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Viral Advertisment 1

http://www.youtube.com/watch?v=U_cSus_q_z0
This viral advert is Lactose free milk. This is a good advert to be inspired by
the different camera angles used during the advert and how it uses the rule of
thirds.The rule of thirds is when there are usaly two subjects on the right and
left side of the screen and they will never swap position throught out the clip
or scene, when there is only one person on the screen that person or object
will always stay on the left or right handside and will never swap to other side
that the other charector or object is on. This is presented thought out the
video in majority of the scenes. This advert is of a converation between a
person and a objects and uses a lot of dialoge.

I have chosen this video because its humarouse and simple but also effective
and demonstrated the rule of thirds in a simple way, this could work very well
in a lot of different viral adverts. When doing my viral advert I would like to try
and use this style in my advert.




                                     This	
  shows	
  how	
  the	
  glass	
  of	
  milk	
  is	
  
                                     always	
  on	
  the	
  right	
  of	
  the	
  screen	
  
                                     and	
  the	
  woman	
  is	
  on	
  the	
  left.	
  




	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
 
	
  
	
  
Viral	
  Advertisement	
  2	
  
	
  
http://www.youtube.com/watch?v=AK4d9FNohTU	
  
This	
  viral	
  advert	
  is	
  called	
  “The	
  Natural	
  Confectionery	
  Company,	
  Bring	
  on	
  the	
  
Trumpets”.	
  I	
  have	
  chosen	
  to	
  look	
  at	
  this	
  viral	
  video	
  because	
  this	
  video	
  also	
  
containes	
  the	
  rule	
  of	
  thirds,	
  but	
  the	
  video	
  also	
  is	
  set	
  out	
  for	
  a	
  younger	
  audience.	
  
It’s	
  targeted	
  audience	
  would	
  be	
  for	
  both	
  sex’s	
  and	
  the	
  age	
  group	
  of	
  about	
  3-­‐12	
  
year	
  olds	
  this	
  is	
  because	
  it’s	
  a	
  simple	
  advert	
  to	
  show	
  to	
  that	
  audience,	
  theres	
  not	
  
much	
  dialogue	
  and	
  rever	
  simple	
  wording,	
  but	
  at	
  the	
  berging	
  there	
  are	
  more	
  
complicated	
  dialogue	
  but	
  that	
  would	
  be	
  set	
  out	
  for	
  the	
  adults	
  who	
  are	
  watching	
  
the	
  commercial.	
  	
  	
  
                                                                        	
  
                                                                        	
  
                                                                                 Showing	
  the	
  rule	
  of	
  
                                                                                      	
  
                                                                                 third.	
  
                                                                                 	
  
                                                                         	
  
                                                                         	
  
                                                                         	
  
                                                                        	
  
                                                                        	
  
                                                                        	
  
                                                                        	
  
                                                                        	
  
	
  
This	
  video	
  also	
  shows	
  the	
  packaging	
  of	
  the	
  product	
  they	
  are	
  trying	
  to	
  sell.	
  This	
  
advert	
  just	
  like	
  the	
  other	
  one	
  is	
  between	
  two	
  objects	
  and	
  a	
  conversation	
  between	
  
those	
  two	
  objects.	
  This	
  works	
  because	
  it’s	
  a	
  funny	
  advert	
  and	
  for	
  a	
  lot	
  of	
  viral	
  
adverts	
  now	
  they	
  can’t	
  be	
  longer	
  that	
  30	
  seconds	
  other	
  wise	
  people	
  lose	
  interest	
  
and	
  they	
  have	
  to	
  be	
  funny	
  or	
  have	
  a	
  tag	
  line	
  that	
  will	
  stay	
  in	
  people’s	
  heads.	
  
	
  
	
  
	
  
The	
  camering	
  on	
  the	
  advert	
  are	
  all	
  very	
  close	
  to	
  the	
  objects	
  the	
  only	
  long	
  shot	
  in	
  
the	
  whole	
  advert	
  is	
  at	
  the	
  end	
  showing	
  the	
  product	
  the	
  advert	
  is	
  selling,	
  but	
  even	
  
that	
  is	
  more	
  of	
  a	
  medium	
  long	
  shot	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
 
	
  
Viral	
  Advertisement	
  3	
  
	
  
http://www.youtube.com/watch?v=4LnA-­‐xCz5U8	
  
This	
  video	
  was	
  produced	
  for	
  the	
  help	
  line	
  “Talk	
  to	
  Frank”	
  and	
  is	
  called	
  “Pablo	
  the	
  
drug	
  mule	
  dog”.	
  This	
  advert	
  contains	
  a	
  lot	
  of	
  different	
  subjects	
  in	
  the	
  video,	
  but	
  
the	
  main	
  subject	
  is	
  the	
  dog.	
  Unlike	
  the	
  other	
  two	
  adverts	
  this	
  one	
  is	
  not	
  trying	
  to	
  
sell	
  anything	
  to	
  the	
  viewers,	
  but	
  is	
  trying	
  to	
  help.	
  The	
  adverts	
  main	
  targeted	
  
audience	
  is	
  both	
  sexes	
  of	
  the	
  age	
  16-­‐25	
  this	
  would	
  be	
  for	
  the	
  stereotypical	
  views	
  
of	
  that	
  age	
  group	
  and	
  majority	
  of	
  the	
  people	
  in	
  the	
  advert	
  are	
  of	
  that	
  age	
  group.	
  
The	
  secondary	
  audience	
  for	
  the	
  advert	
  would	
  be	
  still	
  both	
  sexes,	
  but	
  of	
  the	
  age	
  
group	
  of	
  25-­‐35	
  for	
  the	
  older	
  generation.	
  	
  
	
  
The	
  advert	
  contains	
  different	
  varies	
  uses	
  of	
  camera	
  angles	
  and	
  styles.	
  There	
  are	
  a	
  
lot	
  of	
  extreme	
  close	
  up’s	
  or	
  medium	
  close	
  ups.	
  The	
  video	
  also	
  contains	
  stop	
  
motion	
  in	
  it	
  this	
  is	
  used	
  mainly	
  on	
  the	
  dog	
  when	
  moving	
  its	
  head	
  and	
  other	
  parts.	
  	
