Most Leading Home Care Service Providers to Know in 2023V2 1.pdf

February
Issue : 05
2023
Personalized Care
Home Care:
Essentializing the
Adult's Care & Comfort
Preventive Measures
E ective Strategies
Revolutionizing the
Home Healthcare Sector
Mohammed Lalji
Founder and Director
PBL Care
PBL
CeExceptional Proficiency
in Quality Senior Care
Mo
Leading
Home Care
ServiceProviders
toKnowin2023

amily caregiving can be a rewarding experience, but
Fit can also be physically and emotionally
exhausting. Many family caregivers struggle to
balance their caregiving duties with their own work and
personal responsibilities, which can lead to stress, burnout
and even physical illness. Home care services can provide
much-needed relief and support for family caregivers,
allowing them to take a break while ensuring that their
loved ones receive the care they need.
One way in which home care services can support family
caregivers is through respite care. Respite care provides
temporary relief for family caregivers by allowing a trained
home care provider to take over caregiving duties for a few
hours or even a few days. During this time, the family
caregiver can rest, recharge and take care of their own
needs, knowing that their loved one is in good hands.
Home care providers can also assist with personal care
tasks such as bathing, dressing and grooming, which can be
physically demanding and time-consuming for family
caregivers. Additionally, home care providers can help with
medication management, ensuring that medications are
taken on time and in the correct dosage. In addition to
providing relief for family caregivers, home care services
can also help improve the quality of care for their loved
ones. Home care providers are trained to provide
personalized care that meets their loved one's unique needs
and preferences, which can be diﬃcult for family caregivers
to manage on their own. They can also assess the home for
safety hazards and make recommendations for
modiﬁcations or equipment that can help prevent falls and
other accidents.
In conclusion, home care services can provide invaluable
support and relief for family caregivers, allowing them to
take care of their own needs while ensuring that their loved
ones receive the best possible care.
Insights Care's new edition, Most Leading Home Care
Service Providers to Know in 2023 recognizes the Home
Care service providers that help individuals needing
assistance with daily activities and help them maintain their
independence and quality of life in their own homes.
Hope you have an amazing read!
- Pooja Shah
Supporting Family
Caregivers:
How Home Care Services Can Provide Relief

PBL Care
Excep onal Proﬁciency in
Quality Senior Care
08
Cover
Story
Contents

Safehands
Recruitment
Bridging the Healthcare Recruitment
Gap with Compassion and Care
32
Live-in-Care Direct
An Alterna ve Care Solu on for the Elderly
26
Beyond Scale FZC
Taking a Lead Towards Mindful
Nutri on and Healthy Lifestyle
18
West Park Care
Enabling High Quality Home Care
in North & West Yorkshire
40
Eﬀec ve Strategies,
Revolu onizing the Home
Healthcare Sector
Preventive Measures
36
Home Care: Essen alizing the
Adult's Care & Comfort
Personalized Care
22
Articles

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February, 2023
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Editor-in-Chief
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Managing Editor
Pooja Shah
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Description
Featuring
Person
Company
Athena Care
Homes (UK) Ltd
mathenacarehomes.co.uk
Mala Agarwal
CEO
Athena Care Homes (UK) Ltd strives to create excellent quality
and homely environments with the highest standards of care,
catering, activities and housekeeping.
Beyond Scale FZC
gulfscales.net
Saumya Mishra
Nutritionist
Beyond Scale FZC is an evidence-backed lifestyle
consultancy that is better equipped to support people in
their health journey.
Care UK
careuk.com
Andrew Knight
CEO
Care UK provides an impressive range of care services to older
people from specialist care and support for people living with
Alzheimer’s and other forms of dementia, respite care, nursing
care and end of life care.
Live-in Care
liveincaredirect.org
Jason Russell
Founder
Live-in Care is an ideal solution for anybody that
needs full-time care and wants to remain in the
comfort of their homes.
PBL Care
pblcare.com
Mohammed Lalji
Founder
PBL Care is a a domiciliary care company based in
Birmingham, with a focus on caring about your
individual needs.
Safehands
Recruitment
safehandsrecruitment.co.uk
Blaise Uzoegbo
EA
Safehands Recruitment supply staff into a range of different
settings and organisations which include; Nursing Homes,
Residential Homes, Day Centres, Specialist Schools and
Colleges, Private Care Providers, Supported Living Settings,
Hospitals and Charities.
West Park Care
westparkcare.co.uk
Tom Page
CEO
West Park Care offers bespoke and person
centred care directly into the homes of its clients.

Mohammed Lalji
Founder and Director
PBL Care

PBL
CeExceptional Proficiency
in Quality Senior Care
PBL Care is also equipped to
provide adult social care for
those who are 18 plus,
including medical condi ons
like physical disabili es. In the
case of older adults, the
company is equipped to serve
condi ons like learning
disabili es, mental health
issues, physical disabili es,
and several related.

care service providers to help the industry better.
Notwithstanding the risk of competition that may arise, the
PBL Care team believes in collaboration to make the
healthcare industry better rather than competing with other
service providers.
Under the compassionate leadership of Mohammed Lalji,
the Founder and Director of PBL Care, every care worker
in the organization is professionally trained to deliver
quality care. These care workers are passionately dedicated
to developing meaningful relationships with the seniors.
This sets PBL Care apart from other caregiving services.
Let’s learn more about PBL Care’s operations in delivering
the modern needs of senior care efficiently.
Serving Population in Diverse Areas
PBL’s population demographics are highly dependent on
the type of contract that it has and the areas that it must
work in. At present, the company is currently working in
Birmingham, alongside working in Coventry, Solicole and
Sandwell. It will soon be expanding to Wolverhampton.
Since PBL Care has been highly rated by the NHS as a five-
star company through the regulator CQC, people reach out
to seek its services. However, the company doesn't intend to
promise services that it may not be able to provide,
depending on the capacity and staffing. However,
Most Leading Home Care Service Providers to Know in 2023
‘
Home’ is perceived by senior adults as a place where
Hthey live in a peaceful environment independently.
Caring for elderly patients can be tiring. On top of
dealing with different illnesses and juggling multi-faceted
care, in-home health providers also have to manage the
expectations of the families they work for.
It takes a high level of commitment to ensure that care is
administered professionally. The service client chooses
should be respectful of their loved one and their family.
With domiciliary care, the client’s needs are always put
first, simply because you are one-to-one with the carer.
Domiciliary care is preferred by many, in which the clients
are cared for individually, allowing for a more bespoke and
personalized level of care. The residential care homes are
quite the opposite; it comes to mind when the home
environment becomes unsafe, and the ratio of staff to
residents is very low.
Enabling a plethora of services that contribute to providing
safety and comfort while improving and enhancing care for
golden-aged people in the comfort of their own homes,
PBL Care stands out as the leading organization that
understands the importance of people regaining and
maintaining control over their lives, with close to no
requirement of external support.
It has designed its services to support individual choices at
every step of ageing. Unlike residential care homes, the
company provides a viable alternative where senior adults
could seek care in the comfort of their homes, no matter
how intense their needs are. While inviting a carer inside
the home could be stressful, expensive, and prone to several
risks, PBL Care ensures that every individual is
comfortable with the care, by observing all the necessary
government protocols, working with highly qualified in-
house professional carers, and using the right technologies
to deliver efficiency.
PBL is committed to providing safety and comfort to senior
adults which is one of the core values of the company; that
seniors must be able to live independently with utmost
safety. More specifically, it ensures that its caregivers and
staff can provide the best life at home without any threat to
their safety measures.
Today, PBL is empowering patients with holistic home care
service and supporting healthcare companies to serve their
patients and make the healthcare industry better, while
satisfying all the regulatory policies in the home care sector.
They are providing data and various support to other home
PBL Care prides
itself in having
a smooth,
respectable,
and open
culture within
the industry.

