If you’re a small business owner and haven’t yet considered using an online Customer Relationship Management (CRM) to help you build a loyal customer base now is the time. According to a recent report from Software Advice, with so many free options available there's no reason to not use a small business CRM to manage your business. A shocking 73% of small businesses have no process for re-engaging leads after an initial sale and this can definitely impact your business. With the explosive growth in social media, capturing and organizing customer interaction data is essential to thriving in today’s online marketplace. The statistics below tell the tale of the tape, and if companies wait too long to adapt to the social nature of customer interactions, they aren’t going to last long in the ring.

1. for Small Business CRM
Sources:
http://socialmediatoday.com/irfan-ahmad/2108426/30-statistics-how-social-media-influence-purchasing-decisions-infographic
http://www.slideshare.net/getbase/18-surprising-crm-statistics
http://socialmediatoday.com/parature/1849651/13-startling-social-customer-service-statistics
http://www.smartinsights.com/customer-relationship-management/e-crm-strategy/crm-2014/
http://www.forbes.com/sites/louiscolumbus/2013/04/26/2013-crm-market-share-update-40-of-crm-systems-sold-are-saas-based/
http://waterfall.com/blog/2012/01/12/15-mobile-marketing-crm-stats-for-2012/
http://www.superoffice.com/blog/10-crm-facts-guaranteed-to-impress-your-boss/
www.insightly.comLearn more by visiting
MILLION
751
active mobileFacebook users
MILLION
140
active Twitter
users
MILLION
150
LinkedIn Users
in spend from customers who can engage in customer
service requests via social media
average number of people a “social” customer
will tell about a BAD customer care experience
of the world’s online
population is reached via
social networking sites
of businesses actively use
social media for customer
care engagement
500%
30%
of companies that identified customer service as
a TOP REASON for social media monitoring
73%
25%<
82%
If you’re a small business owner and haven’t
yet considered using a Customer
Relationship Management (CRM) to help you
build a loyal customer base now is the time.
A shocking 73% of companies have no
process for re-engaging leads after an initial
sale. If you want to maximize your revenue –
and let’s face it, every small business owner
does -- now is the time to bring in a CRM to
manage customer data, improve customer
73%
Percent of
companies
with no
process for
re-engaging
leads after
initial sale
65%
Odds of
selling to an
existing
customer
30%
Percent of
marketers
who say
disparate
customer
data prevents
effective sales
follow-up
15%
Increase in
sales force
productivity
by using
mobile CRM
15%
Odds of
selling to a
new
prospect
++
Social Media
The New Heavyweight
Knockout
Customer Service
One-Two
Productivity
Social CRM
The contender!
care, enhance productivity, and increase
efficiency. With the explosive growth in
social media and a rapidly jading consumer
sentiment, capturing and organizing
customer interaction data is essential to
thriving in today’s online marketplace. The
statistics below tell the tale of the tape, and
if companies wait too long to adapt to the
social nature of customer interactions, they
aren’t going to last long in the ring.
average number of people a customer who
actively uses social media will tell about a
GOOD customer care experience
42
53
Expected growth of mobile
CRM apps by end of 2014
52% of marketers
acquired a customer
on and 43%
acquired a customer from
in 2013
+
37% of B2B buyers ask
questions via social media
71%of consumer who
receive a response via social
media are likely to recommend
that brand to others – NM Excit
The number of consumers that interacted with companies
via social media grew from 19% in 2011 to 36% in 2012.
40%of social media users have purchased an item online or
in store after sharing it on Twitter, Facebook or Pinterest.