1. Viral Advertisment 1
http://www.youtube.com/watch?v=U_cSus_q_z0
This viral advert is Lactose free milk. This is a good advert to be inspired by
the different camera angles used during the advert and how it uses the rule of
thirds.The rule of thirds is when there are usaly two subjects on the right and
left side of the screen and they will never swap position throught out the clip
or scene, when there is only one person on the screen that person or object
will always stay on the left or right handside and will never swap to other side
that the other charector or object is on. This is presented thought out the
video in majority of the scenes. This advert is of a converation between a
person and a objects and uses a lot of dialoge.
I have chosen this video because its humarouse and simple but also effective
and demonstrated the rule of thirds in a simple way, this could work very well
in a lot of different viral adverts. When doing my viral advert I would like to try
and use this style in my advert.
This
shows
how
the
glass
of
milk
is
always
on
the
right
of
the
screen
and
the
woman
is
on
the
left.
2.
Viral
Advertisement
2
http://www.youtube.com/watch?v=AK4d9FNohTU
This
viral
advert
is
called
“The
Natural
Confectionery
Company,
Bring
on
the
Trumpets”.
I
have
chosen
to
look
at
this
viral
video
because
this
video
also
containes
the
rule
of
thirds,
but
the
video
also
is
set
out
for
a
younger
audience.
It’s
targeted
audience
would
be
for
both
sex’s
and
the
age
group
of
about
3-‐12
year
olds
this
is
because
it’s
a
simple
advert
to
show
to
that
audience,
theres
not
much
dialogue
and
rever
simple
wording,
but
at
the
berging
there
are
more
complicated
dialogue
but
that
would
be
set
out
for
the
adults
who
are
watching
the
commercial.
Showing
the
rule
of
third.
This
video
also
shows
the
packaging
of
the
product
they
are
trying
to
sell.
This
advert
just
like
the
other
one
is
between
two
objects
and
a
conversation
between
those
two
objects.
This
works
because
it’s
a
funny
advert
and
for
a
lot
of
viral
adverts
now
they
can’t
be
longer
that
30
seconds
other
wise
people
lose
interest
and
they
have
to
be
funny
or
have
a
tag
line
that
will
stay
in
people’s
heads.
The
camering
on
the
advert
are
all
very
close
to
the
objects
the
only
long
shot
in
the
whole
advert
is
at
the
end
showing
the
product
the
advert
is
selling,
but
even
that
is
more
of
a
medium
long
shot
3.
Viral
Advertisement
3
http://www.youtube.com/watch?v=4LnA-‐xCz5U8
This
video
was
produced
for
the
help
line
“Talk
to
Frank”
and
is
called
“Pablo
the
drug
mule
dog”.
This
advert
contains
a
lot
of
different
subjects
in
the
video,
but
the
main
subject
is
the
dog.
Unlike
the
other
two
adverts
this
one
is
not
trying
to
sell
anything
to
the
viewers,
but
is
trying
to
help.
The
adverts
main
targeted
audience
is
both
sexes
of
the
age
16-‐25
this
would
be
for
the
stereotypical
views
of
that
age
group
and
majority
of
the
people
in
the
advert
are
of
that
age
group.
The
secondary
audience
for
the
advert
would
be
still
both
sexes,
but
of
the
age
group
of
25-‐35
for
the
older
generation.
The
advert
contains
different
varies
uses
of
camera
angles
and
styles.
There
are
a
lot
of
extreme
close
up’s
or
medium
close
ups.
The
video
also
contains
stop
motion
in
it
this
is
used
mainly
on
the
dog
when
moving
its
head
and
other
parts.
In
one
scene
we
see
visual
effects
used
to
present
the
advert,
but
when
watching
it
the
effects
make
it
seem
more
like
an
opening
to
a
T.V
show.
During
this
advert
the
rule
of
thirds
also
made
an
appearance
when
the
dog
‘Pablo’
is
talking
to
the
other
subjects.
The
advert
also
seems
like
some
of
the
shots
have
been
shot
hand
using
the
hand
held
effect.
This
shows
the
extreme
close
up
on
a
pill
or
could
be
called
a
macro
shot.
