From establishing a genuine voice to listening to your customers and staying engaged over time, you will gain incredible insight into building a more personalized connection with your audience and developing customer relationships that will last. Co-hosted by Social123 and Insightpool, tune into to hear Special Guest Megan Eisenberg, CMO of MongoDB, Aaron Biddar, CEO of Social123 and Devon Wijesinghe, Insightpool CEO share their expert insights on the significant impact data can have when personalizing your brand. Highlight Topics Include: 1. Building a deeper connection with your audience 2. Listening to your customers and responding with actions 3. Engaging with potential customers and activating those relationships

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#HUMANIZEYOURBRAND
UGENS

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2
Hosts
Devon
Wijesinghe
Aaron
Biddar
CEO
of
Insightpool
CEO
of
Social123
@DevonWijesinghe
@aaronbiddar

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#HUMANIZEYOURBRAND
3
Meagen
Eisenberg
CMO
at
MongoDB
Special
Guest
@meisenberg

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Iden5fy
Key
Influencer
for
Your
Brand
1

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#HUMANIZEYOURBRAND
• Brand
engagement
is
more
humanized
with
a
hyper
relevant
audience
• Relevant
influencers
have
a
higher
propensity
to
engage
Why
do
Influencers
Ma@er?

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#HUMANIZEYOURBRAND
CraCsmen
Drove
Conversa5ons
By
Iden5fying
Key
Influencers
GOAL:
Spark
conversaSon
with
passionate
groups
of
audiences
–
Racing
Fans
–
to
drive
conversaSon
around
their
#MADEtoRace
campaign.
IdenSfied
a
net
new
audience
of
racing
fans
and
professional
racers.
Custom
engagement
and
acSvaSon
campaigns
focused
on
conversaSonal
messaging
around
racing
and
cars.
3

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The
Rise
of
CharacterisSc
Data
2

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• Demographic
Data
to
CharacterisSc
Insights
• Audience
+
Customer
Insight
• Social
Data
is
Real-­‐Sme
Data
How
Characteris5c
Data
is
Changing
Marke5ng

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Uncover
Hidden
Moments
That
Connect
With
Consumers
Test
area
PYLON
Facebook
Topic
Data

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Establish
a
Genuine
&
Unique
Brand
Voice
3

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• Be
AuthenSc
• Move
from
promoSonal
to
conversaSonal
• Stand
out
in
your
industry
Establish
Brand
Voice

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Xactly
saw
Increased
Results
using
the
H2H
Approach

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Build
a
Deeper
Connec5on
with
Your
Audience
4

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Who
Is
Your
Audience
Anyways?
Do
you
even
know
me?

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Personaliza5on
is
Key
Social
media?
Groups?
CerSficaSons?
Interests?
Online
behavior?
Installed
technologies?
Job
responsibiliSes?
A^end
events?

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Brand
Trust

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Stay
Engaged
Over
Time
5

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One
Message
is
Not
Enough

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Give
Them
What
They
Want

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Consistency
is
Key

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Omni-­‐Channel
H2H
Approach
6

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U5lize
All
Appropriate
Channels
Stay
Human
On
All
of
Them

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How
Leveraged
Data
Across
Mul5
Channels
4.
Increased
targeted
reach
by
up
to
70%
1.
Exported
engaged
prospects
from
email
campaign
2.
Appended
rich
social
data
3.
Data-­‐driven
ad
audience
constructed

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Conversa5ons
OVER
Conversions
7

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Don’t
talk
AT
them,
talk
WITH
them

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‘Talk’
Isn’t
Everything
Twi^er
Ad
Copy
Twi^er
Organic
Copy

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The
Future
of
Social
Data
in
2016
8

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The MadTech Catalyst
MADTECH
in
10
years
10x
$120
Billion
per
year

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Decade
of
the
CMO

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Q&A