in general, PBL Care serves a wide range of communities,
i.e., from the Asian community, the Afro-Caribbean
community, and the English to the Irish community;
together, they all make a family at PBL.
However, with the support of technological advancements,
the company is looking to provide more services, targeting
several locations in the near future.
In addition to serving senior adults, PBL Care is also
equipped to provide adult social care for those who are 18
plus, including those with medical conditions like learning
disabilities, mental health issues, physical disabilities and
several related.
Maintaining Transparency and Efficient
Communication
PBL prides itself in having a smooth, respectable and open
culture within the industry. There is a high level of
transparency and streamlined communication that eases the
operational flow, with each member being aware of others’
expectations and deliveries.
Speaking of communication, the patients at PBL can call its
staff or any of its management team at any time of the day,
for they are assured that someone will be available for
them. They don’t feel like they are receiving a service, but
rather consider themselves as part of a big family. This
reflects a level of confidence, trust and reassurance that they
have towards the company.
In addition, PBL’s caregivers’ team also works in a
structured and organized manner that helps identify an issue
even before it arises. For instance, Power Bi is one of the
systems that they use that displays how many times a week,
a carer checked in five minutes late or the number of times
a carer has reached five minutes early. This way, the
company has the required resources, staff, software and
team to mitigate risks efficiently. No conflict goes untapped
when it comes to patient care.
Addressing Challenges In the Care Industry
At present, one of the biggest challenges in the industry is
‘Recruitment.’ Over the years, PBL has attempted multiple
methods to recruit interested caregivers, like advertising on
job platforms like Indeed, Reed, Gumtree and Totaljobs.
Social media like Facebook, Instagram, TikTok and all sorts
of platforms to attract potential staff, including word of
mouth. But there is still a big gap in this matter. In addition,
even when the staff is hired, there is no consistency as they
would start their role and, after a few months, find it
unsuitable for them.
To address this gap, the company has acquired a license to
be able to recruit people from overseas. This method is
rarely followed by other care providers in the industry. But
this method works well and has helped the company stand
out from the rest.
A way to provide a safe and effective service is by ensuring
that consistent care is provided. This would mean having
staff that will be consistent in their roles. PBL Care, by
recruiting staff from overseas, is assured that there will be a
personal dedication to caring for the clients.
Encouraging Compassion During Patient Interaction
PBL encourages its staff and caregivers to display a level of
compassion to build a meaningful relationship with a client.
For this, it takes the recruitment processes very seriously. It
ensures that the interviewees have some level of emotional
intelligence or those who have gone through life and
understand the importance of compassion. Those are people
suitable to work in the industry and crucial to care services
at the company.
A way to provide a safe
and effec ve service is by
ensuring that consistent
care is provided. This
would mean having staff
that will be consistent in
their roles.

The care workers at PBL
Care are also trained to
follow speciﬁc protocols
to ensure their safety as
well as the pa ents’
safety.

Implementing Effective Care Decisions
Initially, a patient approaches PBL Care through a specific
contract provided by the NHS, council, or through
individual needs. In response, the PBL Care senior care
workers who are trained in risk assessment and developing
care and support plans, look at the client’s best interest.
These workers can identify the client’s needs, risk situations
and environment and carry out risk assessments
accordingly.
In addition, the company makes use of the Best Interest
Tool, which is effective when clients are unable to express
what they want or need. Through this tool, the company
could take into consideration the client’s family members
involved, or other people like the hospital team, doctors,
GPs, or even the court, to make the best choice for them.
Ensuring the Safety of Patients and the Caregivers
The care workers at PBL Care are also trained to follow
specific protocols to ensure their safety as well as the
patients’ safety. During instances where a situation goes out
of their control, they follow protocols like calling
emergency services, the ambulance, or fire services or even
leaving the building. They are also equipped with de-
escalating skills for any situation. Moments when someone
displays challenging behaviour, the staff member would
already have expertise in managing this situation with the
client.
Implementing technology is yet another strategy to improve
safety measures and control at home. For instance, the
clients are provided with Fitbit watches that allow the
workers to keep track of their movements and blood
pressure to estimate their risks of burning themselves or
falling.
Role of NHS in PBL Care Services
NHS greatly contributes to PBL Care services by procuring
clients who leave hospitals or seek complex care. This way
of co-working is essential to bring home complex service
users. For this reason, the company needs to maintain
effective communication and transfer services without any
disruptions.
Wrapping Up
Every client has a story to share. PBL Care aims to become
part of their stories and make a difference in their lives. For
instance, recently, the company has had a daughter reach
out after her mother passed away. PBL Care workers were
already caring for her before she passed away.
During the interaction, the daughter said that PBL Care was
a family to her late mother. She said, “Look, she was
waiting for you; she just wanted to see you,” as this lady
had one caregiver for three to four years and had developed
a bond with her. Such an incident reflects that the staff at
PBL truly care, and this is the vision that the company will
continue to go about.
Founder’s
Journey—In His Own Words
When I was pursuing leadership and management in health and social care, it was directly linked to where I
was working at that me. That enabled me to create an impact on the industry. I asked myself, “Where can
we take the industry in the future? What trends have worked in the past and what have not?”
Such knowledge directed me towards desirable outcomes. For instance, through the technology that we use,
we’re able to iden fy the trends within the care and accordingly assist our employees in making decisions
that meet the pa ent’s needs.

