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Artistic Research, 
Critical Design & Social Innovation 
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Frank Kresin 
Research Director 
@kresin / frank@waag.org
Technology 
• For self expression 
and communication 
• Linking people, 
groups, communities 
• Sharing thoughts, 
blueprints, algorithms 
• Reflecting & 
understanding 
And discovering it’s 
underlying meaning.
Waag Labs 
Wet Lab 
Open Design Lab 
Creative Care Lab 
Future Internet Lab 
Creative Learning Lab 
Urban Reality Lab
Results
ECOSYSTEM
Knowledge institutes 
Developer hubs 
Accelerators 
Innovation labs
Enabler1-EU projects, network, real-time experiments, access to novel technologies, 
ENOLL living labs 
Enabler2-Amsterdam Economic Board: PPP’s, business community, experiences from pilots
Ecosytem Evangelists 
Ivonne Jansen-Dings, 
Waag Society 
(hackathons) 
Arjen Hof- Civity 
(open data) 
CTO Office Amsterdam 
Ger Baron CTO 
Willem 
Koeman 
(PPP’s) 
Katalin Gallyas 
Policy, frameworks, 
Funds
Development Community
Partners
Ecosystem actors 
• Peers 
Forum Virium, FutureEverything, FING, Ars Electronica, 
I2Cat, .. 
• Cities 
Amsterdam, Helsinki, Manchester, Barcelona, Rome, 
Lisbon, Athens, … 
• Companies 
Cisco, CMG, IBM, Glimworm, .. 
• Knowledge Institutes 
Aalto, MIT, Esade Business School, Dundee, .. 
• Funding 
H2020, Creative Europe, Erasmus+, FI-PPP, AAL
Ecosystem Amsterdam I 
Culture 
• Netherlands, Amsterdam especially, 
is full of networkers, wanting to 
collaborate for mutual benefit 
• Players are to-the-point, direct, 
mostly non-political 
• Short lines between different kinds of 
stakeholders 
• Sometimes: looking for too short-term 
effect 
• So: need to find the rights partners 
that want to innovate with you 
Policy 
• Feedback loops from civil society  
companies do exist. 
• Amsterdam invites people in and 
helps to organise 
• Keen eye for bottom-up 
development, and connecting to 
bottum-up developers 
• Policy mindset is favorable to novelty 
and innovation. 
• A lot is learned from international 
cooperation
Ecosystem Amsterdam II 
Support 
• There is a very active layer of 
support structures available: 
• Non-governmental institutions 
• Foundations 
• Funding agencies 
• Accelerators 
• Knowledge institute 
• Civil society groups 
• The culture is informal, which makes 
professionals easy to access 
• The internet, business  financial 
support structures are well developed 
Markets 
• Amsterdam is the Netherlands most 
important  vibrant creative design 
hub 
• Lots of startups, student, talent 
• Lots of business clubs, networking 
agencies 
• Openness to disruptive innovation 
(Uber, AirBNB) 
• However: thers is not a Silicon Valley 
startup culture (yet)
Ecosystem Amsterdam III 
Human Capital 
• A large number of talented individuals 
is available 
• Many (Eastern Europeans, Chinese  
Indians) come to study in NL 
• Short ties to educational  research 
institutions 
• Actors are generally good at 
networking 
• Entrepreneurship starting to become 
bigger 
Finance 
• Top-sector Creative Industries 
• Government invests in accelerators 
• Crowdfunding becomes available 
• Funding for collaborations between 
universities and companies 
• Tax reduction in innovation 
• Tax reduction for start-up companies 
• European funding for start-ups and 
large integrated projects
Smart Citizen Kit
Fabschool
Learnings 
• True innovation takes a leap of faith: 
chose your partners and sponsors wisely 
• Ecosystems need to be nurtured: 
you have to give before you take 
• Ecosystems are about people, 
therefore about trust 
• It can take considerable time to get to know it 
and for them to know you 
• There are always more ways to get there
VALUE
What design can do for government 
• Retain a focus on the user / citizen 
• Give a structure for being creative about 
problem-solving 
• Test iterations of possible solutions in 
order to learn more about the problem 
• Identify new, more relevant ideas and 
services and steward them through delivery 
• Engage users (citizens and employees) in 
the design of change. 
Design Council, UK: Restarting Britain
Waag Values
Creative Research
Value we bring 
• Neutral, non-profit space to gather and 
think outside of the box 
• Human centered co-creation practice 
• Communities of users and civil society 
• Design Thinking practices 
• Bringing art  culture in the process 
• Extensive network / ecosystem 
• Hands-on technology knowledge 
• International scouting of new ideas
Developing Service  Business
Fablab Amsterdam
Activities  Services 
• Linking arts, science, technology  society 
• Human centered development 
• Facilitating innovation processes 
• Consultancy, workshops  brainstorms 
• Visualizations, demonstrators  prototypes 
• Incubating products 
• Organizing events  
competitions 
• Academy programme
Cost structure 
www.businessmodelgeneration.com 
Revenue streams 
Key 
activities 
Key resources 
Key 
partners 
Value 
proposition 
Costumer 
relationships 
Costumer 
segments 
Channels 
Artistic 
Research 
Government 
Critical 
Design 
Companies 
(small/large) 
Creative 
Industries 
Fund 
Research 
Funding 
Social 
Innovation 
Assignments 
Human 
Talent 
Resources 
Assignments 
Funding 
Agencies
Delivering to the Real World
Fairphone
Design Rules for Smarter Cities 
• Your citizens know more than you. 
• Prototype early and fast, engage the stakeholders, iterate quickly and be 
prepared to start all over. 
• Embrace self-organisation and civic initiative, but help to make the results 
sustainable and scalable. 
• Know what you are talking about in the face of technology. Never rely on 
consultants that will sell you more consultancy, not solutions. 
• Have binding decisions made at the lowest level possible and actively preach 
self-governance. 
• Favour loosely coupled, smaller systems over monoliths and mastodons, and 
use peer-defined standards to glue together the parts. Small systems tend to fail 
sometimes; large systems fail for sure. 
• To raise and deserve trust, build systems based on data reciprocity and 
transparency. 
• Reuse existing parts and design your additions for reuse, adding to the public 
domain and thereby strengthening its capacity to act and learn. 
 
