Business Model Dashboard, Farm Project Planning

1. Business Model Dashboard
For
Farm Project Planning
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Intermodal Farms-Business Model Process

2. Farm Project Planning
RFA-Rapid Farm Assessment
1. Cause, effect, and resolution
+ 2. Customer Development Pivot Model
+ 3. Business Model Categories
= RFA-Rapid Farm Assessment
Results:
Determine success possibility of Food Projects
Understand resolution priorities for
implementation
Determine viability of action items in relation
to company stage
Determine value of opportunity for farm
development
All on a 1 Page report
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Intermodal Farms-Business Model Process

3. Entrepreneur Training
RFA Business Model Dashboard
Business Model Planning
+ = Project Management
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Intermodal Farms-Business Model Process

4. Building the Business Model
Categories 1.
1. Partnerships
2. Company Activities
3. Company Resources
4. Value Proposition 2-3.
5. Customer Relationships
6. Sales Channels
7. Customer Segments
8. Price/Cost Structure Dashboard 4-7. Features Functions Benefits
9. Profit Centers Dashboard
8-9.
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Intermodal Farms-Business Model Process

5. End to end process list
Input Design Factory Export Import Retail
End to End Process
List the End to End process of raw
materials, resources, factory
production, product delivery, shipping
and retail sales. List the company
specific processes and the outsourced
processes.
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Intermodal Farms-Business Model Process

6. Determine Key Partnerships
Input Design Factory Export Import Retail
Sub
Milling Testing Shipping
Assembly
Determine outsourced services
What key resources will be
outsourced? What outsourced
services will be key partnerships?
Will these partnerships have a
percentage of ownership in the
startup?
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Intermodal Farms-Business Model Process

7. Value Chain Activities Matrix
Input Design Factory Export Import Retail
Activities Fill in activities matrix
For each value chain category, fill in
Outputs the key activities, outputs, actors and
challenges. Determine key activities
that contribute to the sustainable
Resources competitive advantage of the value
chain.
Actors
Challenges
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Intermodal Farms-Business Model Process

8. Value Chain Resources
Input Design Factory Export Import Retail
Activities Fill in Resources for value chain
For each value chain category, fill in
Outputs the key resources that contribute to
the sustainable competitive
advantage of the company. Key
Resources resource can be hardware, software,
patents, human capital and financial.
Actors
Challenges
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Intermodal Farms-Business Model Process

9. Building customer product relationships
Input Design
Product Features Functions Benefits
Attributes
Product functions vs. customer needs
Document the complete list of planned
product features, functions and benefits.
Prioritize the most important items that affect
customer buying habits.
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Intermodal Farms-Business Model Process

10. Building customer/product fit and suggested channel
Input Design
Product Customer Segment1 Channel -Segment 1
Features/benefit
Product Attributes vs. customer segment
List the product features/benefits that are
most important to influence purchasing
habits for each customer segment and related
sales distribution channel. Highlight the most
important purchasing rationale for each
product. This includes customer needs
analysis for each feature.
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Intermodal Farms-Business Model Process

11. Building Product/channel relationships
Input Design
Product Type Customer Segment1 Utilized channel
Product customer segment to channel fit
List the proposed customer types (customer
segment) for each product/feature set and
the proposed channel to reach these
customers.
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Intermodal Farms-Business Model Process

12. Map Product Value/cost positioning
Value to customer
X
Ability to
Provide unique
Product/service
dotcom price
Unique product vs. value to customer
Plot each proposed product regarding value
to customer and uniqueness.
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Intermodal Farms-Business Model Process

13. Determine Cost Structure
Input Design Factory Export Import Retail
Design and production costs Cost per product Product 1 Product 2
Estimation of cost of Fixed
production, engineering, shipping, ex
port, from actual quotations and Salaries
engineering estimates of all
production and support costs.
Building
10 #’s that matter
1. Avg. Selling price Variable
2. Life time value
3. Material cost Materials
4. Distribution channel cost
5. Customer acquisition cost
6. Time to market
Processing
7. Time to positive cash flow
Unit Cost/
Monthly Scale
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Intermodal Farms-Business Model Process

14. Scaling Startup Price Model to Volume Production
Competitor Value Chain Analysis Prototype Costing Customer Contracts
2 4
© Steve Blank 2003 http://steveblank.com
1
Competitor pricing Prototype/Pilot Plant Driven
Production/
Accounting driven
Activity/project based
Estimation of factory, wholesale, and costing
retail price from competitor product
analysis. Determine product offering
prices against competitors.
Repeatable
Cost Structure
Cost Structure
For customer
Before Financials commitments
1. Avg. Selling price Customer
2. Life time value Commitments
3. Material cost Production Methods
4. Distribution channel cost &
Prototype Methods 3 Business Model
5. Customer acquisition cost Financials
6. Time to market Reconcile
7. Time to positive cash flow Cost Structure
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Intermodal Farms-Business Model Process