The best and
most ef cient pharmacy
is within your own
system.

Beyond Scale is on
a mission to empower,
enable and educate individuals
through empanelled health
and fitness professionals.
Its approach to health, fitness
and nutrition is backed by
science and driven by expertise
and professionalism.
This gives the consultancy
an edge compared to any
other health or fitness
service in the market.
Saumya Mishra
Owner / Director /
Licensed Nutritionist
Beyond Scale FZC
February 2023
18|www.insightscare.com

Beyond Scale FZC
Taking a Lead Towards Mindful Nutrition and Healthy Lifestyle
Why is it that we're tempted to grab a burger after
a long day at work when a homemade meal
could be a healthier and better option? Why do
we use the morning hours to scroll through our screens
when a physical workout may refresh us better? Street food
increases the tendency to develop ill health, and so does
spending too much time on mobile could lead to
psychological and emotional issues such as depression,
loneliness, social anxiety, impulsivity, and distraction.
There is a disconnection between knowing things that are
healthy for us, and actually doing them. While some people
may be less aware of the repercussions of their unhealthy
lifestyle choices, most of us simply aren't motivated enough
or are unwilling to make good-health practices a priority.
Realizing the individual's call for help, Beyond Scale FZC
is an evidence-backed lifestyle consultancy that is better
equipped to support people in their health journey. The
consultancy is equipped with advanced resources and a
team of experts who address key areas in healthcare such
as:-
Ÿ Paediatric Nutrition,
Ÿ Weight Management,
Ÿ Reducing Drug Dependency,
Ÿ Women's Health & Wellness and
Ÿ Family Nutrition.
Saumya Mishra is a Licensed Nutritionist with more than
a decade of experience, who believes in treating the cause
of unhealthy lifestyle choices, rather than the symptoms.
Being the Owner and Director of Beyond Scale FZC, she
is set on a mission to empower, enable and educate the
clients through 24/7 client support, customised meal plans,
set dietary restrictions and weight management to name a
few.
Let's learn about Beyond Scale's evidence-based secret
behind leading a healthy lifestyle pathway.
Beyond Scale—in Brief
Beyond Scale is an evidence-based and result-oriented
lifestyle consultancy. It is on a mission to empower, enable
and educate individuals through empanelled health and
professional diet, fitness and healthy lifestyle planning. At
Beyond Scale, its team of experts don't just hear but listen
to their clients.
The consultancy's approach to health, fitness and nutrition
is backed by science and driven by expertise and
professionalism. At present, they are in the process of
developing an advanced online platform for its global
clients, based on the following objectives:
Ÿ Aspiring to have State-of-the-art nutrition clinics in
different cities.
Ÿ Conducting cutting-edge nutrition workshops, modules
& seminars for corporates, schools & colleges.
Ÿ Educational nutrition workshops for underprivileged
women.
Ÿ Collaborating with healthcare, fitness and wellness
experts.
Beyond Scale aspires to build a cohesive, supportive and
thriving community of individuals who are ready to make
health and fitness a priority.
Saumya Mishra, who is a licensed Nutritionist and the
Owner & Director of Beyond Scale has been working as a
licensed nutritionist in UAE since 2006. But around 2015
she started feeling that there is so much more that she can
do to help people through nutrition & lifestyle changes. But
her job provided her with a limited scope of work. It was
then that she thought of starting a Facebook page and
February 2023

Saumya Mishra, born and brought up in India, pursued my graduation from GBPUA& T, Pant
Nagar, Uttaranchal and MS from BHU, Varanasi. She moved to the UAE after marriage.
Moving there was a huge learning curve for her. It was much easier to reach out to the NRI
population across the globe, as the country itself was a cultural melting pot of different
nationalities. This made her work more interesting & challenging at the same time.
"I got acquainted with eating habits, food, or food preferences and its availability in different
parts of the globe. A person of the same Indian origin will have a completely different eating
habit from his counterpart in India. This required me to dig deeper into researching and
understanding food wisdom," adds Saumya.
Professionally Saumya is a Licensed nutritionist (UAE), Diabetic Educator, Nutrigenomic
Counselor, a Diploma holder in Sports Nutrition (Gulf Medical University, UAE), and a Life
Member of the Indian Dietetic Association. She has been practising as a dietitian in the UAE
with Multinationals for more than a decade now. When she is not doing this, she will find
herself occupied with reading books or making her world better by composting, recycling,
gardening, or practising minimalism.
"Smart eating habits are a lifelong commitment. Food should spark joy, not misery. I want to
make nutrition simple yet effective without the guilt. I have helped hundreds of clients
transform their lives through a sustainable lifestyle and better food choices," she adds.
Get to Know Saumya,
the Director and Owner of
Beyond Scale
February 2023

sharing relevant evidence-based information relevant to gut
health, nutritional supplements, weight management and
women's health.
Gradually she began asking her clients to review her on the
page. This way, it started growing organically. This is when
she began to understand that nutrition & lifestyle changes
can help to relieve symptoms and reduce drug dependency.
During the last three years of the pandemic, people have
grown more open to the idea of online consultation for
which the consultancy has performed well with its clients
across the globe. This was when Saumya decided to take
her page and website to another level.
Saumya adds, "The problem is that this niche is cluttered
with people having half-baked knowledge & influencers.
That is why we at Beyond Scale want to be known for our
evidence-based scientific approach which gives definite
outcomes in improving health and habit, not just weight
loss."
Values and Mission Aligned with Individual Health
Beyond Scale uses an evidence-based scientific approach
towards giving health solutions to our clientele.
The consultancy's mission is to make nutrition simple yet
effective, advising on the best food to eat and providing an
all-round support to everyone. The vision is to have a state
of art nutrition clinics in different cities of Lucknow and
Dubai. It aims to be known for its cutting-edge school
nutrition program and corporate wellness workshops.
Core Products and Services Dedicated to Healthy
Lifestyle
To summarize, Beyond Scale's core services depict its value
of supporting the clients on their journey to making
healthier choices and overcoming any obstacle that keeps
them from making the change. Some of these services
involve:
Ÿ Online consultation for Diabetes management & weight
management.
Ÿ Online/onsite program for improving gut health, and
women's health-related issues such as PCOS and
Hypothyroidism. (The consultancy is known to help
women reduce their drug dependency).
Ÿ Its cutting-edge school nutrition programs are a big hit
among students & teachers.
Ÿ Best use of technology to do it through fun games and
quizzes, both online and onsite.
Technological Solutions to Support Lifestyle Changes
The consultancy has developed online tools to improve:
Ÿ Basic lifestyle habits like water intake tracking.
Ÿ Personalised tools to gauge individual health behaviour
& track the progress once they are on the program.
Ÿ Video counselling from the comfort of their home & at
their chosen time.
Ÿ Using online quizzes & games to communicate better
with our clients & make it interesting for them.
These technological solutions are often useful when
overcoming certain challenges within the business. For
instance, not everyone is open to the idea of home-based
service which can be equally effective when compared to
institutional care provided it is planned carefully. Secondly,
communicating isn't as effective as it is supposed to be. But
thanks to the technology that manages to enable smooth
communication between the service providers and the
client.
Words of Wisdom
To the budding entrepreneurs and nutritions who aspire to
venture into this competitive industry, Saumya advises—"I
would recommend everyone to do a proper internship and
work for a couple of years at least before venturing out as
an entrepreneur. Hands-on practical experience is a massive
learning curve. Also, study and keep updating yourself with
the latest in the field of health & nutrition."
Beyond Scale's Future Operations
For the coming years, the consultancy has aligned its
operations as per its following plans:
Ÿ To collaborate with brands of similar interest.
Ÿ Reach out to more schools for our school nutrition
programs.
Ÿ Reach out to corporates for Body composition Analysis
workshops
Ÿ To work on increasing our NRI client base in different
parts of the world to scale up the operations.
February 2023

