Indian Healthcare Medical Devices Industry

Aklanta Kalita
Aklanta KalitaSenior Account Director - Public Affairs em Edelman
Indian Healthcare & Medical Devices Industry
                  Challenges & Opportunities
Current Status




                                      Source: FICCI, Ernst & Young Study

 Growth Drivers
  Growing middle class
  Rising income
  Growing and aging population
  Growing urbanization
  Growing medical tourism
  Healthcare Insurance Penetration
Healthcare Demand Vs Supply

       HEALTHCARE SERVICES DEMAND IN INDIA                              HEALTHCARE SERVICES SUPPLY IN INDIA




                   Tertiary                                                              Maximum concentration of
                              Conditions requiring care from        Urban
                   Care                                                                  corporate healthcare
                              specialized clinics and facilities




                                                                       Semi-Urban         Highly fragmented and
                              Segment that require constant
            Secondary
                                                                                          unorganized sector, focus
                              medical attention, including short
            Care
                                                                                          mainly on secondary care
                              period of hospitalization




  Primary                     The basic healthcare facilities for                        Even Primary & Secondary
                                                                               Rural
  Care                        common & minor ailments, and                               care is at times elusive
                              where prevention is most effective




                              90% patient needs primary and secondary care
Healthcare Demand Vs Supply

       HEALTHCARE SERVICES DEMAND IN INDIA                                HEALTHCARE SERVICES SUPPLY IN INDIA




                   Tertiary   Conditions requiring care from
                   Care       specialized clinics and facilities



                                                                               Hospitals
                                                                                            Nursing homes
                              Segment that require constant
            Secondary
                              medical attention, including short
            Care
                                                                                Private practitioners
                              period of hospitalization



                                                                    District & Taluk Hospitals
  Primary                     The basic healthcare facilities for                            Government
                                                                    Community Health Clinics Funded Focus
  Care                        common & minor ailments, and
                              where prevention is most effective
                                                                    Primary health clinics


                        Opportunities in the bottom of the pyramid
Opportunities: Infrastructure
                                                    India Healthcare Infrastructure: Key Statistics *Statistics *
                                                      India Healthcare Infrastructure: Key

                                                                           Bed                                   Physicians                              Nurses
         Per ‘000 population
                                                                     Bed                             Physicians                       Nurses
             Per ‘000 population
          High Income Countries                                                                      7.4                            1.8                           7.5

             High Income Countries                                                 4.3 7.4                          1.8                        7.5
         Middle Income Countries                                                                                                     1.8               1.9

          Low Income Countries                                       1.5                                              1.5                              1.6
             Middle Income Countries                                       4.3                                      1.8             1.9
                     India                                           1.5                                              1.2                        0.5
              Low Income Countries                             1.5                                         1.5                      1.6
              World Average                                             3.3                                                 1.5                          3.3

                        India                                  1.5                                         1.2                0.5
                            To meet 2012 demand requires investment of US$ 77.9- 88.8 billion**
         India target’s to reach a bed to thousand-population ratio of 1.85 to 2 by 2012
                   World Average                         3.3                                   1.5        3.3
        
        * Healthcare in India :excess of 1 CII & McKinsey, Data as ofto reach the ratio of 1.85*
                Beds in The road ahead - million needed 2001
        ** Opportunities in Healthcare “Destination India” –E&Y and FICCI, Data as of Jan 2007
         To reach the target number of beds to population ration 1.55: 1000/ 2:1000 of US$ 77.9-88.8 billion**
                To meet 1012 demand requires investment
                             To meet 2012 demand requires investment of US$ 77.9- 88.8 billion**
               Need for private sector investment amounts to US$ 69.7 billion


            * Healthcare in India : The road ahead - CII & McKinsey, Data as of 2001
            ** Opportunities in Healthcare “Destination India” –E&Y and FICCI, Data as of Jan 2007
               To reach the target number of beds to population ration 1.55: 1000/ 2:1000
Opportunities: Telemedicine

        From patient treated by lower                                          To patient connected to a
        educated doctor                                                          multi specialty network
                                                                      Radiologist
                                                                      Pathologist
                                                                      Cardiologist
                     Generalist
                                                                      Second Opinion
                                                                      Ophthalmologist
                                                                      Oncologist

       Health for the poor consists                                                 Healthcare available and
       merely of general physician                                                         affordable for all




                           80% of the medical facilities are concentrated in the urban area
                          while 73% of the population resides in the rural area

                          Public Private Partnership
Opportunities: Medical Value Travel
                                                                               India’s Cost Advantage
                                                            Procedure                             Cost (US$)

                                                                                         US                    India

                                                            Heart Surgery              100,000                 4,400

                                                            Liver Transplant           2,50,000                30,000

                                                            Bon Marrow                 3,00,000                40,000
                                                            Transplant

                                                            Knee Surgery               48,000                  4,500

                                                            Hip Replacement            55,000                  4,500




        Indian medical tourism market could touch USD 1.5 billion by 2012
        Over 272,000 tourists traveled for medical treatment in 2007 contributing USD 656 million
         in 2007
         Patents are expected to save 60% - 95% of the total treatment costs in India
         Government has created special visas for medical tourism
Opportunities: Health Insurance




                   Source: FICCI, Ernst & Young Study


              Health insurance projected to grow to US$ 3.8 billion in 2012
              Merely 10% of Indian population has got health insurance cover so far
Medical Devices: Overview




                              Source: FICCI, Ernst & Young Study



    The medical devices and equipment market growing at 15
     percent per year
    Almost 65 per cent of the medical devices is imported
    US, Germany and Japan are meeting 85 % of the demand
    Most of the multinationals in medical technology has
     entered India to explore the booming market
Medical Devices: Demand Scenario




