El objetivo de este documento es inspirar tanto a nosotros como a nuestros clientes sobre lo que espera la gente de nosotros.

1. An agency that creates conversations

2. Creative direction
#week1

3. starting point

4. Author: Pelle Sjoenell (@pellesjoenell),
Executive Creative Director, BBH LA.
I believe Creative Direction isn’t just Creative Selection.
Creative Direction is about having a vision and making sure the vision is clear to everyone
involved. Having a vision is about leadership, constantly inspiring and instigating.
No one works for a Creative Director. Everyone works for the idea. The idea hires us and
we go to work.

5. http://bbh-labs.com/creative-direction-vs-creative-selection

6. o_O

7. Mobile + socialgame + challenge
http://www.unbottleyourself.com/

8. Mobile + socialgame + challenge
http://www.unbottleyourself.com/

9. Mobile + socialgame + challenge
http://www.unbottleyourself.com/

10. Simple web + icons + videotutorials
http://www.streetmatching.com/

11. app + content
http://www.youtube.com/watch?v=uuLXteuwG4g&feature=player_embedded

12. digital and real in the same object / place
http://www.newspaperclub.co.uk/

13. digital and real in the same object / place
http://breakfastny.com/2011/03/instaprint-location-based-photo-booth-instagram/

14. digital and real in the same object / place
http://www.dixonbaxi.com/2602

15. digital and real in the same object / place
http://www.chrisoshea.org/hand-from-above

16. Surrealism
http://www.chromercise.com/

17. Surrealism
http://www.chromercise.com/

18. Convert each person into a specific communication device
http://www.chromercise.com/

19. Social game + storytelling + crowdsourcing
http://www.chromercise.com/

20. Social game + storytelling + crowdsourcing
http://www.chromercise.com/

21. Social game + storytelling + crowdsourcing
http://www.chromercise.com/

22. Social game + storytelling + crowdsourcing
http://www.chromercise.com/

23. Social game + storytelling + crowdsourcing
http://www.chromercise.com/

24. Social game + storytelling + crowdsourcing
http://www.america2049.com

25. about us

26. i’move is word of mouth marketing. i’move is a connected
agency, a new way to create meaningful connections
among brands and people. i’move draws strategies and
drives actions for brands who are willing to demonstrate a
real commitment to the people with whom they relate.
i’move helps to create a brand identity for its clients.
i’move seeks to find non-conventional marketing methods
so that clients can obtain non-conventional, measurable
results. i’move employs digital and social media, uses
experiential marketing and PR, and creates brand content
in any and all media in order to help brands reach a higher
level of implication with its clients. At i’move we are
committed to the brand's challenge to achieve acceptance
and recognition from each person, one by one. This is the
moment of truth for brands in a connected market where
transparency is the only possible way forward.

27. agency
approach
Listen.
Sentiments Analiysis / Conversation tracking and
monitoring / Social Media Competitive Analysis /
Consumer Insights.
Listen
Join & relate.
Social Media Brand Identity / Community Management /
Influencers programms / Online Public Relationships /
Product tests and applications.
Create Join &
Create.
Digital Campaigns / Experciencial marketing / Social relate
Media Content and applications / Mobile Content and
applications / Marketing Strategy / Consumer Value.

28. thank you!

29. An agency that creates conversations
Barcelona Madrid Buenos Aires
Address: Carrer de Valencia 209, Principal, 1ª Address: c/ Constancia 24, Address: c/ Perú 743, 2º Floor, Nº13
Barcelona, Spain 08007 Madrid, Spain 28002 Buenos Aires, Argentina 1068
Phone: (+34) 935 323 002 Phone: (+34) 914 458 853 Tel: (+54) 11 4361 0655