Home Care:
the Adult's
Essential ing
Care &Comfortt
February 2023

s people age, they often require extra support and
Aassistance to maintain their daily routines and
quality of life. Home care is a service that provides
in-home support to seniors, adults with disabilities, or
anyone who needs assistance with daily activities. The goal
of home care is to help individuals maintain their
independence and quality of life in the comfort of their own
homes.
One of the key beneﬁts of home care is personalized care.
Home care providers work closely with clients and their
families to create a customized care plan that meets their
unique needs and preferences. This approach ensures that
clients receive the speciﬁc type of care and support they
require to maintain their daily routines, independence and
quality of life.
Personalized care can include a wide range of services, such
as help with bathing, dressing, grooming, meal preparation,
medication management, and light housekeeping. Home
care providers can also assist with transportation, and
errands, and accompany clients to medical appointments or
social outings.
Personalized Care
February 2023

In addition to meeting the physical needs of clients, home
care providers also prioritize their emotional and social
well-being. Social isolation and loneliness are common
issues among older adults, particularly those who live
alone. Home care providers can offer companionship,
conversation and support to help clients stay engaged and
connected with their communities.
Another essential aspect of personalized care is maintaining
a sense of dignity and respect for the client. Home care
providers understand the importance of treating clients with
kindness, compassion and understanding. They take the
time to get to know their clients, understand their
preferences and build a trusting relationship with them.
Home care providers also prioritize the safety and well-
being of their clients. They are trained to identify and
respond to potential risks, such as falls or other accidents,
and can help clients navigate their homes safely. Home care
providers can also provide medication reminders and
monitor clients' health status to ensure they are receiving
the care they need.
For family members, home care can provide peace of mind
knowing that their loved ones are receiving personalized,
high-quality care in the comfort of their own homes. Home
care providers can communicate regularly with family
members to provide updates on their loved one's health and
well-being, answer any questions or concerns, and work
collaboratively to adjust the care plan as needed.
The benefits of home care are numerous, but it is essential
to find the right provider to ensure personalized care and
comfort. Here are some tips to consider when choosing a
home care provider:
Ÿ Determine the level of care needed: Before choosing a
home care provider, it is important to determine the
level of care needed. Consider factors such as the
individual's medical condition, mobility, and daily living
requirements. This will help narrow down the search to
providers who can meet the specific needs of the
individual.
Ÿ Research providers: Research potential home care
providers by checking their websites, reading reviews
from previous clients, and asking for recommendations
from friends, family members, or healthcare
professionals.
Ÿ Verify licenses and certifications: Ensure that the
home care provider is licensed and certified to provide
the specific type of care needed. This will ensure that the
provider has met certain standards for quality care.
Ÿ Evaluate staff qualifications and training: Inquire
about the qualifications and training of the home care
provider's staff. Ask about their experience, education,
and certifications. Additionally, consider the provider's
hiring process and whether they conduct background
checks on their employees.
Ÿ Review the care plan: Review the care plan with the
home care provider to ensure that it meets the specific
needs of the individual. The care plan should be
comprehensive and include details such as the frequency
of visits, types of services provided, and any special
requirements.
Ÿ Consider availability and flexibility: Consider the
availability and flexibility of the home care provider.
Ensure that they can accommodate the individual's
schedule and any changes that may arise.
Ÿ Discuss cost and payment options: Discuss the cost of
services and any payment options with the home care
provider. Consider whether they accept insurance,
Medicaid, or other forms of payment.
Ÿ Visit the agency: Visit the home care agency to get a
sense of the environment and the care provided. Meet
with the staff and ask questions about their services and
care philosophy.
Ÿ Trust your instincts: Trust your instincts when
selecting a home care provider. If something does not
feel right, continue your search until you find a provider
that you feel comfortable with.
In conclusion, home care is an essential service that
provides personalized care and comfort to seniors, adults
with disabilities, and anyone who needs assistance with
daily activities. Personalized care is at the heart of home
care, and it ensures that clients receive the specific type of
care and support they require to maintain their
independence and quality of life. By choosing the right
home care provider, families can rest assured that their
loved ones are receiving the highest quality care in the
comfort of their own homes.
- Pooja Shah
February 2023