  
In	
  one	
  scene	
  we	
  see	
  visual	
  effects	
  used	
  to	
  present	
  the	
  advert,	
  but	
  when	
  watching	
  
it	
  the	
  effects	
  make	
  it	
  seem	
  more	
  like	
  an	
  opening	
  to	
  a	
  T.V	
  show.	
  During	
  this	
  advert	
  
the	
  rule	
  of	
  thirds	
  also	
  made	
  an	
  appearance	
  when	
  the	
  dog	
  ‘Pablo’	
  is	
  talking	
  to	
  the	
  
other	
  subjects.	
  The	
  advert	
  also	
  seems	
  like	
  some	
  of	
  the	
  shots	
  have	
  been	
  shot	
  hand	
  
using	
  the	
  hand	
  held	
  effect.	
  
	
  
                                              	
  
                                                       This	
  shows	
  the	
  extreme	
  close	
  
                                                           	
  
                                                       up	
  	
  on	
  a	
  pill	
  or	
  could	
  be	
  called	
  a	
  
                                                  	
   macro	
  shot.	
  



                                           This	
  is	
  showing	
  the	
  
                                           visual	
  effect	
  for	
  the	
  title	
  
	
                                         of	
  the	
  advert	
  
	
  
	
  
	
  
This	
  advert	
  also	
  contains	
  more	
  than	
  one	
  person	
  in	
  the	
  frame	
  unlike	
  the	
  other	
  
three	
  where	
  there	
  always	
  only	
  been	
  one	
  person	
  or	
  object	
  in	
  each	
  frame.	
  This	
  is	
  
when	
  the	
  dog	
  is	
  talking	
  to	
  the	
  drug	
  dealer	
  and	
  when	
  a	
  person	
  is	
  dancing	
  at	
  a	
  
party…	
  
	
  
 
Unlike	
  most	
  viral	
  adverts	
  this	
  video	
  is	
  over	
  30	
  seconds	
  and	
  is	
  a	
  hole	
  minuet,	
  but	
  I	
  
think	
  this	
  because	
  it’s	
  a	
  gripping	
  and	
  hard	
  hitting	
  video	
  that	
  it	
  keeps	
  you	
  paying	
  
attachment	
  to	
  what’s	
  on	
  the	
  screen.	
  If	
  I	
  was	
  to	
  create	
  an	
  advert	
  like	
  this	
  base	
  on	
  
serious	
  issues	
  such	
  as	
  war,	
  drug	
  use	
  or	
  other	
  crimes	
  I	
  would	
  go	
  down	
  the	
  same	
  
routes	
  as	
  this	
  video	
  very	
  hard	
  hitting	
  and	
  keeps	
  the	
  viewers	
  attenchent	
  the	
  
whole	
  way	
  thought	
  the	
  advert,	
  but	
  for	
  any	
  other	
  type	
  of	
  advert	
  I	
  would	
  think	
  
about	
  using	
  the	
  different	
  styles	
  of	
  the	
  camera’s	
  that	
  have	
  been	
  used	
  to	
  film	
  this	
  
advert.	
  
	
  
	
  
	
  
	
  
Viral	
  Advertisement	
  4	
  
	
  
http://www.youtube.com/watch?v=4vjuLxyo-p4
This advert is the “Chuck Norris - Mountain Dew Commercial”. Unlike the
other adverts this one has a film and T.V star to help promote the product that
is being advertised.

During this advert extreme close ups where used, medium shots are used and
long shots compaired to the others when there were only about two or three
different styles of shooting used.
                                                            This	
  shows	
  two	
  different	
  camera	
  angles	
  and	
  
                                                            distance	
  shots.	
  	
  This	
  one	
  is	
  a	
  long	
  shot	
  and	
  an	
  
                                                            establishing	
  shot	
  to	
  show	
  the	
  scale	
  and	
  
                                                            distance	
  



                                                             	
  
                                                             	
  
                                                             	
  
                                                             	
  
                                                             	
  

                                                                    This	
  shot	
  is	
  an	
  extreme	
  close	
  up	
  on	
  the	
  main	
  
                                                                    subject’s	
  hand	
  showing	
  the	
  product	
  being	
  
                                                                    advertised	
  	
  

                                                             	
  
                                                             	
  
                                                             	
  
                                                             	
  
	
  
	
  
	
  
	
  
	
  
Unlike	
  the	
  other	
  videos	
  this	
  one	
  uses	
  a	
  birds	
  eye	
  
                                                                             view	
  shot.	
  This	
  is	
  mainly	
  because	
  in	
  the	
  other	
  
                                                                      	
     videos	
  a	
  birds	
  eye	
  view	
  shot	
  would	
  have	
  had	
  no	
  
                                                                      	
     use	
  in	
  the	
  videos	
  but	
  in	
  this	
  as	
  the	
  hole	
  point	
  to	
  
                                                                      	
     the	
  advert	
  is	
  showing	
  that	
  these	
  two	
  boys	
  had	
  
                                                                      	
     energy	
  because	
  of	
  the	
  product	
  they	
  where	
  using	
  
                                                                      	
     and	
  it’s	
  a	
  chase	
  sequence	
  where	
  the	
  birds	
  eye	
  
                                                                      	
     view	
  comes	
  in	
  well.	
  
                                                                      	
  
                                                                      	
  
                                                                      	
  
	
  
	
  
The	
  targeted	
  audience	
  for	
  this	
  advert	
  would	
  be	
  again	
  both	
  sex’s,	
  but	
  that	
  can	
  be	
  
argued	
  as	
  there	
  are	
  no	
  women	
  in	
  the	
  advert	
  and	
  could	
  be	
  a	
  negative	
  
representation	
  on	
  women	
  saying	
  that	
  women	
  don’t	
  use	
  the	
  product	
  being	
  
promoted.	
  The	
  targeted	
  age	
  group	
  would	
  13-­‐18	
  when	
  that	
  age	
  group	
  are	
  first	
  
introduced	
  to	
  energy	
  drinks.	
  The	
  secondary	
  audience	
  would	
  be	
  the	
  age	
  groups	
  of	
  
18-­‐30	
  this	
  is	
  because	
  there	
  not	
  to	
  fused,	
  but	
  may	
  drink	
  it	
  for	
  different	
  reasons	
  
unlike	
  the	
  main	
  audience	
  will	
  be	
  drinking	
  it	
  because	
  others	
  will	
  be	
  and	
  they	
  don’t	
  
want	
  to	
  be	
  left	
  out.	
  