                     Medical Devices & Equipment Import: Category wise
Medical Devices: Opportunities

    A traditionally price sensitive market, shifting towards a health conscious,
     technology demanding population
    Tertiary care mostly driven by the private healthcare players who are
     always ready to invest on the best and expensive equipments for their
     patients




        Indian Government’s National health policy also aims to increase and upgrade health care facilities
        Government acknowledges need for foreign/ private involvement in medical technology
        The duties on medical equipments have been reduced over a period of time
        Most critical medical devices do not require duties
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Indian Healthcare Medical Devices Industry

  • 1. Indian Healthcare & Medical Devices Industry Challenges & Opportunities
  • 2. Current Status Source: FICCI, Ernst & Young Study Growth Drivers  Growing middle class  Rising income  Growing and aging population  Growing urbanization  Growing medical tourism  Healthcare Insurance Penetration
  • 3. Healthcare Demand Vs Supply HEALTHCARE SERVICES DEMAND IN INDIA HEALTHCARE SERVICES SUPPLY IN INDIA Tertiary Maximum concentration of Conditions requiring care from Urban Care corporate healthcare specialized clinics and facilities Semi-Urban Highly fragmented and Segment that require constant Secondary unorganized sector, focus medical attention, including short Care mainly on secondary care period of hospitalization Primary The basic healthcare facilities for Even Primary & Secondary Rural Care common & minor ailments, and care is at times elusive where prevention is most effective 90% patient needs primary and secondary care
  • 4. Healthcare Demand Vs Supply HEALTHCARE SERVICES DEMAND IN INDIA HEALTHCARE SERVICES SUPPLY IN INDIA Tertiary Conditions requiring care from Care specialized clinics and facilities Hospitals Nursing homes Segment that require constant Secondary medical attention, including short Care Private practitioners period of hospitalization District & Taluk Hospitals Primary The basic healthcare facilities for Government Community Health Clinics Funded Focus Care common & minor ailments, and where prevention is most effective Primary health clinics Opportunities in the bottom of the pyramid
  • 5. Opportunities: Infrastructure India Healthcare Infrastructure: Key Statistics *Statistics * India Healthcare Infrastructure: Key Bed Physicians Nurses Per ‘000 population Bed Physicians Nurses Per ‘000 population High Income Countries 7.4 1.8 7.5 High Income Countries 4.3 7.4 1.8 7.5 Middle Income Countries 1.8 1.9 Low Income Countries 1.5 1.5 1.6 Middle Income Countries 4.3 1.8 1.9 India 1.5 1.2 0.5 Low Income Countries 1.5 1.5 1.6 World Average 3.3 1.5 3.3 India 1.5 1.2 0.5 To meet 2012 demand requires investment of US$ 77.9- 88.8 billion**  India target’s to reach a bed to thousand-population ratio of 1.85 to 2 by 2012 World Average 3.3 1.5 3.3  * Healthcare in India :excess of 1 CII & McKinsey, Data as ofto reach the ratio of 1.85* Beds in The road ahead - million needed 2001 ** Opportunities in Healthcare “Destination India” –E&Y and FICCI, Data as of Jan 2007  To reach the target number of beds to population ration 1.55: 1000/ 2:1000 of US$ 77.9-88.8 billion** To meet 1012 demand requires investment To meet 2012 demand requires investment of US$ 77.9- 88.8 billion**  Need for private sector investment amounts to US$ 69.7 billion * Healthcare in India : The road ahead - CII & McKinsey, Data as of 2001 ** Opportunities in Healthcare “Destination India” –E&Y and FICCI, Data as of Jan 2007 To reach the target number of beds to population ration 1.55: 1000/ 2:1000
  • 6. Opportunities: Telemedicine From patient treated by lower To patient connected to a educated doctor multi specialty network Radiologist Pathologist Cardiologist Generalist Second Opinion Ophthalmologist Oncologist Health for the poor consists Healthcare available and merely of general physician affordable for all  80% of the medical facilities are concentrated in the urban area while 73% of the population resides in the rural area Public Private Partnership
  • 7. Opportunities: Medical Value Travel India’s Cost Advantage Procedure Cost (US$) US India Heart Surgery 100,000 4,400 Liver Transplant 2,50,000 30,000 Bon Marrow 3,00,000 40,000 Transplant Knee Surgery 48,000 4,500 Hip Replacement 55,000 4,500  Indian medical tourism market could touch USD 1.5 billion by 2012  Over 272,000 tourists traveled for medical treatment in 2007 contributing USD 656 million in 2007  Patents are expected to save 60% - 95% of the total treatment costs in India  Government has created special visas for medical tourism
  • 8. Opportunities: Health Insurance Source: FICCI, Ernst & Young Study  Health insurance projected to grow to US$ 3.8 billion in 2012  Merely 10% of Indian population has got health insurance cover so far
  • 9. Medical Devices: Overview Source: FICCI, Ernst & Young Study  The medical devices and equipment market growing at 15 percent per year  Almost 65 per cent of the medical devices is imported  US, Germany and Japan are meeting 85 % of the demand  Most of the multinationals in medical technology has entered India to explore the booming market
  • 10. Medical Devices: Demand Scenario Medical Devices & Equipment Import: Category wise
  • 11. Medical Devices: Opportunities  A traditionally price sensitive market, shifting towards a health conscious, technology demanding population  Tertiary care mostly driven by the private healthcare players who are always ready to invest on the best and expensive equipments for their patients  Indian Government’s National health policy also aims to increase and upgrade health care facilities  Government acknowledges need for foreign/ private involvement in medical technology  The duties on medical equipments have been reduced over a period of time  Most critical medical devices do not require duties