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CMOs: Meet Generation C, Your New Connected Customers

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CMOs: Meet Generation C, Your New Connected Customers

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This is the end of business as usual and the beginning of a more human, a more personal era of business-- Generation-C, where C stands for connected. To reach them requires a very different approach. In the recorded webinar Brian Solis and Insightpool discuss the shift that needs to take place in marketing and sales in order to gain the attention of Generation C, and share the secrets behind building relationships and influence on social media that drive results.

This is the end of business as usual and the beginning of a more human, a more personal era of business-- Generation-C, where C stands for connected. To reach them requires a very different approach. In the recorded webinar Brian Solis and Insightpool discuss the shift that needs to take place in marketing and sales in order to gain the attention of Generation C, and share the secrets behind building relationships and influence on social media that drive results.

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CMOs: Meet Generation C, Your New Connected Customers

  1. 1. #SolisChat  
  2. 2. Devon  Wijesinghe   CEO  of  Insightpool   @DevonWijesinghe   Speakers   Co-­‐founded  Insightpool  in  2012,   and  has  led  the  company  from   two  to  60+  employees,  acquired   a  Silicon  Valley  start-­‐up,  Next   Principles,  and  is  currently   revoluLonizing  markeLng  and   sales  across  social.     #SolisChat  
  3. 3. Brian  Solis   Digital  Analyst,  Anthropologist,  and   Futurist   @briansolis   Speakers   Brian  is  an  avid  keynote  speaker   and  award-­‐winning  author  who  is   globally  recognized  as  one  of  the   most  prominent  thought  leaders   in  digital  transformaLon.   #SolisChat  
  4. 4. @briansolis                @DevonWijesinghe   Par5cipate  in  the  Conversa5on  &  Ask   Ques5ons  on  Twi?er   #SolisChat   #SolisChat  
  5. 5. #SolisChat   Brought  to  you  by:  
  6. 6. #SolisChat   1.)  The  Rise  of  GeneraLon  C  &   How  to  Gain  Their  AYenLon       3.)  The  Secrets  Behind  Building   Customer  RelaLonships         2.)  The  ShiZ  that  Needs  to  Take   Place  in  Sales  &  MarkeLng       4.)  How  to  Fine  Tune  Your  Social   Media  to  Drive  BeYer  Results  
  7. 7. GEN-­‐C  and  how  to  gain  their  a?en5on   THE  RISE  OF     #SolisChat  
  8. 8. #SolisChat   This  is  the  dawn  of  GeneraLon  C.    Where   “C”  represents  a  connected  society   based  on  interests  and  behavior.   Gen  C  is  not  an  age  group  –   IT’S  A  WAY  OF  LIFE.     -­‐  Brian  Solis    
  9. 9. #SolisChat   Connected  Customers  are  GROWING.   Tradi5onal  Customers  are  fading  away  
  10. 10. #SolisChat  
  11. 11. #SolisChat  
  12. 12. #SolisChat   “This  is  the  end  of  business   as  usual  and  the  beginning   of  a  more  human,  a  more   personal  era  of  business.”  
  13. 13. #SolisChat  
  14. 14. #SolisChat  
  15. 15. #SolisChat  
  16. 16. #SolisChat  
  17. 17. MARKETING     &  SALES   The  Shi[  that  Needs     to  Take  Place  in   #SolisChat  
  18. 18. #SolisChat  
  19. 19. #SolisChat   But  rather  than  geng  to  know  people…   Why  they  were  there,  what  was  important  to  them,  where  value  could  be   added   Many  brands  simply  used  these  social  networks  for  selling  and  marke5ng.   Brands  jumped  on  every  network     looking  to  reach  social  customers.  
  20. 20. #SolisChat  
  21. 21. #SolisChat  
  22. 22. #SolisChat   The  future  of  sales  and  marke5ng…   lies  in  the  mixing  of  experience  design,   content  markeLng,  UGC,  and  SEO.     This  is  the     heart  and  soul     of  engagement  and  influence.    
  23. 23. #SolisChat  
  24. 24. #SolisChat  
  25. 25. CUSTOMER   RELATIONSHIPS   The  Secrets  Behind  Building   #SolisChat  
  26. 26. #SolisChat   Without  understanding  technology  &  its   relaLonship  with  behavior,  without  aligning  a   bigger  mission  we  are  just  managing   businesses  the  way  we  always  have.     TECHNOLOGY  is  merely  an  enabler  for  RELATIONSHIPS   …and  a  powerful  one  at  that.    
  27. 27. #SolisChat  
  28. 28. #SolisChat  
  29. 29. #SolisChat   Unbundling  the   Cluster  Funnel  to   Engage  Customers   and  Build   Rela5onships  
  30. 30. #SolisChat  
  31. 31. SOCIAL  MEDIA   How  to  Fine-­‐Tune  your         To  Drive  Be?er  Results   #SolisChat  
  32. 32. #SolisChat   Everyday  consumers  trust  others  like  them.    They  don’t  trust   execu5ves.    They  don’t  trust  Ads.    But  they  do  trust  peers.  
  33. 33. #SolisChat  
  34. 34. #SolisChat   Don’t  ask  for  the   sale  on  your  first   interac5on.         Add  value.       Build  a  relaLonship.    
  35. 35. #SolisChat  
  36. 36. #SolisChat  
  37. 37. #SolisChat  
  38. 38. #SolisChat  
  39. 39. Q&A   Thank  You   #SolisChat  
  40. 40. v   #SolisChat   Download  the  FREE  eBook   at  insightpool.com    

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