	
  
I	
  would	
  use	
  some	
  of	
  the	
  styles	
  of	
  how	
  this	
  video	
  has	
  been	
  presented	
  like	
  how	
  it’s	
  
very	
  fast	
  paced	
  and	
  the	
  cameras	
  jump	
  from	
  one	
  to	
  the	
  other	
  very	
  quickly.	
  	
  
	
  
	
  
Viral	
  Advertisement	
  5	
  	
  
	
  
http://www.youtube.com/watch?v=9YVWaIyNp-w
This viral advert if “Skittles -Taste The Rainbow”.
	
  	
  
This	
  video	
  is	
  promoting	
  “Skittles”	
  and	
  compared	
  to	
  the	
  other	
  adverts	
  can	
  be	
  
interpreted	
  in	
  different	
  ways	
  some	
  people	
  find	
  it	
  funny	
  and	
  some	
  find	
  it	
  really	
  
sad,	
  I	
  think	
  this	
  is	
  a	
  good	
  thing	
  in	
  adverts	
  having	
  people	
  interpreting	
  adverts	
  
differently	
  this	
  way	
  not	
  everyone	
  gives	
  off	
  the	
  same	
  reaction	
  or	
  the	
  same	
  
response.	
  	
  This	
  is	
  one	
  of	
  the	
  reasons	
  I	
  chose	
  to	
  look	
  at	
  this	
  viral	
  video	
  for	
  the	
  
mixed	
  response	
  it	
  gives	
  off.	
  A	
  different	
  reason	
  is	
  that	
  unlike	
  the	
  other	
  adverts	
  I	
  
have	
  looked	
  at	
  this	
  one	
  uses	
  a	
  lot	
  of	
  CGI	
  as	
  shown	
  below.	
  	
  
	
  
                                                                                                	
  
                                                                                                	
  
                                                                                                	
  This	
  shows	
  the	
  subject	
  turning	
  an	
  
                                                                                                	
  object	
  into	
  the	
  product	
  being	
  
                                                                                                	
  advertised	
  and	
  how	
  the	
  CGI	
  is	
  being	
  
                                                                                                	
  used	
  
                                                                                                	
  
                                                                                                	
  
                                                                                                	
  
                                                                                                	
  
                                                                                                	
  
                                                                                                	
  
 
This	
  adverts	
  targeted	
  audience	
  would	
  be	
  again	
  for	
  both	
  sexes	
  this	
  is	
  clarified	
  in	
  
the	
  video	
  by	
  a	
  women/girl	
  eating	
  the	
  product	
  unlike	
  the	
  Mountain	
  Dew	
  advert	
  
were	
  it’s	
  only	
  men/boys	
  drinking	
  the	
  product	
  giving	
  off	
  possible	
  wrong	
  
responses	
  to	
  different	
  audiences.	
  The	
  main	
  age	
  group	
  for	
  this	
  video	
  would	
  be	
  all	
  
ages	
  really,	
  but	
  to	
  be	
  able	
  to	
  intemperate	
  the	
  advert	
  how	
  the	
  company	
  wants	
  you	
  
to	
  I	
  would	
  think	
  you	
  would	
  have	
  to	
  be	
  in	
  the	
  age	
  group	
  of	
  13-­‐20,	
  but	
  the	
  product	
  
is	
  aimed	
  for	
  all	
  ages.	
  
	
  
	
  
	
  
Viral	
  Advertisement	
  6	
  
	
  
http://www.youtube.com/watch?v=X21mJh6j9i4	
  
“Never	
  say	
  no	
  to	
  Panda”	
  	
  
	
  
This	
  advert	
  is	
  advertising	
  Panda	
  cheas.	
  This	
  video	
  can	
  be	
  interpreted	
  in	
  different	
  
ways	
  being	
  on	
  what	
  sound	
  track	
  is	
  played	
  in	
  the	
  background	
  as	
  on	
  YouTube	
  
there	
  is	
  different	
  music	
  played	
  over	
  the	
  top	
  of	
  the	
  video	
  and	
  some	
  are	
  for	
  more	
  
mature	
  viewers.	
  This	
  would	
  be	
  the	
  reason	
  I	
  chose	
  to	
  look	
  at	
  this	
  advert	
  because	
  
unlike	
  the	
  other	
  videos	
  people	
  have	
  taken	
  the	
  original	
  video	
  and	
  changed	
  it	
  to	
  
there	
  own	
  and	
  this	
  didn’t	
  occur	
  in	
  any	
  of	
  the	
  others.	
  This	
  also	
  could	
  be	
  shown,	
  as	
  
they	
  are	
  happy	
  that	
  their	
  audience	
  are	
  changing	
  the	
  advert	
  to	
  how	
  they	
  want	
  it.	
  
	
  
The	
  demographic	
  audience	
  for	
  this	
  advert	
  would	
  be	
  men	
  as	
  you	
  don’t	
  see	
  any	
  
women	
  in	
  this	
  version	
  of	
  the	
  advert	
  and	
  it	
  one	
  also	
  has	
  the	
  mature	
  music	
  in	
  it	
  
and	
  this	
  kind	
  is	
  usually	
  associated	
  with	
  the	
  15-­‐18	
  and	
  with	
  the	
  lower	
  and	
  middle	
  
class	
  and	
  would	
  be	
  suited	
  for	
  all	
  races.	
  
	
  
During	
  the	
  advert	
  there	
  are	
  a	
  lot	
  of	
  close	
  ups	
  on	
  the	
  pandas	
  face	
  and	
  the	
  when	
  
showing	
  the	
  packaging	
  of	
  the	
  product.	
  
	
  




	
  
	
                                         Close	
  up	
  of	
  product	
  and	
  panda	
  
	
  
	
  
	
  
	
  
	
  
 
	
  
	
  
If	
  I	
  was	
  to	
  use	
  anything	
  from	
  this	
  advert	
  it	
  would	
  be	
  how	
  they	
  have	
  let	
  people	
  
customize	
  the	
  advert	
  for	
  better	
  or	
  for	
  worse	
  depending	
  on	
  how	
  the	
  audience	
  
views	
  the	
  commercial.	
  
