1. UBER Draft
Uber Technologies is basically America bases transportation Network Company. They started
from San Francisco as UberCab. Travis and Garrett founded Uber in 2009. They released the
application in June 2009 and expanded their business internationally in 2014. Although Uber is
famous and making profits but meanwhile they are experiencing difficulties in form of legal
issues.
After getting started in 2009 from San Francisco they start expanding their business in other cities
from 2011. So they introduced the system in New York City, Washington DC and Philadelphia.
Company was started initiallyby getting funded. In 2014 they got funding of $1.2 billion and after
that Uber was publicized with $18.2 Billionvaluation. Uber launched furnishes in four major cities
of China. In 2014 they also launched their services in India. According to Wall Street Journal Uber
used “For-Pay ride share” Scheme. Later on Company launched black car service in Warsaw.
Lately in December 2014 Uber got funding from Chinese search Engine “Baidu” and deal for
connection with Baidu Maps. After getting expansion in China and India they started their
services inNairobi and Kenya on January 21, 2015. At the launch day in Kenya they got $1.6 Billion
in form of convertible debt.
As Uber got international and started business all over the world they involved in many kind of
disputes with governments and taxi companies in some regions. Government in Berlin banned
Uber but they keep their services running in other German cities. A large protest was held by taxi
drivers from London, Berlin, Paris and Madrid on June 11, 2014. They are facing opposition at
large scale from all over the world. On mid-2015 protests held at large scale in Germany, India,
2. Spain, Colombia, France, Italy, Denmark, China and England, among other nations with
documented incidents happened to passengers. Many local managers of Uber were arrested in
different countries. But after all these types of oppositions the governments failed to stop Uber
as its major operations done by using internet virtually. They are facing law suits from different
organizations. Documents were leaked in which Uber was found guilty of using its employees for
using unfair means to keep the competitors at low profit. They apologized for this later.
Pricing and payment systemof Uber is like metered taxi service. They charge on base of speed or
time consumed. All payments made by using credit card and it is billed after completion of
journey. Cash payment to driver was a pilot project in India which lead to failure so they
collaborated with Airtel and allowed user to use their mobile wallet to pay for ride. According to
Uber their prices are premium because they provide secure, Reliable and Punctual ride at door
steps of users. They also introduced Surge pricing which use an automated algorithm to increase
prices according to demand and supply. When demand is high like events and special occasions
the prices got higher for ride. Company wanted to get patent for Surge pricing in 2013 but failed
due to obviousness.
Uber has also review system for users. The person who used to get a ride using Uber is able to
give a review about travel. It helps to make the systemreliable for first timers as they can see the
reviews of other people about Uber.
There are some special requirements for Uber drivers as they need to be Healthy, having
appropriate age and license. They also need to have smart phone called device and a vehicle for
sure.