response to the coronavirus epidemic will see the vast majority of daily
local media titles across the United Kingdom publish the same front page tomorrow.
Publishers Archant, Reach, JPI Media, Newsquest and Iliffe have joined forces to launch the #ThereWithYou campaign reassuring readers that
their local title is there to support them in challenging times.
The campaign is supported by industry bodies the News Media Association, Newsworks and the Society of Editors.
Tomorrow, the vast majority of daily regional newspapers in the UK will publish the same front page headlined ‘When you’re on your own, we
are there with you,’ focusing on keeping the community together, especially the elderly and vulnerable.