	
  
	
  
Viral	
  Advertisement	
  7	
  
	
  
	
  http://www.youtube.com/watch?v=gqhfZKDFPMg	
  
This	
  is	
  the	
  banned	
  Voles	
  Wagon	
  advert	
  when	
  watching	
  it	
  you	
  can	
  under	
  stand	
  
why	
  it	
  was	
  never	
  shown	
  on	
  public	
  T.V	
  as	
  most	
  viewers	
  would	
  find	
  it	
  ofecive.	
  The	
  
original	
  demographic	
  for	
  this	
  advert	
  would	
  have	
  been	
  both	
  sexes	
  eventho	
  the	
  
product	
  that	
  is	
  being	
  advertised	
  is	
  usually	
  associated	
  with	
  women	
  and	
  the	
  age	
  
would	
  be	
  17+	
  this	
  is	
  because	
  it’s	
  a	
  small	
  car	
  and	
  is	
  excepted	
  by	
  all	
  ages,	
  but	
  
would	
  be	
  associated	
  with	
  low	
  class	
  and	
  upper	
  class.	
  
	
  
The	
  advert	
  uses	
  a	
  lot	
  of	
  different	
  camera	
  angles	
  such	
  as	
  tracking	
  shots	
  and	
  
establishing	
  shots,	
  but	
  used	
  the	
  most	
  thought	
  the	
  advert	
  are	
  medium	
  long	
  shots.	
  
	
  
                                                                    	
  
                                                                    	
  
                                                                    	
  
                                                                    	
  
                                                                    	
   When	
  being	
  played	
  this	
  would	
  be	
  a	
  tracking	
  
                                                                    	
   shot.	
  
                                                                    	
  
                                                                    	
  
                                                                    	
  
                                                                    	
  
                                                                    	
  
                                                                    	
  
                                                                    	
  
                                                               	
   This	
  is	
  on	
  of	
  the	
  establishing	
  shot	
  
                                                               	
  
                                                               	
  
                                                               	
  
                                                               	
  
                                                               	
  
                                                              	
  
                                                              	
  
                                                              	
  
                                                              	
  
	
  
	
  
When	
  viewing	
  this	
  advert	
  you	
  can	
  see	
  why	
  it	
  was	
  banned	
  as	
  some	
  would	
  say	
  its	
  
showing	
  or	
  promoting	
  terrorism	
  as	
  shown	
  in	
  the	
  screen	
  shots	
  below.	
  
	
  
 
                                                          	
  
                                                          	
  
                                                          	
                           These	
  clips	
  show	
  different	
  camera	
  angles	
  that	
  
                                                          	
                           where	
  used	
  the	
  first	
  was	
  a	
  close	
  up	
  and	
  the	
  
                                                          	
                           second	
  was	
  a	
  side	
  angle	
  shot,	
  but	
  when	
  
                                                                         	
            viewing	
  these	
  clips	
  you	
  can	
  see	
  why	
  it	
  was	
  
                                                                                	
     banned	
  and	
  how	
  some	
  views	
  said	
  it’s	
  
                                                                  	
                   promoting	
  terrorism.	
  	
  
                                                           	
                          	
  
                                                           	
                          	
  
                                                           	
  
                                                           	
  
                                                           	
  
                                                           	
  
                                                           	
  
                                                           	
  
                                                                     	
  
                                                                                	
  
                                                                     	
  
                                                          	
  
                                                          	
                           This	
  clip	
  shows	
  the	
  end	
  of	
  the	
  advert	
  and	
  the	
  
                                                          	
                           tagline	
  that	
  has	
  been	
  used	
  and	
  at	
  the	
  end	
  of	
  
                                                          	
                           the	
  day	
  the	
  tagline	
  dose	
  work	
  well	
  with	
  the	
  
                                                          	
                           viral	
  advert	
  that	
  also	
  has	
  over	
  36,000	
  views	
  
                                                          	
                           on	
  YouTube	
  so	
  the	
  advert	
  was	
  a	
  success	
  just	
  
                                                          	
                           not	
  on	
  T.V	
  
                                                          	
  
                                                          	
  
                                                          	
  
	
  
	
  
	
  
Viral	
  Advertisement	
  8	
  
	
  
http://www.youtube.com/watch?v=TnzFRV1LwIo	
  
This	
  is	
  the	
  Cabrurys	
  chocolate	
  advert;	
  this	
  is	
  one	
  of	
  the	
  most	
  successful	
  Cabruys	
  
adverts	
  that	
  have	
  ever	
  been	
  shown	
  with	
  5,825,712	
  views	
  on	
  YouTube.	
  
	
  
The	
  demographic	
  for	
  this	
  advert	
  would	
  be	
  again	
  both	
  sexes	
  and	
  of	
  all	
  ages,	
  this	
  is	
  
because	
  the	
  company	
  being	
  advertised	
  have	
  been	
  around	
  for	
  a	
  long	
  amount	
  of	
  
time	
  still	
  attracting	
  the	
  older	
  generation	
  who	
  grew	
  up	
  with	
  the	
  product.	
  When	
  
people	
  think	
  of	
  this	
  product	
  as	
  being	
  middle	
  class	
  and	
  upper	
  class	
  product	
  from	
  
how	
  the	
  packaging	
  is	
  always	
  in	
  purple	
  and	
  gold	
  colours	
  and	
  in	
  neat	
  packaging,	
  
but	
  a	
  lot	
  of	
  lower	
  class	
  buy	
  this	
  product.	
  The	
  product	
  being	
  advertised	
  has	
  a	
  
mixed	
  demographic	
  audience	
  more	
  than	
  any	
  of	
  the	
  other	
  viral	
  videos.	
  	
  
	
  
	
  
At	
  the	
  begging	
  of	
  the	
  advert	
  there	
  is	
  a	
  lot	
  of	
  extreme	
  close	
  up	
  of	
  the	
  subject	
  in	
  the	
  
advert	
  as	
  show	
  below.	
  Extreme	
  close	
  ups	
  is	
  the	
  main	
  cameraing	
  thought	
  out	
  the	
  
advert	
  and	
  then	
  nearer	
  to	
  the	
  end	
  we	
  see	
  a	
  medium	
  long	
  shot	
  and	
  that’s	
  the	
  only	
  
one	
  in	
  the	
  advert.	
  