amie, a wife in her mid-30s, takes the responsibility
Jof looking after her mother-in-law, who suffers from
dementia. Alongside caretaking, she also works full
time. Being on the verge of an emotional breakdown, her
husband suggests seeking help for her mother-in-law.
However, she is not willing to put her mother-in-law in a
residential care home.
What is this hesitancy towards residential care homes—that
keeps adult children from sending their parents? Perhaps
the caregiver’s guilt, “Our parents cared for us when we
were kids. So, we must do the same now that they are old.”
Care, in such a scenario, is often perceived in the form of
extremes, i.e., either caring for parents at home or sending
them into residential care homes. Identifying the need for
in-between care services, Live-in Care Direct manages to
bridge the gap successfully.
Based in the United Kingdom, Live-in Care Direct is an
alternative care solution that ensures to meet the needs of an
individual through the comfort of their own homes without
having to relocate to a caregiving facility.
Known for the immense popularity amongst the caregiving
community, we at Insights Care crossed paths with Jason
Russell, the Owner and CEO of Live-in Care Direct, to
comprehend the operations that are improving the lives of
the elderly.
The Quest for Elderly Care Solutions
Live-in Care Direct is an award-winning live-in care agency
founded by the Owner and CEO Jason Russell. The
inspiration for Live-in Care Direct had originally derived
from Jason’s personal experiences while in search of care
solutions for his own grandmother, during which he faced a
multitude of complexities in finding a better alternative to a
care home.
Currently, the agency supports families across the UK to
improve the way live-in care is offered, improving the lives of
the elderly and those with long-term illnesses in the comfort
of their own homes without the need to be uprooted into
residentialcarehomes.
Journey to Success
Jason Russell dropped out of school at the age of 16 years
old and is now a self-made entrepreneur, having made a
success in the debt and care industry.
He launched Live-in Care Direct whilst running Debt Wave,
an FCA-regulated company, which in 2018 became one of
the UK’s largest introductory debt counseling agencies,
offering IVA’s, DMP’s, Protected Trust Deeds and Debt
Relief Orders.
Jason has also worked on a multitude of ideas over the past
20 years, having launched numerous successful companies
to make something of his life and a difference to others.
Some of his ventures include Rabbit Rabbit, which offers
low-cost international call solutions. Hydrospring, which
imported Jacuzzis from the Far East; a high-end vehicle
registration agency; a car marketing agency, a swimming
trunk brand; a real estate agency, a 50’s reproduction
photography company, a social media company; and the list
goes on!
Jason has now found his passion in the care industry and is
winning national awards against some of the largest
agencies in the care sector.
He says, “For many, university and college provide a road
to success, but it’s not the only road if you want to make a
real difference. If you don’t keep pushing on with your ideas
and dreams, you will end up being hired to build someone
else’s dream – keep showing up and never give up! One of
the biggest keys to success is consistency and staying
focused!”
Live-in-Care Direct
An Alternative Care Solution for the Elderly
February 2023

Jason Russell
Owner & CEO
Live-in Care Direct
The agency plans to employ more staff
towards the end of 2022 and is on track to
become one of the largest tech-enabled
live-in care agencies in the UK, rivalling
elder technologies who has raised close to
$20m over the past few months.
The Value of a Home’s Comfort
The idea behind launching Live-in Care Direct was to
enable people to stay in the comfort of their home for a
longer period, avoiding the stress and worries of moving
into a residential care home.
Hence, the team has been committed to providing the
clients and their families with the highest quality live-in
care and support in their own homes, 24 hours a day, 365
days a year, taking responsibility towards their clients
extremely seriously. “We are available seven days a week,
from 8am to 10pm,” says Jason.
He further states, “We aim to deliver an efficient, flexible,
value-for-money quality life in personalized care and
support service. We are here to enable and support clients
to retain their independence of thought and ensure they are
supported to live a positive fulfilled lifestyle, ensuring that
our client is always treated with dignity and respect.”
Live-in Care Direct strives to create an organization that
raises the standards and offers quality care at home with a
professional and friendly service. It aspires to lead the way
in the care sector whilst supporting the elderly and those
with specialist medical conditions, including dementia,
Parkinson’s, Motor Neurone disease and MS. To meet the
objective, the agency provides the latest training and
technology to ensure all our clients’ needs are met and
fulfilled.
Specializing ‘Live-In Care’ Service
The key service that the agency specializes in is Live-in
Care, which is inundated with inquiries about its newly
built automated tech platform that enables customers to
select carers. It is useful as it takes away the need to employ
extra staff while being able to provide a service to all
incoming leads.
February 2023

“This allows me to remain in full control of the company
and become a major player within the live-in and hourly
care markets, further concentrating on live-in within the
UK and London for hourly care,” adds Jason.
Live-In Care Direct welcomes Prime Minister’s Liz Truss
ideas on funding for social care so that more people can
stay in the comfort of their own homes. The agency has
been waiting for something like this to happen and has
planned accordingly to cope with the huge demand for
many years.
Making Home Care Functional, Through Innovative
Technology
Home care innovations are changing the landscape of the
Live-in Care sector. New and exciting care innovations are
being unveiled all the time—from AI to robotics—that
shape the future by the ability to incorporate and build great
technology that assists care provision.
Running on the parallels of technology, Live-in Care Direct
is currently working with a UK-based company specializing
in voice-activated devices.
“When it comes to helping the elderly and disabled stay at
home for as long as possible, technology like Alexa and
Google Home are a great solution for everything from
companionship to helping take medication on time. These
devices are providing elderly people with reduced mobility
or independence the power to revolutionize their lives at
home,” emphasizes Jason.
For this reason, Live-in Care Direct has created a dedicated
voice-activated wristband that caregivers can program to
make sure that clients take medication on time should the
caregiver be on a break. The remarkable technology also
acts as a fall detection product, alerting the family and
caregiver should a fall occur. “We are the first agency in the
UK to offer this service, which will be completely free of
charge to our clients,” adds Jason.
Another huge breakthrough is Live-in Care Direct’s tech-
based platform, which can store thousands of qualified
carers, enabling it to offer professional, high-quality Live-in
care anywhere across the whole of the UK, ensuring
families benefit from a sensible and low-cost solution.
One of the platform’s feature includes a family multimedia
pack, which enables elderly clients to view photos and
home videos of their loved ones. It has been helping a lot
with the dementia clients that approach the agency. The
platform is so clever that it also matches a database of films,
images and music to the clients’ age and era.
February 2023

