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YEEF – Young European 
Entrepreneurs of the Future 
Barcelona, Oct. 2013
Format business presentation 
for Stockholm / Gdansk 2014 
• Powerpoint 
• 12 – 15 slides 
• With the necessary knowhow 
•...
Content 
• Present a business idea 
– That is feasible with available means 
– That can be sold to customers who are 
reac...
Details 
• A product or a service 
• Presented in such a way that the jury 
can believe that 
– This can be done by the re...
Part 1: Executive Summary 
1. Company name (catchy name, logo, 
corporate identity) 
2. Concept: why has the world been wa...
Business Profile 
1. Legal form 
2. Team and team roles 
3. Location 
4. Value chain
Market and competitors 
1. Market analysis 
2. Characteristics of market branch 
3. Target customers 
4. Competitor analys...
Marketing and Public Relations 
1. Price calculation 
2. Distribution 
3. Advertising concept
Finance plan 
• Expected Turnover in year 1, and 
the next 5 years 
• Expected break-even point 
• Expected costs (fixed a...
Finance plan 
Month 1 Month 2 … Month 12 
1. Startup Capital 
2. Revenue 
turnover 
loans 
private investment 
other 
TOTA...
Profit and loss statement 
• Turnover 
– Minus production cost 
– Minus cost of capital 
– Minus wages 
– Minus marketing ...
Profit graphics 
2,000,000 
1,500,000 
1,000,000 
500,000 
0 
-500,000 
-1,000,000 
-1,500,000 
best case 
realistic case ...
Turnover : cost graphics 
2,500,000 
2,000,000 
1,500,000 
1,000,000 
500,000 
0 
2013 2014 2015 2016 2017 2018 2019 2020 ...
Future outlook 
• Positive and negative developments 
• Product development 
• Diversification, expansion 
• Strategies
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Business idea

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Business idea

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Business idea

  1. 1. YEEF – Young European Entrepreneurs of the Future Barcelona, Oct. 2013
  2. 2. Format business presentation for Stockholm / Gdansk 2014 • Powerpoint • 12 – 15 slides • With the necessary knowhow • To present and explain the concept to an expert jury
  3. 3. Content • Present a business idea – That is feasible with available means – That can be sold to customers who are reachable – That can be produced/delivered at a reasonable and arguable price – That will produce a profit sufficient to support continuous business
  4. 4. Details • A product or a service • Presented in such a way that the jury can believe that – This can be done by the respective student group (with minimum outside help – and that must be paid and calculated) – This can be marketed and sold to a realistic customer clientele in reach of these students – This will produce a sustainable profit
  5. 5. Part 1: Executive Summary 1. Company name (catchy name, logo, corporate identity) 2. Concept: why has the world been waiting for this product – unique selling proposition USP
  6. 6. Business Profile 1. Legal form 2. Team and team roles 3. Location 4. Value chain
  7. 7. Market and competitors 1. Market analysis 2. Characteristics of market branch 3. Target customers 4. Competitor analysis
  8. 8. Marketing and Public Relations 1. Price calculation 2. Distribution 3. Advertising concept
  9. 9. Finance plan • Expected Turnover in year 1, and the next 5 years • Expected break-even point • Expected costs (fixed and variable) • Financial needs in founding phase • Loan
  10. 10. Finance plan Month 1 Month 2 … Month 12 1. Startup Capital 2. Revenue turnover loans private investment other TOTAL revenue 3. Expenditure Investment Materials Running costs Taxes and fees Interest + repayment on loans Other expenditures TOTAL expenditures
  11. 11. Profit and loss statement • Turnover – Minus production cost – Minus cost of capital – Minus wages – Minus marketing cost • = EBIT Over a period of 3 – 5 years
  12. 12. Profit graphics 2,000,000 1,500,000 1,000,000 500,000 0 -500,000 -1,000,000 -1,500,000 best case realistic case worst case
  13. 13. Turnover : cost graphics 2,500,000 2,000,000 1,500,000 1,000,000 500,000 0 2013 2014 2015 2016 2017 2018 2019 2020 Turnover Costs
  14. 14. Future outlook • Positive and negative developments • Product development • Diversification, expansion • Strategies

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