Twitter - How to use it to acquire new customers and service existing ones

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Interact

Tecnologia

So, how is it going over
TWITTER
at the Moment?

#followinteract
#SMMC
2 Twitter 20/12/2010

Visits to twitter.com grew more than

142% from MENA
between June 2009 & June 2010

http://www.spotonpr.com/menatwittersurvey/
3 Twitter 20/12/2010

How good is your Customer care?

4 20/12/2010
Twitter

Step 3: Build & Promote your Twitter identity

8 20/12/2010
Twitter

Step 3: Build & Promote your Twitter identity

9 20/12/2010
Twitter

Step 3: Build & Promote your Twitter identity

10 20/12/2010
Twitter

Step 4: Respond & engage

 Be there!

 Position yourself as a knowledgeable and
trustworthy expert in your domain

 80/20: 80% personal & conversational, 20% about
the company I work for

11 20/12/2010
Twitter

Step 4: Respond & engage

 Share useful info: your blog, your website?

 Share links: tweetmeme

 Share photos and videos

 Invite users to share

12 20/12/2010
Twitter

Customer care: Presence and response

 make your Twitter presence known

 Respond quickly and transparently

 Be authentic and transparent

15 20/12/2010
Twitter

http://www.spotonpr.com/menatwittersurvey/
17 Twitter 20/12/2010

http://www.spotonpr.com/menatwittersurvey/
18 Twitter 20/12/2010

Interact Egypt
7B Omar Shaaban,
Nasr city, Cairo
Grazie! http://Egypt.interact.it

‫شكرا‬
Fady Ramzy
Fady@interact.mobi
Twitter: @Cyberzizo
Linkedin: Fady Ramzy

20/12/2010
25

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Twitter - How to use it to acquire new customers and service existing ones

1. Twitter Acquiring new customers & servicing existing ones Cairo, December 20th Fady Ramzy Interact Egypt country Manager

2. So, how is it going over TWITTER at the Moment? #followinteract #SMMC 2 Twitter 20/12/2010

3. Visits to twitter.com grew more than 142% from MENA between June 2009 & June 2010 http://www.spotonpr.com/menatwittersurvey/ 3 Twitter 20/12/2010

4. How good is your Customer care? 4 20/12/2010 Twitter

5. The 140 characters Goldmine

6. Step 1: Listen, then listen & Listen  Understand how your customers & competitors use Twitter  Monitor tweets about your brand: twitter search, tweetscan  Identify influencers: Klout score, twittergrader  Understand and find friends: Friend and follow 6 20/12/2010 Twitter

7. Step 2: Determine your goals & Profile  Prioritize your needs  Build a plan: Identity, resources, timeline, budgets  Determine profiles: Personal or Branded? 7 20/12/2010 Twitter

8. Step 3: Build & Promote your Twitter identity 8 20/12/2010 Twitter

9. Step 3: Build & Promote your Twitter identity 9 20/12/2010 Twitter

10. Step 3: Build & Promote your Twitter identity 10 20/12/2010 Twitter

11. Step 4: Respond & engage  Be there!  Position yourself as a knowledgeable and trustworthy expert in your domain  80/20: 80% personal & conversational, 20% about the company I work for 11 20/12/2010 Twitter

12. Step 4: Respond & engage  Share useful info: your blog, your website?  Share links: tweetmeme  Share photos and videos  Invite users to share 12 20/12/2010 Twitter

13. Customer care?

14. Customer care: Why?  Quick problem resolutions  Cost reduction  Promoting Brand image: Manage, track, study & respond properly! 14 20/12/2010 Twitter

15. Customer care: Presence and response  make your Twitter presence known  Respond quickly and transparently  Be authentic and transparent 15 20/12/2010 Twitter

16. Serious cases

17. http://www.spotonpr.com/menatwittersurvey/ 17 Twitter 20/12/2010

18. http://www.spotonpr.com/menatwittersurvey/ 18 Twitter 20/12/2010

19. $ $ 19 20/12/2010 Twitter

20. Egyptian Cases?

21. Vodafone Egypt 21 20/12/2010 Twitter

22. Vodadone Egypt 22 20/12/2010 Twitter

23. Mobinil 23 20/12/2010 Twitter

24. Mobinil 24 20/12/2010 Twitter

25. Interact Egypt 7B Omar Shaaban, Nasr city, Cairo Grazie! http://Egypt.interact.it ‫شكرا‬ Fady Ramzy Fady@interact.mobi Twitter: @Cyberzizo Linkedin: Fady Ramzy 20/12/2010 25

Twitter - How to use it to acquire new customers and service existing ones

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