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YEEF – Young European
Entrepreneurs of the Future
Maria Isabel Quero
Adenike Kebi-Mola Aranda
Noelia Martín Espada
Laia Al...
D&J SOLES
(Dancing N joy Soles)
D&J Soles is a practical point protection stuck to a sole for avoiding foot pain to
ballet...
OBJECTIVE
• Objective
Our objective is to obtain total relief of pain in
ballet dancing.
OUR HOMEMADE
PROTOTYPE
This point
protector is in the
market nowadays
And this is our prototype. A Point
protector that ho...
MISSION STATEMENT
Our product helps people
to enjoy sport and dancing,
it encourages the sport
practice and, above all,
da...
1 Year 2 Year 3 Year
1. Start capital 10.000 - -
2. Revenue 240.000 350.000 780.000
Turn over 8.000 8.000 16.000
loans - -...
OUR PROTOTYPE:
ECONOMY
•Investments
OUR PROTOTYPE:
ECONOMY
1.000.000
1.500.000
2.000.000
best case
realistic case
worst case
-1.500.000
-1.000.000
-500.000
0
...
MARKET RESEARCH OF
DANCE SCHOOL
In these picture you can se the different dance school that there are in
Barcelona, provin...
MARKET RESEARCH OF
DANCE SCHOOL
In the province of Barcelona
there are around 150 schools
of dance
MARKET RESEARCH OF
DANCE SCHOOL
In Catalonia there
are 400 schools of dance
• This pictures show us that the number of peo...
MARKET RESEARCH OF
DANCE SCHOOL
Our product will increase in about 5 years, and then
we will sell it around Europe.
SWOT ANALYSIS
Strengths Weakness
The main quality of our
product is that it is
innovative,prevents foot pain.
What it make...
MARKET AND COMPETITION
Toes
Kids
Bits
and
pieces
Less
safety
More
expen-
sive
Avoid
foot
pain
Not
enough
protec-
tion
sepa...
SUMMARY
4Ps 4Cs 4As 4Os
Product Costumers need Ballet
dancers need point
protectors in order to
avoid feet pain.
Acceptabi...
TARGET CUSTOMERS
All kind of ballet dancers can use
this product (women, men or
children). For amateur or
professional dan...
PROMOTION
• Trade shows, trade exhibitions or trade fair.
• Local ballet shops
• Gyms
• Ballet Schools• Ballet Schools
• M...
EXECUTIVE SUMMARY
• Our company: Ballfeet (S.L.)
• Our workers:• Our workers:
- Manager: Maria Isabel Quero
- Marketing: L...
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D&j soles poland

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D&j soles poland

  1. 1. YEEF – Young European Entrepreneurs of the Future Maria Isabel Quero Adenike Kebi-Mola Aranda Noelia Martín Espada Laia Alonso Romero Laia Navarro Irún Laura Pérez Guàrdia
  2. 2. D&J SOLES (Dancing N joy Soles) D&J Soles is a practical point protection stuck to a sole for avoiding foot pain to ballet dancers
  3. 3. OBJECTIVE • Objective Our objective is to obtain total relief of pain in ballet dancing.
  4. 4. OUR HOMEMADE PROTOTYPE This point protector is in the market nowadays And this is our prototype. A Point protector that holds all the feet better
  5. 5. MISSION STATEMENT Our product helps people to enjoy sport and dancing, it encourages the sport practice and, above all, dancing.dancing. Because our point protector and sole make an innovative which give joy to the art of dancing .
  6. 6. 1 Year 2 Year 3 Year 1. Start capital 10.000 - - 2. Revenue 240.000 350.000 780.000 Turn over 8.000 8.000 16.000 loans - - - Private investments Working Hours Time Other 2.000 2.000 4.000 FINANCE PLAN TOTAL revenue 260.000 360.000 800.000 3. Expenditure 47.000 50.400 10.000 Investment 7.500 1.0000 28.000 Materials 50.000 83.400 18.000 Running costs 400 600 1.000 Taxes and fees 3.000 5.000 18.000 TOTAL costs 107.900 149.400 332.000 TOTAL expenditure 152.100 210.600 40.800
  7. 7. OUR PROTOTYPE: ECONOMY •Investments
  8. 8. OUR PROTOTYPE: ECONOMY 1.000.000 1.500.000 2.000.000 best case realistic case worst case -1.500.000 -1.000.000 -500.000 0 500.000
  9. 9. MARKET RESEARCH OF DANCE SCHOOL In these picture you can se the different dance school that there are in Barcelona, province of Barcelona and Catalonia.t In Barcelona there arethere are 130 schools of dance.
  10. 10. MARKET RESEARCH OF DANCE SCHOOL In the province of Barcelona there are around 150 schools of dance
  11. 11. MARKET RESEARCH OF DANCE SCHOOL In Catalonia there are 400 schools of dance • This pictures show us that the number of people who dance are aproximately 200.000. This means that our product could succed
  12. 12. MARKET RESEARCH OF DANCE SCHOOL Our product will increase in about 5 years, and then we will sell it around Europe.
  13. 13. SWOT ANALYSIS Strengths Weakness The main quality of our product is that it is innovative,prevents foot pain. What it makes it unique in the When worn for extended period of time the resin crescent may flatten. What it makes it unique in the market. Opportunities Threats Developing market Gap in the market Huge potential for growth Consumer acceptance Our main competitors are strong and can copy our product An industrial cheaper version
  14. 14. MARKET AND COMPETITION Toes Kids Bits and pieces Less safety More expen- sive Avoid foot pain Not enough protec- tion separate items Capezio SanshaSansha Gaynor Minden Inter- mezzio D&J Soles
  15. 15. SUMMARY 4Ps 4Cs 4As 4Os Product Costumers need Ballet dancers need point protectors in order to avoid feet pain. Acceptability Our product respects the laws of the country and it is socially acceptable. Objects Our high quality product is sold in order not to have pain on your feet while you are dancing. Price Cost to use The price is affordable. Affordability All ballet dancer can afford this product. Objective We promote the sports without pain. Place Convenience You just have to search the Internet to find our product. Quality and price fair relation. Accessibility Everybody is able to buy our product because there is on the Internet. Organization We sell our distributor product through Internet. Promotion Communication We will communicate with our costumers via e-mail or phone. Awareness All dance schools have received brochures and advertising via e-mail, and students who have already try it are spreading it. Operations We have a web page and a video showing the product and the result of it.
  16. 16. TARGET CUSTOMERS All kind of ballet dancers can use this product (women, men or children). For amateur or professional dancers.
  17. 17. PROMOTION • Trade shows, trade exhibitions or trade fair. • Local ballet shops • Gyms • Ballet Schools• Ballet Schools • Magazines • Instagram • Facebook • Twitter • A website, a logo • Online sales
  18. 18. EXECUTIVE SUMMARY • Our company: Ballfeet (S.L.) • Our workers:• Our workers: - Manager: Maria Isabel Quero - Marketing: Laura Pérez Guàrdia - Treasurer: Laia Navarro Irún - Distribution: Noelia Martín Espada and Laia Alonso Romero - Secretary: Adenike Kebi-Mola Aranda • Local: Creu Alta Avenue N-12, Sabadell

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