Jason says, “We can now support families across the UK
and improve the way live-in care is currently being offered.
We continue to use state-of-the-art technology to stay one
step ahead, keeping loved ones safe at all times.”
The Challenging Side of Home Care
In an attempt to provide care solutions to the elderly, the
home care industry faces a huge lack of carers and rising
care costs. As a result, it is pushing the price up for the end
user. Whilst Live-in Care Direct had planned during the first
lockdown to ensure that things would return to normal, the
agency still managed to seek hundreds of qualified carers
on its platform to keep up with the huge demand and keep
the costs to a minimum for our clients. “Despite being a
concern during the initial lockdown phase, we are so
pleased to now be in a position to service every single
enquiry that comes in,” states Jason.
Learning From Mistakes
Jason reflects back on his journey and draws out the
essential ideas that helped him to attain success. He
suggests, “When you are first starting out, it can be
tempting to pretend that you know everything, but this is not
possible. Our industry is incredibly challenging and having
someone to learn from and bounce ideas off is paramount.
They learn from their mistakes and successes.”
He continues, “I am happy to speak to anyone looking to
get involved in the healthcare sector to help as much as I
possibly can. Transparency and efficiency are very
important in our industry.”
Envisioning Tech Enabled Live-In-Care
Live-in Care Direct is organically on the first page of
Google for hundreds of search terms, which equates to
thousands of unique visitors each month. Maintaining its
position and to keep up with the demand, the agency has
created a bespoke tech care platform to service all
incoming leads even more efficiently. It will also make
space for first-time deals with hourly and respite leads,
which is expected to open up a whole new market for the
agency.
Emphasizing the future of Live-in Care Direct, Jason states,
“The agency plans to employ more staff towards the end of
2022 and is on track to become one of the largest tech-
enabled live-in care agencies in the UK, rivalling elder
technologies who has raised close to $20m over the past
few months.”
Live-in Care Direct, to date, has become hugely successful
without any investment and still remains privately owned.
He concludes, “The future looks bright for Live-in Care
Direct as it is on a mission to acquire smaller agencies who
wish to exit the market.”
When it comes to helping the elderly and
disabled stay at home for as long as
possible, technology like Alexa and Google
Home are a great solution for everything
from companionship to helping take
medication on time. These devices are
providing elderly people with reduced
mobility or independence the power to
revolutionise their lives at home.
February 2023

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Safehands
Recruitment
Bridging the Healthcare Recruitment Gap with
Compassion and Care
Whether it is an inadequate pay, job
dissatisfaction, or an unfavorable work
environment—there is a huge staff shortage
within the home-care industry across the UK, impacting the
quality of care. People are left vulnerable in their rooms for
24 hours a day and denied showers for the entire week.
Apparently, "They don't even have time to talk."
To ease the burden of the staffing crisis, Safehands
Recruitment, a reputable recruitment agency, understands
the importance of having a full complement of staff at all
times. From nurses to support workers, to care home
managers, its exceptional candidates are the driving force
behind its operations. All of them are fully trained,
inducted, and have completed enhanced DBS checks.
When healthcare agencies approach Safehands
Recruitment, here's what they can expect:
Ÿ Last-minute cover shifts
Ÿ Experienced & highly skilled staffing
Ÿ Induction programs for both clients and candidates
Ÿ NHS staffing network
Ÿ Dedicated clinical supervisors
Ÿ Flexibility and consistency
Ÿ On-site auditing
In an interview with Insights Care, Blaise Uzoegbo, a
Healthcare Assistant, shares in depth about Safehands
Recruitment's healthcare recruitment process is committed
to the care and wellbeing of both the patients and staff.
Following are the excerpts from the interview:
Kindly brief us about your organization and its
inception story.
Safehands Recruitment is an award-winning recruitment
company registered in England and Wales, with its
headquarters in Cheltenham, Gloucestershire, and branches
in other parts of the UK. The organization was established
in 2013 with over 500 employees and over 1000 clients in
the UK. It is a recruitment solution provider for clients in
the health and social care system.
Safehands recruitment is accredited by the care quality
commission, recruitment and employment confederation,
and occupational health and safety management.
Please tell us about yourself and your professional
journey so far.
I'm a healthcare support worker with vast experience in
general nursing care and mental health care. I hold a
Bachelor of Science degree in Parasitology and
Entomology, and a Master of Science in Public Health.
My passion for improving health and reducing health
inequalities across diverse communities inspired me to
enrol for an MSc in Public Health. Upon completion of my
post-graduate degree, the unquenchable thirst for
knowledge and continuous professional development
spurred me to take up E-learning courses, participate in
February 2023

Inadequate staﬃng is a
major problem faced by healthcare
providers globally. To ease the burden,
Safehands Recruitment operates an
easy and swi recruitment
process, and ensures an all-year-round
recruitment opportunity for
prospec ve employees, thereby
ensuring a steady availability
of staﬀ.
Blaise Uzoegbo
Healthcare Assistant
Safehands Recruitment
February 2023

other academic programs, and relevant training that has
further honed my skills in the delivery of healthcare. My
adventure into working in health and social care was not
accidental, rather, it has been my area of interest.
What are the core values of the organization? What is
its mission and vision statement?
To provide our clients and candidates with a quality
recruitment service, built on trust, transparency and in-
depth knowledge of the sectors we work in.
What are the key products and services of your
organization and how is it impacting the demographic
concerned?
Safehands recruitment specializes in the recruitment,
training, and allocation of nurses, support workers and
home managers to provide services to clients with varying
healthcare needs, including older adults and children who
require special educational needs, general nursing care,
support with daily living skills, physical disability, sensory
impairment, drug addiction, dementia care, and other
mental health disorders.
The work environment includes hospitals, care homes,
mental health facilities, community, residential, and
supported living settings across the UK. They offer reliable
and professional solutions to staffing problems to support
the health and social care workforce. Their services have
greatly improved patient recovery, quality of life and
independence among its service users.
In what ways is the organization incorporating
emerging technological solutions to be the leading home
care solution provider in 2023?
In recent times, technological advancements have played a
vital role in the delivery of healthcare services globally, and
you may agree with me that technology has far-reaching
impacts on the development of healthcare solutions.
Technology is useful in the day-to-day activities of my
organization. On-call consultants are always available to
provide 24/7 support and emergency advice to carers on
duty. This is the easiest avenue for staff to communicate
with their supervisors, and assess professional advice, and
reassurance, especially for people in lone-working
conditions. As much as I work with my initiative, some
situations demand that I call for support to ensure utmost
adherence to organizational and safety policies while
discharging my duty to the people I care for.
Secondly, my organization conducts regular training and
retraining for its staff. We are trained on the proper use and
maintenance of new work equipment whilst ensuring the
safety of the carer and the patient. Similarly, the use of
medical technologies like Ipad and vital pack equipment
has enabled healthcare professionals to record medical
information, and periodically update the patients' health
status. This technology has aided information sharing and
improved access to the patient's past medical history,
especially in emergency situations.
According to you, what are the challenges the home care
industry currently faces and how is your organization
making the best out of it?
Inadequate staffing to meet increasing demand is a major
problem faced by healthcare providers globally, and this
could be directly or indirectly attributed to the aftermath of
Safehands Recruitment
specializes in the recruitment,
training, and alloca on of nurses,
support workers, and home
managers to provide services to
clients with varying healthcare needs,
including older adults and children
who require special educa onal
needs, general nursing care, support
with daily living skills, physical
disability, sensory impairment,
drug addic on, demen a care,
and other mental health
disorders.
February 2023