	
  
	
  
                                                                                 	
  
                                                                                 	
  
                                                                                 	
  
                                                                                 	
   This	
  is	
  one	
  of	
  the	
  more	
  detailed	
  extreme	
  close	
  
                                                                                 	
   ups	
  in	
  the	
  advert.	
  Its	
  also	
  a	
  lot	
  like	
  a	
  macro	
  
                                                                                 	
   shot	
  because	
  of	
  the	
  detail	
  shown	
  
                                                                                 	
  
                                                                                 	
  
                                                                                 	
  
                                                                                 	
  
                                                                                 	
  
                                                                                 	
  
                                                                                 	
  
	
  
                                                                                       	
  
                                                                                       	
  
                                                                                       	
  
                                                                                       	
   This	
  is	
  the	
  medium	
  long	
  shot	
  in	
  the	
  advert	
  
                                                                                       	
   and	
  could	
  also	
  be	
  argued	
  that	
  its	
  an	
  
                                                                                       	
   establishing	
  shot	
  because	
  we	
  are	
  
                                                                                       	
   establishing	
  the	
  area	
  
                                                                                       	
  
                                                                                       	
  
                                                                                       	
  
                                                                                       	
  
                                                                                       	
  
                                                                                       	
  
                                                                                  	
  
                                                                           	
  
                                                                    	
  
                                                              	
  
                                                              	
   At	
  the	
  end	
  of	
  the	
  advert	
  is	
  the	
  only	
  bit	
  that	
  
                                                              	
   uses	
  animation	
  to	
  animate	
  the	
  milk	
  
                                                              	
   dropping	
  onto	
  the	
  chocolate	
  bar	
  
                                                                                                                   	
  
                                                                                                                   	
  
                                                                                                                   	
  
                                                                                                                   	
  
                                                                                                                   	
  
                                                                                                                   	
  
	
  
	
  
	
  
 
Viral	
  Advertisement	
  9	
  	
  
	
  
http://www.youtube.com/watch?v=7gcVYw2kHac	
  
This	
  viral	
  advert	
  is	
  advertising	
  Lucozade	
  using	
  the	
  DDay	
  Fresh	
  music	
  video.	
  The	
  
demographic	
  for	
  this	
  advert	
  would	
  male	
  as	
  most	
  people	
  associate	
  males	
  being	
  
more	
  afletic	
  than	
  females,	
  but	
  of	
  the	
  age	
  13-­‐25	
  this	
  is	
  because	
  the	
  Lucozade	
  
Company	
  is	
  mainly	
  aimed	
  at	
  sporty	
  people,	
  as	
  it’s	
  a	
  sports	
  drink	
  or	
  clothing.	
  The	
  
secondary	
  audience	
  would	
  be	
  females	
  of	
  the	
  age	
  of	
  13-­‐25,	
  but	
  people	
  would	
  
argue	
  differently	
  about	
  this	
  audience	
  response	
  as	
  the	
  main	
  people	
  in	
  front	
  of	
  the	
  
camera	
  are	
  female	
  all	
  the	
  time	
  and	
  they	
  may	
  say	
  that	
  they	
  should	
  be	
  the	
  targeted	
  
audience.	
  From	
  the	
  music	
  that	
  is	
  being	
  played	
  people	
  would	
  say	
  it’s	
  for	
  lower	
  
class	
  and	
  middle	
  class,	
  this	
  would	
  also	
  be	
  from	
  how	
  people	
  are	
  dressed	
  in	
  the	
  
advert.	
  
	
  
There	
  are	
  a	
  lot	
  of	
  different	
  camera	
  angles	
  used	
  in	
  this	
  advert	
  such	
  as	
  tracking	
  
shots,	
  close	
  ups,	
  medium	
  long	
  shots,	
  long	
  shots	
  and	
  others.	
  
	
  
	
  
                                                                      	
  
                                                                      	
  
                                                                      	
  
                                                                      	
   This	
  is	
  a	
  tracking	
  shot	
  during	
  the	
  
                                                                      	
   advert	
  and	
  its	
  also	
  is	
  a	
  tracking	
  shot	
  
                                                                      	
   as	
  we	
  are	
  following	
  the	
  main	
  
                                                                      	
   subject.	
  
                                                                      	
  
                                                                      	
  
                                                                      	
  
                                                                      	
  
                                                                      	
  
                                                                      	
  
                                                                                	
  
                                                                                	
  
                                                                                	
   This	
  is	
  a	
  side	
  view	
  shot	
  used	
  to	
  
                                                                                	
   show	
  the	
  distance	
  and	
  what’s	
  in	
  the	
  
                                                                                	
   background	
  of	
  the	
  shot	
  
                                                                                	
  
                                                                                	
  
                                                                                	
  
                                                                                	
  
                                                                            	
  
                                                                           	
  
                                                                           	
  
 
               	
  
               	
  
In	
  the	
  back	
  ground	
  of	
  this	
  shot	
  we	
  can	
  see	
  someone	
  holding	
  
               	
  
the	
  product	
  being	
  advertised	
  unlike	
  in	
  the	
  other	
  adverts	
  we	
  
               	
  
don’t	
  see	
  	
  this	
  with	
  in	
  the	
  mise	
  –on-­‐	
  sene.	
  
	
             	
  
               	
  
               I	
  would	
  use	
  some	
  of	
  the	
  styles	
  from	
  this	
  advert	
  such	
  as	
  showing	
  your	
  product	
  in	
  
               the	
  background	
  this	
  is	
  because	
  this	
  way	
  the	
  viewer	
  can	
  interact	
  with	
  the	
  product	
  
               more	
  if	
  they	
  see	
  it	
  being	
  used	
  in	
  the	
  advert.	
  I	
  would	
  also	
  use	
  the	
  varies	
  of	
  the	
  
               camera	
  angles	
  and	
  shots	
  that	
  were	
  used.	
  
               	
  
               	
  
               Viral	
  Advertisement	
  10	
  
               	
  
               http://www.youtube.com/watch?v=XISA4LNjCic	
  
               I	
  chose	
  to	
  look	
  at	
  this	
  advert	
  because	
  unlike	
  all	
  the	
  other	
  this	
  is	
  filmed	
  and	
  made	
  
               very	
  defiantly	
  to	
  the	
  others	
  adverts.	
  
