In the world of user experience, learning about your customers is key to making great stuff. But design research reports are dense and boring. Unlock the power of sketching and pen and paper tools to create research outputs that are vibrant, sticky and that reflect personality, human perspective and that move seamlessly into design.
IA Summit 2010 presentation
Call Girls Jalaun Just Call 8617370543 Top Class Call Girl Service Available
See->Sort->Sketch : Pen & Paper Tools to get from Research to Design : IA Summit 2010 version
1. Pen & paper tools for getting
from research to design
IA Summit | April 8, 2010 | #penpapertools
Kate Rutter kate@adaptivepath.com
2. A little about me…
@katerutter
I’m a designer and strategist.
Designing delightful experiences
makes me tick.
Making things visible and visual
makes my heart sing.
Adaptive Path
Adaptive Path is a User Experience strategy and design consultancy.
Our mission is to help companies make products and services that
deliver great experiences that improve people’s lives.
3. What’s the whole point?
To create products & services that delight,
that inspire and that improve the lives of
the people who use them.
8. And it was awesome.
Vibrant stories captured visually
Shared understanding
Compelling insights
Clear implications for design
9. What made it work?
Visual approach
activated a different
way of working Pen & paper tools
were accessible
and fast
Concepts hinged
The insights carried directly to design
from research implications
into design
10. Why work visually?
Pictures
Visual ideas communicate a Images help
get through more complete groups move
faster idea faster...together
So that the resulting designs
reflect real people
and their needs.
12. We’ll cover…
What you need to get started :
tools techniques
A simple method
activities!
A way to take this home with you.
13. Warm-up
INSTRUCTIONS
Make a nameplate.
1. On a piece of paper write your name in a
way that communicates something
about who you are.
2. Then make a sketch of some kind that
says something about you.
3. Do it in 2 minutes.
14. Your toolkit
Surfaces Mark-makers
1/2 sheets
squares quarters
sharpies
stickies markers
sheets
colored pencils
templates
colored chalks
poster board
rolls of paper crayons!
15. Your toolkit
Marks
WORDS LINES PICTURES
case symbols
case
weight
Case
CASE
lettering
texture
icons
drawings
Takes only
seconds more
than writing! shading
16. Your toolkit
Layouts And also...
centered size
list
cluster shape
grid
linear
color
tree
radiant
17. the plaguing thought of...
“but I can’t draw”
when you think instead, think
I can’t draw I’ll try a little each day
I don’t know how I’ll use text, but with more
to start texture
My stuff looks it’s like grammar, not art
crappy
24. Jotting
Jotting breaks down
observations into their
most elemental parts
and captures the weight
of each idea.
25. Let’s do an experiment
You’ll practice jotting items from a
short clip of an interview, using pen
paper tools. Try to capture the
emotional energy along with key
messages.
26. Activity
INSTRUCTIONS
I love to come home after a
long day. When I get here, it just
feels like this is the place I can Jot what you observe.
hide from the world, or recover,
1. Read this quote from a user
or just be alone. It's all my stuff interview.
and everything is where I want
it. It's like a nest. Well, 2. As you read, jot any significant
sometimes it’s a nest. But ideas or themes that you observe.
sometimes it's more like a 3. Jot one observation per
project. There's always piece of paper.
something that needs to be
4. Do it in 2 minutes.
done.
27. Activity
INSTRUCTIONS
Let’s jot an audio transcript.
1. Now, listen to this three-minute
transcript.
2. As you listen, jot what you hear.
3. Use line weight, color, and imagery
to distinguish the big themes from
the smaller ideas.
4. Do it in 5 minutes.
46. What we covered
What you need to get started :
tools techniques
A simple method
activities!
A way to take this home with you.
47. Why are we doing this?
So that the stuff we design connects with
real people...
their true stories, their honest emotions
and their most important needs.
48. Why are we doing this?
So that the stuff we design connects with
real people...
their true stories, their honest emotions
and their most important needs.
P URE
ESO ME
AW
49. Why are we doing this?
So that the stuff we design connects with
real people...
their true stories, their honest emotions
and their most important needs.
P URE
ESO ME
AW
51. MORE UX GOODNESS
Portland, OR
• Pre-con : May 19
• Conference: May 20-21
www.webvisionsevent.org | @webvisions
Amsterdam: Apr 26-29 | San Francisco: Jun 27-30
www.adaptivepath.com/events
15% off with code FOKR
San Francisco: Aug 24-27
www.uxweek.com
15% off with code FOKR