the COVID-19 pandemic. The low workforce has
negatively impacted productivity, as most healthcare
workers have had to resign from their positions because of
their vulnerabilities and other predisposing factors such as
poor health status and age.
In addition, the increasing cases of work burnout, job
dissatisfaction, lower pay rates oﬀered by some clients,
inadequate equipment, poor training, and unfavorable work
environments are some of the many challenges impeding
the existence and development of the home-care industry.
To ease the burden, Safehands recruitment operates an easy
and swift recruitment process, and ensures an all-year-
round recruitment opportunity for prospective employees,
thereby ensuring the steady availability of staﬀ. They have
brought recruitment down to the grassroots by featuring in
career fairs held occasionally in various cities in England
and Wales. This way, the problem of poor geographic
access to opportunities is defeated. Also, they have attached
some other forms of remuneration like issuing discount
cards and granting paid holiday leaves to its employees on
an as-needed basis.
As an experienced leader, what advice would you like to
give to aspiring entrepreneurs and enthusiasts who wish
to venture into the competitive industry that you are
serving?
The care sector is quite lucrative, yet demanding, in other
words, I could argue that it is not for everyone. Demanding,
in the sense that you have a legal obligation to take
responsibility for the care users; these include safeguarding,
the duty of care, the duty of candor, dignity, and respect. I
recommend the NHS's 6Cs of Nursing guideline to help
individuals who wish to explore opportunities in the care
industry, to assess their suitability for taking up caregiving
roles. You must imbibe the core values of care, compassion,
courage, communication, competence, and commitment,
and not be found wanting in any of the aforementioned.
One ought to be self-motivated to enhance personal and
professional skills for quality improvement and career
development.
What are the future goals of the company? How does it
envision scaling up its operations and reach in 2023 and
beyond?
To strive to provide reliable, and unmatchable solutions for
her clients and candidates.
Give us a few testimonials from your clients or
customers, and awards or recognition that accurately
highlight your company's position in the market.
Safehands Recruitment received the award of Hereford
Times Health and Social Care Awards 2018. We are proud
of our contribution to the healthcare and home care sector,
and we shall continue serving our clients with compassion
and care.
February 2023

Effec ve
Strategies,
Revolutionizing
the Home Healthcare
Sector
he global home healthcare market has seen a
Tsignificant surge in demand over the past decade
due to the growing number of elderly people and
the increasing prevalence of chronic diseases. According to
a report by Grand View Research, the global home
healthcare market size was valued at USD 281.8 billion in
2020 and is expected to grow at a CAGR of 7.9% from
2021 to 2028.
Let's understand the Importance of Preventive Measures in
Home Healthcare
Preventive measures in home healthcare refer to the steps
taken to prevent the onset or worsening of health
conditions, injuries, or other adverse events. Implementing
preventive measures in home healthcare is critical because
it can help individuals maintain their independence and
quality of life while reducing the need for hospitalization or
Preven ve Measures
institutional care. Additionally, preventive measures can
reduce healthcare costs by preventing or reducing the need
for expensive medical interventions.
One of the key factors driving this growth is the increasing
focus on preventive measures in home healthcare.
Preventive measures are an essential component of
healthcare, particularly for the elderly and those with
chronic conditions. They can help reduce the risk of
complications, improve overall health outcomes, and lower
healthcare costs. In this article, we will explore some of the
effective strategies being used to revolutionize the home
healthcare sector with preventive measures.
Ÿ Health Education and Awareness
One of the most important strategies for preventive
healthcare is health education and awareness. Home
February 2023

February 2023

healthcare providers can play a critical role in educating
patients and their families about healthy lifestyle choices
and disease prevention. This can include providing
information on nutrition, exercise, and the importance of
regular check-ups and screenings.
Effective health education and awareness programs can
help patients and their families make informed decisions
about their health, reduce the risk of chronic diseases, and
improve overall health outcomes. These programs can also
help healthcare providers identify high-risk patients who
may require additional support and intervention.
Ÿ Telehealth and Remote Monitoring
Telehealth and remote monitoring technologies have
transformed the home healthcare sector by allowing
patients to receive care from the comfort of their own
homes. Telehealth technologies enable remote
consultations, video calls, and other forms of virtual care,
while remote monitoring technologies allow healthcare
providers to monitor patients' vital signs and other health
metrics remotely.
These technologies can be particularly effective for
preventive healthcare by allowing healthcare providers to
detect early signs of illness or disease and intervene before
they progress. For example, remote monitoring devices can
alert healthcare providers to changes in a patient's blood
pressure, blood sugar levels, or other vital signs, allowing
for early intervention and preventive measures.
Ÿ Medication Management
Medication management is a critical component of
preventive healthcare, particularly for the elderly and those
with chronic conditions. Home healthcare providers can
help patients manage their medications by providing
reminders, monitoring side effects, and ensuring that they
are taking their medications as prescribed.
Effective medication management can help prevent
medication errors, reduce the risk of adverse drug events,
and improve overall health outcomes. Home healthcare
providers can also help patients avoid unnecessary
hospitalizations and emergency room visits by identifying
medication-related issues early and intervening before they
escalate.
Ÿ Falls Prevention
Falls are a significant concern for the elderly, and falls
prevention is a critical component of preventive healthcare.
Home healthcare providers can help prevent falls by
conducting home safety assessments, providing education
on fall prevention, and implementing appropriate
interventions.
This can include installing grab bars, removing tripping
hazards, and providing assistive devices such as walkers or
canes. Effective falls prevention can help reduce the risk of
injury, improve mobility, and enhance overall quality of life
for elderly patients.
Ÿ Chronic Disease Management
Chronic diseases such as diabetes, heart disease, and COPD
are among the leading causes of death and disability
worldwide. Home healthcare providers can play a critical
role in managing these conditions by providing education,
monitoring symptoms, and helping patients adhere to their
treatment plans.
Effective chronic disease management can help prevent
complications, reduce the risk of hospitalization, and
improve overall health outcomes. Home healthcare
providers can also help patients identify and address other
risk factors for chronic disease, such as smoking or poor
nutrition, through education and support.
In conclusion, preventive measures are an essential
component of home healthcare, particularly for the elderly
and those with chronic conditions. Effective strategies such
as health education and awareness, telehealth and remote
monitoring, medication management, falls prevention, and
chronic disease management can help improve overall
health outcomes, reduce the risk of complications, and
lower healthcare costs.
As the demand for home healthcare continues to grow, it is
essential that healthcare providers adopt these strategies to
ensure that patients receive high-quality, preventive care in
the comfort of their own homes. By prioritizing preventive
measures, home healthcare providers can help patients
maintain their independence, enhance their quality of life,
and achieve better health outcomes.
- Pooja Shah
February 2023