This
is
showing
the
visual
effect
for
the
title
of
the
advert
This
advert
also
contains
more
than
one
person
in
the
frame
unlike
the
other
three
where
there
always
only
been
one
person
or
object
in
each
frame.
This
is
when
the
dog
is
talking
to
the
drug
dealer
and
when
a
person
is
dancing
at
a
party…
4.
Unlike
most
viral
adverts
this
video
is
over
30
seconds
and
is
a
hole
minuet,
but
I
think
this
because
it’s
a
gripping
and
hard
hitting
video
that
it
keeps
you
paying
attachment
to
what’s
on
the
screen.
If
I
was
to
create
an
advert
like
this
base
on
serious
issues
such
as
war,
drug
use
or
other
crimes
I
would
go
down
the
same
routes
as
this
video
very
hard
hitting
and
keeps
the
viewers
attenchent
the
whole
way
thought
the
advert,
but
for
any
other
type
of
advert
I
would
think
about
using
the
different
styles
of
the
camera’s
that
have
been
used
to
film
this
advert.
Viral
Advertisement
4
http://www.youtube.com/watch?v=4vjuLxyo-p4
This advert is the “Chuck Norris - Mountain Dew Commercial”. Unlike the
other adverts this one has a film and T.V star to help promote the product that
is being advertised.
During this advert extreme close ups where used, medium shots are used and
long shots compaired to the others when there were only about two or three
different styles of shooting used.
This
shows
two
different
camera
angles
and
distance
shots.
This
one
is
a
long
shot
and
an
establishing
shot
to
show
the
scale
and
distance
This
shot
is
an
extreme
close
up
on
the
main
subject’s
hand
showing
the
product
being
advertised
5. Unlike
the
other
videos
this
one
uses
a
birds
eye
view
shot.
This
is
mainly
because
in
the
other
videos
a
birds
eye
view
shot
would
have
had
no
use
in
the
videos
but
in
this
as
the
hole
point
to
the
advert
is
showing
that
these
two
boys
had
energy
because
of
the
product
they
where
using
and
it’s
a
chase
sequence
where
the
birds
eye
view
comes
in
well.
The
targeted
audience
for
this
advert
would
be
again
both
sex’s,
but
that
can
be
argued
as
there
are
no
women
in
the
advert
and
could
be
a
negative
representation
on
women
saying
that
women
don’t
use
the
product
being
promoted.
The
targeted
age
group
would
13-‐18
when
that
age
group
are
first
introduced
to
energy
drinks.
The
secondary
audience
would
be
the
age
groups
of
18-‐30
this
is
because
there
not
to
fused,
but
may
drink
it
for
different
reasons
unlike
the
main
audience
will
be
drinking
it
because
others
will
be
and
they
don’t
want
to
be
left
out.
I
would
use
some
of
the
styles
of
how
this
video
has
been
presented
like
how
it’s
very
fast
paced
and
the
cameras
jump
from
one
to
the
other
very
quickly.
Viral
Advertisement
5
http://www.youtube.com/watch?v=9YVWaIyNp-w
This viral advert if “Skittles -Taste The Rainbow”.
This
video
is
promoting
“Skittles”
and
compared
to
the
other
adverts
can
be
interpreted
in
different
ways
some
people
find
it
funny
and
some
find
it
really
sad,
I
think
this
is
a
good
thing
in
adverts
having
people
interpreting
adverts
differently
this
way
not
everyone
gives
off
the
same
reaction
or
the
same
response.
This
is
one
of
the
reasons
I
chose
to
look
at
this
viral
video
for
the
mixed
response
it
gives
off.
A
different
reason
is
that
unlike
the
other
adverts
I
have
looked
at
this
one
uses
a
lot
of
CGI
as
shown
below.
This
shows
the
subject
turning
an
object
into
the
product
being
advertised
and
how
the
CGI
is
being
used
6.
This
adverts
targeted
audience
would
be
again
for
both
sexes
this
is
clarified
in
the
video
by
a
women/girl
eating
the
product
unlike
the
Mountain
Dew
advert
were
it’s
only
men/boys
drinking
the
product
giving
off
possible
wrong
responses
to
different
audiences.