               	
  
               The	
  demographic	
  for	
  this	
  viral	
  video	
  is	
  aimed	
  at	
  young	
  men/	
  boys,	
  but	
  people	
  
               may	
  think	
  it	
  should	
  be	
  aimed	
  at	
  women	
  as	
  well	
  because	
  it	
  may	
  not	
  always	
  be	
  a	
  
               man	
  being	
  violent	
  to	
  there	
  partner.	
  The	
  age	
  group	
  for	
  this	
  video	
  would	
  be	
  16-­‐25	
  
               year	
  olds;	
  this	
  is	
  because	
  this	
  is	
  the	
  age	
  people	
  assuming	
  the	
  young	
  generation	
  
               start	
  to	
  have	
  serious	
  relationships.	
  This	
  video	
  would	
  be	
  aimed	
  at	
  lower	
  class	
  and	
  
               middle	
  class	
  viewers	
  this	
  is	
  shown	
  by	
  how	
  the	
  people	
  in	
  the	
  advert	
  are	
  dressed	
  
               and	
  how	
  their	
  bedroom	
  is	
  presented.	
  	
  
               	
  
               Thought	
  out	
  the	
  video	
  there	
  are	
  a	
  lot	
  of	
  low	
  angle	
  shots	
  this	
  could	
  be	
  interpreted	
  
               that	
  it	
  was	
  done	
  to	
  show	
  that	
  the	
  victim	
  in	
  the	
  advert	
  fill	
  very	
  low.	
  There	
  are	
  also	
  
               some	
  over	
  shoulder	
  shots	
  compeered	
  to	
  the	
  other	
  videos	
  where	
  this	
  didn’t	
  
               happen.	
  
               	
  
               	
  
               	
  
               	
  
This	
  video	
  shows	
  lots	
  of	
  different	
  angle	
  positions	
  that	
  could	
  be	
  used	
  in	
  my	
  advert	
  
and	
  how	
  each	
  one	
  has	
  a	
  different	
  effect	
  on	
  each	
  of	
  the	
  ways	
  that	
  have	
  been	
  shot.	
  
	
  
	
  