Meng Zheng, PhD
CEO, Founder
Huisong Pharmaceuticals
Tom Page
Managing Director
West Park Care
February 2023

WE FIRMLY BELIEVE THAT YOU
SHOULDN'T HAVE TO LEAVE THE
COMFORT OF YOUR OWN HOME TO
RECEIVE EXCELLENT PERSONAL
CARE. THEREFORE, WE ARE
COMMITTED TO ONLY PROVIDING
FULLY QUALIFIED AND EXTENSIVELY
TRAINED CARE PROFESSIONALS TO
ENSURE THAT OUR CARE
STANDARDS ARE ALWAYS MET. SINCE
CARE IS PERSONAL TO EACH
PERSON, WE TAILOR EVERY CARE
PLAN TO THE INDIVIDUAL AND
ENSURE THE PLAN IS REVIEWED AND
MODIFIED ON A REGULAR BASIS TO
ENSURE THE CARE IS RELEVANT AND
CURRENT FOR EACH INDIVIDUAL.
WE ALSO AIM TO PAIR OUR CARE
EXPERTS WITH OUR CLIENTS TO
DELIVER THE BEST AND MOST
CONSISTENT CARE.
West
Park Care
Enabling High Quality Home Care in North & West Yorkshire
February 2023

O
lder people prioritize their freedom over anything
else. Elderly care requires a great deal of focus and
24/7 availability to meet their needs. However,
such care appears difficult to deliver given our society's
growing busyness. Fortunately, home health care is a
practical solution that provides individualized care that
people can rely on.
Locally owned and operated, West Park Care was
established to address the challenge of arranging home care
for a loved one in the Harrogate region. The organization is
able to provide outstanding home care services in Harrogate
and surrounding regions because of its commitment to
consistency in care and ongoing contact with its clients and
their families. As a business, it aspires to perfection and is
dedicated to giving the best care possible with the help of
its amiable, professional, seasoned and well-trained care
professionals.
The following are key points from a thorough interview
between Insights Care and Tom Page, the Managing
Director at West Park Care, who emphasizes operations
that have made West Park Care a leading Home Care
provider in North and West Yorkshire:
Please tell us about yourself and your professional
journey so far.
I have a strong background in customer service and sales,
having worked both in the banking sector and corporate
sales. While I was working as the head of sales, I had to
organize care for a loved one. Back then, I couldn't
understand why the process was so confusing and, in my
opinion, why the quality of care was often so poor.
That's when I decided that by focusing on some key aspects
such as having full-time permanent staff, consistency of
service and bespoke care packages, the entire experience
could be much more positive. With that, I started the
business with a business partner who already had a
successful business delivering specialist care to children
and my wife, Kirsty, who is an ex social worker. Together,
we have developed a reputation for high standards of care
and client satisfaction.
What are the core values of the organization? What are
its mission and vision statements?
At West Park Care, we believe everyone should have the
opportunity to live a healthy, happy and fulfilling life in the
freedom of their own home. This ethos is at the heart of
everything we do.
WPC's four core values are:
· Focus on the individual.
· Honesty and trustworthiness
· Accountability for the quality of service
· Go the extra mile.
What are the key products and services of your
organization, and how are they impacting the
demographic concerned?
We offer bespoke care packages in people's own homes that
enable our clients to live a safe, happy and fulfilled life at
home. All our home care packages are designed bespoke for
each client, as we do not believe in a "one size fits all"
approach to home care.
We match our highly trained Care Experts with each client
and ensure that our clients only see a small team of
caregivers to provide consistent services. For this, we
ensure that the care calls are long enough to ensure that our
clients and staff never feel rushed and have enough time to
interact during the call. We also use full-time staff and
bespoke packages to ensure that the care is tailored to each
client and of the highest quality.
In addition, we help with basic tasks such as housework all
the way to full moving and handling, medication
management, food preparation, and other aspects to ensure
clients can remain in their own home.
In what ways is the organization incorporating
emerging technological solutions to be the leading home
care solution provider in 2022?
We use care management software that enables us to closely
monitor every staff member and client to ensure that if there
are any changes, we can act on them quickly. The software
also allows family members to read live diary notes for
peace of mind that their family member is being cared for
to the highest standards. The software we use allows us to
spot patterns of behavior and intervene quickly before
issues arise with a care package.
According to you, what are the challenges the home care
industry currently faces and how are you using your
leadership skills to make the most of them?
The industry's biggest challenge is the staffing crisis, which,
like many other industries, has gotten significantly worse
since the pandemic. As a leader, it is key that I make the
business an attractive place to work by offering market-
leading pay and hiring staff on permanent salaried
February 2023

contracts. Our team members need job security and a good
income to combat the cost of living. It is also key to ensure
staff feel valued and part of the company, which not only
attracts staff but helps retain our existing team.
As an experienced leader, what advice would you like to
give to aspiring entrepreneurs and enthusiasts who wish
to venture into the competitive industry that you are
serving?
My main advice would be to focus on quality, not price. It
is essential that the service you deliver is of the highest
quality and that it is focused on the client and the staff
involved in your company. Without our amazing care team,
I would not have a business. So, you must look after your
team so that they can look after your clients. As an
entrepreneur, you need to provide a service that meets
clients' needs and makes their lives easier, and the rest will
follow.
What are the future goals of the company? How does it
envision scaling up its operations to reach 2022 and
beyond?
We have established ourselves as a high-quality home care
service in three locations, and the plan is to open more
locations and offer our award-winning services to as many
clients as possible. The key, however, is to do this
organically because a focus on quality of care always has to
be at the forefront of everything we do. It is also essential
that scaling does not affect our existing clients or staff.
"The carers that come to see Mum are all
lovely to her—Mum never has any complaints
about their work or characters, and this is a
load off my mind. She knows her carers as
friendly people, and they obviously enjoy
cha ng with her. They are flexible and help
her con nue to live independently. I am so
glad we found you!”
- Helen Y (Daughter of the client)
Thoughts From Clients
February 2023

Most Leading Home Care Service Providers to Know in 2023V2 1.pdf

Most Leading Home Care Service Providers to Know in 2023V2 1.pdf

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