The
main
age
group
for
this
video
would
be
all
ages
really,
but
to
be
able
to
intemperate
the
advert
how
the
company
wants
you
to
I
would
think
you
would
have
to
be
in
the
age
group
of
13-‐20,
but
the
product
is
aimed
for
all
ages.
Viral
Advertisement
6
http://www.youtube.com/watch?v=X21mJh6j9i4
“Never
say
no
to
Panda”
This
advert
is
advertising
Panda
cheas.
This
video
can
be
interpreted
in
different
ways
being
on
what
sound
track
is
played
in
the
background
as
on
YouTube
there
is
different
music
played
over
the
top
of
the
video
and
some
are
for
more
mature
viewers.
This
would
be
the
reason
I
chose
to
look
at
this
advert
because
unlike
the
other
videos
people
have
taken
the
original
video
and
changed
it
to
there
own
and
this
didn’t
occur
in
any
of
the
others.
This
also
could
be
shown,
as
they
are
happy
that
their
audience
are
changing
the
advert
to
how
they
want
it.
The
demographic
audience
for
this
advert
would
be
men
as
you
don’t
see
any
women
in
this
version
of
the
advert
and
it
one
also
has
the
mature
music
in
it
and
this
kind
is
usually
associated
with
the
15-‐18
and
with
the
lower
and
middle
class
and
would
be
suited
for
all
races.
During
the
advert
there
are
a
lot
of
close
ups
on
the
pandas
face
and
the
when
showing
the
packaging
of
the
product.
Close
up
of
product
and
panda
7.
If
I
was
to
use
anything
from
this
advert
it
would
be
how
they
have
let
people
customize
the
advert
for
better
or
for
worse
depending
on
how
the
audience
views
the
commercial.
Viral
Advertisement
7
http://www.youtube.com/watch?v=gqhfZKDFPMg
This
is
the
banned
Voles
Wagon
advert
when
watching
it
you
can
under
stand
why
it
was
never
shown
on
public
T.V
as
most
viewers
would
find
it
ofecive.
The
original
demographic
for
this
advert
would
have
been
both
sexes
eventho
the
product
that
is
being
advertised
is
usually
associated
with
women
and
the
age
would
be
17+
this
is
because
it’s
a
small
car
and
is
excepted
by
all
ages,
but
would
be
associated
with
low
class
and
upper
class.
The
advert
uses
a
lot
of
different
camera
angles
such
as
tracking
shots
and
establishing
shots,
but
used
the
most
thought
the
advert
are
medium
long
shots.
When
being
played
this
would
be
a
tracking
shot.
This
is
on
of
the
establishing
shot
When
viewing
this
advert
you
can
see
why
it
was
banned
as
some
would
say
its
showing
or
promoting
terrorism
as
shown
in
the
screen
shots
below.
8.
These
clips
show
different
camera
angles
that
where
used
the
first
was
a
close
up
and
the
second
was
a
side
angle
shot,
but
when
viewing
these
clips
you
can
see
why
it
was
banned
and
how
some
views
said
it’s
promoting
terrorism.
This
clip
shows
the
end
of
the
advert
and
the
tagline
that
has
been
used
and
at
the
end
of
the
day
the
tagline
dose
work
well
with
the
viral
advert
that
also
has
over
36,000
views
on
YouTube
so
the
advert
was
a
success
just
not
on
T.V
Viral
Advertisement
8
http://www.youtube.com/watch?v=TnzFRV1LwIo
This
is
the
Cabrurys
chocolate
advert;
this
is
one
of
the
most
successful
Cabruys
adverts
that
have
ever
been
shown
with
5,825,712
views
on
YouTube.
The
demographic
for
this
advert
would
be
again
both
sexes
and
of
all
ages,
this
is
because
the
company
being
advertised
have
been
around
for
a
long
amount
of
time
still
attracting
the
older
generation
who
grew
up
with
the
product.
When
people
think
of
this
product
as
being
middle
class
and
upper
class
product
from
how
the
packaging
is
always
in
purple
and
gold
colours
and
in
neat
packaging,
but
a
lot
of
lower
class
buy
this
product.