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10viralvids

  • 1. Viral Advertisment 1 http://www.youtube.com/watch?v=U_cSus_q_z0 This viral advert is Lactose free milk. This is a good advert to be inspired by the different camera angles used during the advert and how it uses the rule of thirds.The rule of thirds is when there are usaly two subjects on the right and left side of the screen and they will never swap position throught out the clip or scene, when there is only one person on the screen that person or object will always stay on the left or right handside and will never swap to other side that the other charector or object is on. This is presented thought out the video in majority of the scenes. This advert is of a converation between a person and a objects and uses a lot of dialoge. I have chosen this video because its humarouse and simple but also effective and demonstrated the rule of thirds in a simple way, this could work very well in a lot of different viral adverts. When doing my viral advert I would like to try and use this style in my advert. This  shows  how  the  glass  of  milk  is   always  on  the  right  of  the  screen   and  the  woman  is  on  the  left.                      
  • 2.       Viral  Advertisement  2     http://www.youtube.com/watch?v=AK4d9FNohTU   This  viral  advert  is  called  “The  Natural  Confectionery  Company,  Bring  on  the   Trumpets”.  I  have  chosen  to  look  at  this  viral  video  because  this  video  also   containes  the  rule  of  thirds,  but  the  video  also  is  set  out  for  a  younger  audience.   It’s  targeted  audience  would  be  for  both  sex’s  and  the  age  group  of  about  3-­‐12   year  olds  this  is  because  it’s  a  simple  advert  to  show  to  that  audience,  theres  not   much  dialogue  and  rever  simple  wording,  but  at  the  berging  there  are  more   complicated  dialogue  but  that  would  be  set  out  for  the  adults  who  are  watching   the  commercial.           Showing  the  rule  of     third.                       This  video  also  shows  the  packaging  of  the  product  they  are  trying  to  sell.  This   advert  just  like  the  other  one  is  between  two  objects  and  a  conversation  between   those  two  objects.  This  works  because  it’s  a  funny  advert  and  for  a  lot  of  viral   adverts  now  they  can’t  be  longer  that  30  seconds  other  wise  people  lose  interest   and  they  have  to  be  funny  or  have  a  tag  line  that  will  stay  in  people’s  heads.         The  camering  on  the  advert  are  all  very  close  to  the  objects  the  only  long  shot  in   the  whole  advert  is  at  the  end  showing  the  product  the  advert  is  selling,  but  even   that  is  more  of  a  medium  long  shot                        
  • 3.     Viral  Advertisement  3     http://www.youtube.com/watch?v=4LnA-­‐xCz5U8   This  video  was  produced  for  the  help  line  “Talk  to  Frank”  and  is  called  “Pablo  the   drug  mule  dog”.  This  advert  contains  a  lot  of  different  subjects  in  the  video,  but   the  main  subject  is  the  dog.  Unlike  the  other  two  adverts  this  one  is  not  trying  to   sell  anything  to  the  viewers,  but  is  trying  to  help.  The  adverts  main  targeted   audience  is  both  sexes  of  the  age  16-­‐25  this  would  be  for  the  stereotypical  views   of  that  age  group  and  majority  of  the  people  in  the  advert  are  of  that  age  group.   The  secondary  audience  for  the  advert  would  be  still  both  sexes,  but  of  the  age   group  of  25-­‐35  for  the  older  generation.       The  advert  contains  different  varies  uses  of  camera  angles  and  styles.  There  are  a   lot  of  extreme  close  up’s  or  medium  close  ups.  The  video  also  contains  stop   motion  in  it  this  is  used  mainly  on  the  dog  when  moving  its  head  and  other  parts.     In  one  scene  we  see  visual  effects  used  to  present  the  advert,  but  when  watching   it  the  effects  make  it  seem  more  like  an  opening  to  a  T.V  show.  During  this  advert   the  rule  of  thirds  also  made  an  appearance  when  the  dog  ‘Pablo’  is  talking  to  the   other  subjects.  The  advert  also  seems  like  some  of  the  shots  have  been  shot  hand   using  the  hand  held  effect.       This  shows  the  extreme  close     up    on  a  pill  or  could  be  called  a     macro  shot.   This  is  showing  the   visual  effect  for  the  title     of  the  advert         This  advert  also  contains  more  than  one  person  in  the  frame  unlike  the  other   three  where  there  always  only  been  one  person  or  object  in  each  frame.  This  is   when  the  dog  is  talking  to  the  drug  dealer  and  when  a  person  is  dancing  at  a   party…    
  • 4.   Unlike  most  viral  adverts  this  video  is  over  30  seconds  and  is  a  hole  minuet,  but  I   think  this  because  it’s  a  gripping  and  hard  hitting  video  that  it  keeps  you  paying   attachment  to  what’s  on  the  screen.  If  I  was  to  create  an  advert  like  this  base  on   serious  issues  such  as  war,  drug  use  or  other  crimes  I  would  go  down  the  same   routes  as  this  video  very  hard  hitting  and  keeps  the  viewers  attenchent  the   whole  way  thought  the  advert,  but  for  any  other  type  of  advert  I  would  think   about  using  the  different  styles  of  the  camera’s  that  have  been  used  to  film  this   advert.           Viral  Advertisement  4     http://www.youtube.com/watch?v=4vjuLxyo-p4 This advert is the “Chuck Norris - Mountain Dew Commercial”. Unlike the other adverts this one has a film and T.V star to help promote the product that is being advertised. During this advert extreme close ups where used, medium shots are used and long shots compaired to the others when there were only about two or three different styles of shooting used. This  shows  two  different  camera  angles  and   distance  shots.    This  one  is  a  long  shot  and  an   establishing  shot  to  show  the  scale  and   distance             This  shot  is  an  extreme  close  up  on  the  main   subject’s  hand  showing  the  product  being   advertised                      
  • 5. Unlike  the  other  videos  this  one  uses  a  birds  eye   view  shot.  This  is  mainly  because  in  the  other     videos  a  birds  eye  view  shot  would  have  had  no     use  in  the  videos  but  in  this  as  the  hole  point  to     the  advert  is  showing  that  these  two  boys  had     energy  because  of  the  product  they  where  using     and  it’s  a  chase  sequence  where  the  birds  eye     view  comes  in  well.             The  targeted  audience  for  this  advert  would  be  again  both  sex’s,  but  that  can  be   argued  as  there  are  no  women  in  the  advert  and  could  be  a  negative   representation  on  women  saying  that  women  don’t  use  the  product  being   promoted.  The  targeted  age  group  would  13-­‐18  when  that  age  group  are  first   introduced  to  energy  drinks.  The  secondary  audience  would  be  the  age  groups  of   18-­‐30  this  is  because  there  not  to  fused,  but  may  drink  it  for  different  reasons   unlike  the  main  audience  will  be  drinking  it  because  others  will  be  and  they  don’t   want  to  be  left  out.     I  would  use  some  of  the  styles  of  how  this  video  has  been  presented  like  how  it’s   very  fast  paced  and  the  cameras  jump  from  one  to  the  other  very  quickly.         Viral  Advertisement  5       http://www.youtube.com/watch?v=9YVWaIyNp-w This viral advert if “Skittles -Taste The Rainbow”.     This  video  is  promoting  “Skittles”  and  compared  to  the  other  adverts  can  be   interpreted  in  different  ways  some  people  find  it  funny  and  some  find  it  really   sad,  I  think  this  is  a  good  thing  in  adverts  having  people  interpreting  adverts   differently  this  way  not  everyone  gives  off  the  same  reaction  or  the  same   response.    This  is  one  of  the  reasons  I  chose  to  look  at  this  viral  video  for  the   mixed  response  it  gives  off.  A  different  reason  is  that  unlike  the  other  adverts  I   have  looked  at  this  one  uses  a  lot  of  CGI  as  shown  below.            This  shows  the  subject  turning  an    object  into  the  product  being    advertised  and  how  the  CGI  is  being    used              
