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So, you have a $500k
Forecast
Donal Daly, CEO The TAS Group
Social Media
The impact on a customer of a bad buying decision …
                    is greater than
     Impact to businesses
        the impact on a sales person of a lost sale


     all sizes, all industries
Sales Velocity
Sales Velocity
Sales Performance Management without Metrics
What levers can I pull?




     Sales          #Deals x $Value x %Close
    Velocity   =     Length of Sales Cycle
What color is my funnel?
What color is my funnel?
Measuring required pipeline values
What is my pipeline really worth?
What levers can I pull?




     Sales          #Deals x $Value x %Close
    Velocity   =     Length of Sales Cycle
How long is my sales cycle?
What’s happening to sales cycles?


       2008
What’s happening to sales cycles?


       2008

       2009                           -19%



       2010                          -22%



       2011                         -25%
The Buying Cycle         The Selling Cycle

     Identify Needs               Qualify

  Visualize Solutions          Requirements

 Evaluate Alternatives           Evidence

    Negotiate Terms             Acquisition

       Purchase                    Order

      Re-evaluate                 Manage
The Buying Cycle                   The Selling Cycle

  Solution Discovery (Search)                  ?

  Experience Check (Network)                   ?
     Evaluate Alternatives
          (Network)                            ?
     Best Practices Study
          (Network)                            ?
   Trial Use / Free Pilot (First
         Vendor Contact)                   Free Trial

        Negotiate & Buy                 Negotiate & Sell
Customer LTV   Customer Network Value
Customer LTV   Customer Network Value
Right Time


                             Right Message



Customer LTV                Customer Network Value
The Buying Cycle                   The Selling Cycle

  Solution Discovery (Search)        Monitor and Network

  Experience Check (Network)         Reference Customers
     Evaluate Alternatives
          (Network)                       Influencers
     Best Practices Study
          (Network)                     Industry Group
   Trial Use / Free Pilot (First
         Vendor Contact)                   Free Trial

        Negotiate & Buy                 Negotiate & Sell
Winning and losing sales cycles
Winning and losing sales cycles
What levers can I pull?




     Sales          #Deals x $Value x %Close
    Velocity   =     Length of Sales Cycle
What levers can I pull?




     Sales          #Deals x $Value x %Close
    Velocity   =     Length of Sales Cycle
One Company’s Story: 2008-2011

$42k
                                           Average Deal Value


28%
                                                     Win Rate


126
                                   Sales Cycle Duration (Days)


$12m
                                                      Pipeline
One Company’s Story: 2008-2011

$42k
                                           Average Deal Value


28%
                                                     Win Rate


126
                                   Sales Cycle Duration (Days)


$12m                                                   $24m      99%
One Company’s Story: 2008-2011

$42k
                                   Average Deal Value


28%
                                            Win Rate


126                                            101
                                                        20%



$12m                                           $24m     99%
One Company’s Story: 2008-2011

$42k
                                   Average Deal Value


28%                                            36%      28%


126                                            101
                                                        20%



$12m                                           $24m     99%
One Company’s Story: 2008-2011

$42k                               $53k
                                          21%


28%                                36%    28%


126                                101
                                          20%



$12m                               $24m   99%
What levers can I pull?




     Sales          #Deals x $Value x %Close
    Velocity   =     Length of Sales Cycle
One company’s typical sales velocity story




            21%
One company’s typical sales velocity story




            21%                   28%
One company’s typical sales velocity story




                                             20%
            21%                   28%
One company’s typical sales velocity story




                                                       20%
               21%                 28%




     Sales           #Deals x $Value x %Close
    Velocity    =     Length of Sales Cycle     194%
Our Results – On Average
Free Sales Process Creation
http://www.dealmakergenius.com
www.thetasgroup.com | 1-866-570-3866 | ddaly@thetasgroup.com

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The TAS Group at InsideView #IS12

Notas do Editor

  1. So, your sales forecast says you will close $500k .. Let’s look to see it that is possible
  2. Why did the customer decide not to buy from you?
  3. How do we know what success looks like?
  4. How do we know what success looks like?
  5. Fear (and business turmoil) is risk management without analyticsSurprises are bad (particularly in sales forecasts)Intuition – while valuable – is inadequateAccurate data is ‘king’Predictive analytics is a powerful lever
  6. Sales Cycles are getting shorter
  7. Sales Cycles are getting shorter
  8. Typical Sales Process / Buying Process
  9. Typical Sales Process / Buying Process
  10. Information is garnered from a network more than ever before – reference selling as we know it is broken
  11. Information is garnered from a network more than ever before – reference selling as we know it is broken
  12. Information is garnered from a network more than ever before – reference selling as we know it is broken
  13. Typical Sales Process / Buying Process
  14. To take control of the sales process you need to have incorporated best practice steps to manage the deal through the funnelSystems can help by learning about the normal behavior to calculate the close date and closure probabilityAnd it has to be configurable to map to the multiple buying process your buyers go through
  15. To take control of the sales process you need to have incorporated best practice steps to manage the deal through the funnelSystems can help by learning about the normal behavior to calculate the close date and closure probabilityAnd it has to be configurable to map to the multiple buying process your buyers go throughThis helps with win rate – because you know what to do,And when you get control of the process, you don’t end up negotiating purely on price.
  16. To take control of the sales process you need to have incorporated best practice steps to manage the deal through the funnelSystems can help by learning about the normal behavior to calculate the close date and closure probabilityAnd it has to be configurable to map to the multiple buying process your buyers go through
  17. Dealmaker will help you by selecting deals that will closeAnd highlight large deals to manage risk
  18. Dealmaker will help you by selecting deals that will closeAnd highlight large deals to manage risk
  19. Even if the number of deals remained the same … 325 deals x 28% win rate = 91 won deals91 x avg = $3888840$3888840/126 days = 30864 = SVEAverage x win rate / days = 42270 x 28 /126 = DVF – the value of deals/day for one deal – just add deals
  20. Even if the number of deals remained the same … 325 deals x 28% win rate = 91 won deals91 x avg = $3888840$3888840/126 days = 30864 = SVEAverage x win rate / days = 42270 x 28 /126 = DVF – the value of deals/day for one deal – just add deals
  21. Even if the number of deals remained the same … 325 deals x 28% win rate = 91 won deals91 x avg = $3888840$3888840/126 days = 30864 = SVEAverage x win rate / days = 42270 x 28 /126 = DVF – the value of deals/day for one deal – just add deals
  22. Even if the number of deals remained the same … 325 deals x 28% win rate = 91 won deals91 x avg = $3888840$3888840/126 days = 30864 = SVEAverage x win rate / days = 42270 x 28 /126 = DVF – the value of deals/day for one deal – just add deals
  23. Dealmaker will help you by selecting deals that will closeAnd highlight large deals to manage risk