The
product
being
advertised
has
a
mixed
demographic
audience
more
than
any
of
the
other
viral
videos.
9. At
the
begging
of
the
advert
there
is
a
lot
of
extreme
close
up
of
the
subject
in
the
advert
as
show
below.
Extreme
close
ups
is
the
main
cameraing
thought
out
the
advert
and
then
nearer
to
the
end
we
see
a
medium
long
shot
and
that’s
the
only
one
in
the
advert.
This
is
one
of
the
more
detailed
extreme
close
ups
in
the
advert.
Its
also
a
lot
like
a
macro
shot
because
of
the
detail
shown
This
is
the
medium
long
shot
in
the
advert
and
could
also
be
argued
that
its
an
establishing
shot
because
we
are
establishing
the
area
At
the
end
of
the
advert
is
the
only
bit
that
uses
animation
to
animate
the
milk
dropping
onto
the
chocolate
bar
10.
Viral
Advertisement
9
http://www.youtube.com/watch?v=7gcVYw2kHac
This
viral
advert
is
advertising
Lucozade
using
the
DDay
Fresh
music
video.
The
demographic
for
this
advert
would
male
as
most
people
associate
males
being
more
afletic
than
females,
but
of
the
age
13-‐25
this
is
because
the
Lucozade
Company
is
mainly
aimed
at
sporty
people,
as
it’s
a
sports
drink
or
clothing.
The
secondary
audience
would
be
females
of
the
age
of
13-‐25,
but
people
would
argue
differently
about
this
audience
response
as
the
main
people
in
front
of
the
camera
are
female
all
the
time
and
they
may
say
that
they
should
be
the
targeted
audience.
From
the
music
that
is
being
played
people
would
say
it’s
for
lower
class
and
middle
class,
this
would
also
be
from
how
people
are
dressed
in
the
advert.
There
are
a
lot
of
different
camera
angles
used
in
this
advert
such
as
tracking
shots,
close
ups,
medium
long
shots,
long
shots
and
others.
This
is
a
tracking
shot
during
the
advert
and
its
also
is
a
tracking
shot
as
we
are
following
the
main
subject.
This
is
a
side
view
shot
used
to
show
the
distance
and
what’s
in
the
background
of
the
shot
11.
In
the
back
ground
of
this
shot
we
can
see
someone
holding
the
product
being
advertised
unlike
in
the
other
adverts
we
don’t
see
this
with
in
the
mise
–on-‐
sene.
I
would
use
some
of
the
styles
from
this
advert
such
as
showing
your
product
in
the
background
this
is
because
this
way
the
viewer
can
interact
with
the
product
more
if
they
see
it
being
used
in
the
advert.
I
would
also
use
the
varies
of
the
camera
angles
and
shots
that
were
used.
Viral
Advertisement
10
http://www.youtube.com/watch?v=XISA4LNjCic
I
chose
to
look
at
this
advert
because
unlike
all
the
other
this
is
filmed
and
made
very
defiantly
to
the
others
adverts.
The
demographic
for
this
viral
video
is
aimed
at
young
men/
boys,
but
people
may
think
it
should
be
aimed
at
women
as
well
because
it
may
not
always
be
a
man
being
violent
to
there
partner.
The
age
group
for
this
video
would
be
16-‐25
year
olds;
this
is
because
this
is
the
age
people
assuming
the
young
generation
start
to
have
serious
relationships.
This
video
would
be
aimed
at
lower
class
and
middle
class
viewers
this
is
shown
by
how
the
people
in
the
advert
are
dressed
and
how
their
bedroom
is
presented.
Thought
out
the
video
there
are
a
lot
of
low
angle
shots
this
could
be
interpreted
that
it
was
done
to
show
that
the
victim
in
the
advert
fill
very
low.
There
are
also
some
over
shoulder
shots
compeered
to
the
other
videos
where
this
didn’t
happen.
12. This
video
shows
lots
of
different
angle
positions
that
could
be
used
in
my
advert
and
how
each
one
has
a
different
effect
on
each
of
the
ways
that
have
been
shot.