  • 6.   This  adverts  targeted  audience  would  be  again  for  both  sexes  this  is  clarified  in   the  video  by  a  women/girl  eating  the  product  unlike  the  Mountain  Dew  advert   were  it’s  only  men/boys  drinking  the  product  giving  off  possible  wrong   responses  to  different  audiences.  The  main  age  group  for  this  video  would  be  all   ages  really,  but  to  be  able  to  intemperate  the  advert  how  the  company  wants  you   to  I  would  think  you  would  have  to  be  in  the  age  group  of  13-­‐20,  but  the  product   is  aimed  for  all  ages.         Viral  Advertisement  6     http://www.youtube.com/watch?v=X21mJh6j9i4   “Never  say  no  to  Panda”       This  advert  is  advertising  Panda  cheas.  This  video  can  be  interpreted  in  different   ways  being  on  what  sound  track  is  played  in  the  background  as  on  YouTube   there  is  different  music  played  over  the  top  of  the  video  and  some  are  for  more   mature  viewers.  This  would  be  the  reason  I  chose  to  look  at  this  advert  because   unlike  the  other  videos  people  have  taken  the  original  video  and  changed  it  to   there  own  and  this  didn’t  occur  in  any  of  the  others.  This  also  could  be  shown,  as   they  are  happy  that  their  audience  are  changing  the  advert  to  how  they  want  it.     The  demographic  audience  for  this  advert  would  be  men  as  you  don’t  see  any   women  in  this  version  of  the  advert  and  it  one  also  has  the  mature  music  in  it   and  this  kind  is  usually  associated  with  the  15-­‐18  and  with  the  lower  and  middle   class  and  would  be  suited  for  all  races.     During  the  advert  there  are  a  lot  of  close  ups  on  the  pandas  face  and  the  when   showing  the  packaging  of  the  product.         Close  up  of  product  and  panda            
  • 7.       If  I  was  to  use  anything  from  this  advert  it  would  be  how  they  have  let  people   customize  the  advert  for  better  or  for  worse  depending  on  how  the  audience   views  the  commercial.       Viral  Advertisement  7      http://www.youtube.com/watch?v=gqhfZKDFPMg   This  is  the  banned  Voles  Wagon  advert  when  watching  it  you  can  under  stand   why  it  was  never  shown  on  public  T.V  as  most  viewers  would  find  it  ofecive.  The   original  demographic  for  this  advert  would  have  been  both  sexes  eventho  the   product  that  is  being  advertised  is  usually  associated  with  women  and  the  age   would  be  17+  this  is  because  it’s  a  small  car  and  is  excepted  by  all  ages,  but   would  be  associated  with  low  class  and  upper  class.     The  advert  uses  a  lot  of  different  camera  angles  such  as  tracking  shots  and   establishing  shots,  but  used  the  most  thought  the  advert  are  medium  long  shots.               When  being  played  this  would  be  a  tracking     shot.                   This  is  on  of  the  establishing  shot                         When  viewing  this  advert  you  can  see  why  it  was  banned  as  some  would  say  its   showing  or  promoting  terrorism  as  shown  in  the  screen  shots  below.    
  • 8.         These  clips  show  different  camera  angles  that     where  used  the  first  was  a  close  up  and  the     second  was  a  side  angle  shot,  but  when     viewing  these  clips  you  can  see  why  it  was     banned  and  how  some  views  said  it’s     promoting  terrorism.                                   This  clip  shows  the  end  of  the  advert  and  the     tagline  that  has  been  used  and  at  the  end  of     the  day  the  tagline  dose  work  well  with  the     viral  advert  that  also  has  over  36,000  views     on  YouTube  so  the  advert  was  a  success  just     not  on  T.V               Viral  Advertisement  8     http://www.youtube.com/watch?v=TnzFRV1LwIo   This  is  the  Cabrurys  chocolate  advert;  this  is  one  of  the  most  successful  Cabruys   adverts  that  have  ever  been  shown  with  5,825,712  views  on  YouTube.     The  demographic  for  this  advert  would  be  again  both  sexes  and  of  all  ages,  this  is   because  the  company  being  advertised  have  been  around  for  a  long  amount  of   time  still  attracting  the  older  generation  who  grew  up  with  the  product.  When   people  think  of  this  product  as  being  middle  class  and  upper  class  product  from   how  the  packaging  is  always  in  purple  and  gold  colours  and  in  neat  packaging,   but  a  lot  of  lower  class  buy  this  product.  The  product  being  advertised  has  a   mixed  demographic  audience  more  than  any  of  the  other  viral  videos.        
  • 9. At  the  begging  of  the  advert  there  is  a  lot  of  extreme  close  up  of  the  subject  in  the   advert  as  show  below.  Extreme  close  ups  is  the  main  cameraing  thought  out  the   advert  and  then  nearer  to  the  end  we  see  a  medium  long  shot  and  that’s  the  only   one  in  the  advert.               This  is  one  of  the  more  detailed  extreme  close     ups  in  the  advert.  Its  also  a  lot  like  a  macro     shot  because  of  the  detail  shown                           This  is  the  medium  long  shot  in  the  advert     and  could  also  be  argued  that  its  an     establishing  shot  because  we  are     establishing  the  area                         At  the  end  of  the  advert  is  the  only  bit  that     uses  animation  to  animate  the  milk     dropping  onto  the  chocolate  bar                    
  • 10.   Viral  Advertisement  9       http://www.youtube.com/watch?v=7gcVYw2kHac   This  viral  advert  is  advertising  Lucozade  using  the  DDay  Fresh  music  video.  The   demographic  for  this  advert  would  male  as  most  people  associate  males  being   more  afletic  than  females,  but  of  the  age  13-­‐25  this  is  because  the  Lucozade   Company  is  mainly  aimed  at  sporty  people,  as  it’s  a  sports  drink  or  clothing.  The   secondary  audience  would  be  females  of  the  age  of  13-­‐25,  but  people  would   argue  differently  about  this  audience  response  as  the  main  people  in  front  of  the   camera  are  female  all  the  time  and  they  may  say  that  they  should  be  the  targeted   audience.  From  the  music  that  is  being  played  people  would  say  it’s  for  lower   class  and  middle  class,  this  would  also  be  from  how  people  are  dressed  in  the   advert.     There  are  a  lot  of  different  camera  angles  used  in  this  advert  such  as  tracking   shots,  close  ups,  medium  long  shots,  long  shots  and  others.               This  is  a  tracking  shot  during  the     advert  and  its  also  is  a  tracking  shot     as  we  are  following  the  main     subject.                     This  is  a  side  view  shot  used  to     show  the  distance  and  what’s  in  the     background  of  the  shot                
  • 11.       In  the  back  ground  of  this  shot  we  can  see  someone  holding     the  product  being  advertised  unlike  in  the  other  adverts  we     don’t  see    this  with  in  the  mise  –on-­‐  sene.         I  would  use  some  of  the  styles  from  this  advert  such  as  showing  your  product  in   the  background  this  is  because  this  way  the  viewer  can  interact  with  the  product   more  if  they  see  it  being  used  in  the  advert.  I  would  also  use  the  varies  of  the   camera  angles  and  shots  that  were  used.       Viral  Advertisement  10     http://www.youtube.com/watch?v=XISA4LNjCic   I  chose  to  look  at  this  advert  because  unlike  all  the  other  this  is  filmed  and  made   very  defiantly  to  the  others  adverts.     The  demographic  for  this  viral  video  is  aimed  at  young  men/  boys,  but  people   may  think  it  should  be  aimed  at  women  as  well  because  it  may  not  always  be  a   man  being  violent  to  there  partner.  The  age  group  for  this  video  would  be  16-­‐25   year  olds;  this  is  because  this  is  the  age  people  assuming  the  young  generation   start  to  have  serious  relationships.  This  video  would  be  aimed  at  lower  class  and   middle  class  viewers  this  is  shown  by  how  the  people  in  the  advert  are  dressed   and  how  their  bedroom  is  presented.       Thought  out  the  video  there  are  a  lot  of  low  angle  shots  this  could  be  interpreted   that  it  was  done  to  show  that  the  victim  in  the  advert  fill  very  low.  There  are  also   some  over  shoulder  shots  compeered  to  the  other  videos  where  this  didn’t   happen.          
  • 12. This  video  shows  lots  of  different  angle  positions  that  could  be  used  in  my  advert   and  how  each  one  has  a  different  effect  on  each  of  the  ways  that  have  been  shot.