Global social media usage is growing rapidly, with two-thirds of internet users spending significant time on social platforms. Facebook has become one of the most dominant social networks globally, though some local platforms have found more success in certain regions. The document outlines statistics on social media usage in the UAE, showing Facebook and YouTube as two of the most popular sites with Emiratis spending on average 31 and 24 minutes per day on each, respectively. It also summarizes the success of the Khaleej Times Facebook page in attracting over 9,000 followers in just 9 months and generating high volumes of traffic.

1. Global faces
and
New Challenges
Khaleejtimes.com

2. Social Media
Two-thirds of the world’s Internet population
10% of all internet time spent
‘Member Communities’ overtakes personal Email
World’s 4th most popular online sector after search, portals and software applications.

3. TIME SPENT IN MINUTES PER DAY
UAE Total Population

5. 60%
52%
50%
44%
40%
31%
30%
24% 24%
23%
19% 18%
20% 17% 17%
14% 14%
11% 10%
10%
0%

6. Google.com
Yahoo search
Msn
Yahoo.com
Youtube.com News portals
Facebook.com
MSN/Live search
And others

7. • Regionalisation
• Technology and Content
Collaboration
• Reach – Arabic Content,
Multimedia, User generated
content
• Mobile technology

8. Soci al Medi a
• Brings global integration
• Offers localised content
• Drives audience engagement
• Converging niche platforms

9. Not just surfing the net, they are
generating content as well
• 84% have generated content on the
net in past six months
• 53% have personalized their online
profiles
• 30% have read or published a blog
• 6% have created their own page or
website

10. • Facebook has become the key player on the global stage,
dominant in many countries, yet localised offerings have won
the day in many others. The growing legion of fans on the KT
Facebook page makes for an impressive case study.
• More than 9000 people follow Khaleejtimes.com/facebook
• It took us only 9 months to establish our web equity on this
social media platform

11. To communicate and interact with people 54%
To take part in discussion groups or on-line
chat 40%
To read , comment or review an article 38%
Updating personal profiles 27%
To watch a video clip 26%
Reading personal profiles 25%
To meet new people 18%
Read or update personal space online 15%
To submit an article 15%
Spending time in a virtual world (e.g.
Second Life) 13%

12. KT Facebook fan page profile Age Profile
18 > 24 - 24%
25 > 44 - 56%
72% Males 28% Females

13. 2.6 Million
Average Visitors Per Month
1.56 Million
Unique Visitor Per Month
9 Million
Page Views Per Month
00:04:18
Average Visit Length
Source : Effective Measure