http://waag.org/nl/blog/design-rules-smarter-cities
Sint Antoniesbreestraat 69 
1011 HB Amsterdam 
waag.org 
Frank Kresin 
frank@waag.org 
@kresin

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Frank Kresin - Waag Society

  • 1. Artistic Research, Critical Design & Social Innovation The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Frank Kresin Research Director @kresin / frank@waag.org
  • 2. Technology • For self expression and communication • Linking people, groups, communities • Sharing thoughts, blueprints, algorithms • Reflecting & understanding And discovering it’s underlying meaning.
  • 3. Waag Labs Wet Lab Open Design Lab Creative Care Lab Future Internet Lab Creative Learning Lab Urban Reality Lab
  • 6. Knowledge institutes Developer hubs Accelerators Innovation labs
  • 7. Enabler1-EU projects, network, real-time experiments, access to novel technologies, ENOLL living labs Enabler2-Amsterdam Economic Board: PPP’s, business community, experiences from pilots
  • 8. Ecosytem Evangelists Ivonne Jansen-Dings, Waag Society (hackathons) Arjen Hof- Civity (open data) CTO Office Amsterdam Ger Baron CTO Willem Koeman (PPP’s) Katalin Gallyas Policy, frameworks, Funds
  • 11. Ecosystem actors • Peers Forum Virium, FutureEverything, FING, Ars Electronica, I2Cat, .. • Cities Amsterdam, Helsinki, Manchester, Barcelona, Rome, Lisbon, Athens, … • Companies Cisco, CMG, IBM, Glimworm, .. • Knowledge Institutes Aalto, MIT, Esade Business School, Dundee, .. • Funding H2020, Creative Europe, Erasmus+, FI-PPP, AAL
  • 12. Ecosystem Amsterdam I Culture • Netherlands, Amsterdam especially, is full of networkers, wanting to collaborate for mutual benefit • Players are to-the-point, direct, mostly non-political • Short lines between different kinds of stakeholders • Sometimes: looking for too short-term effect • So: need to find the rights partners that want to innovate with you Policy • Feedback loops from civil society companies do exist. • Amsterdam invites people in and helps to organise • Keen eye for bottom-up development, and connecting to bottum-up developers • Policy mindset is favorable to novelty and innovation. • A lot is learned from international cooperation
  • 13. Ecosystem Amsterdam II Support • There is a very active layer of support structures available: • Non-governmental institutions • Foundations • Funding agencies • Accelerators • Knowledge institute • Civil society groups • The culture is informal, which makes professionals easy to access • The internet, business financial support structures are well developed Markets • Amsterdam is the Netherlands most important vibrant creative design hub • Lots of startups, student, talent • Lots of business clubs, networking agencies • Openness to disruptive innovation (Uber, AirBNB) • However: thers is not a Silicon Valley startup culture (yet)
  • 14. Ecosystem Amsterdam III Human Capital • A large number of talented individuals is available • Many (Eastern Europeans, Chinese Indians) come to study in NL • Short ties to educational research institutions • Actors are generally good at networking • Entrepreneurship starting to become bigger Finance • Top-sector Creative Industries • Government invests in accelerators • Crowdfunding becomes available • Funding for collaborations between universities and companies • Tax reduction in innovation • Tax reduction for start-up companies • European funding for start-ups and large integrated projects
  • 17. Learnings • True innovation takes a leap of faith: chose your partners and sponsors wisely • Ecosystems need to be nurtured: you have to give before you take • Ecosystems are about people, therefore about trust • It can take considerable time to get to know it and for them to know you • There are always more ways to get there
  • 18. VALUE
  • 19. What design can do for government • Retain a focus on the user / citizen • Give a structure for being creative about problem-solving • Test iterations of possible solutions in order to learn more about the problem • Identify new, more relevant ideas and services and steward them through delivery • Engage users (citizens and employees) in the design of change. Design Council, UK: Restarting Britain
  • 20.
  • 23. Value we bring • Neutral, non-profit space to gather and think outside of the box • Human centered co-creation practice • Communities of users and civil society • Design Thinking practices • Bringing art culture in the process • Extensive network / ecosystem • Hands-on technology knowledge • International scouting of new ideas
  • 24. Developing Service Business
  • 26. Activities Services • Linking arts, science, technology society • Human centered development • Facilitating innovation processes • Consultancy, workshops brainstorms • Visualizations, demonstrators prototypes • Incubating products • Organizing events competitions • Academy programme
  • 27. Cost structure www.businessmodelgeneration.com Revenue streams Key activities Key resources Key partners Value proposition Costumer relationships Costumer segments Channels Artistic Research Government Critical Design Companies (small/large) Creative Industries Fund Research Funding Social Innovation Assignments Human Talent Resources Assignments Funding Agencies
  • 28. Delivering to the Real World
  • 30. Design Rules for Smarter Cities • Your citizens know more than you. • Prototype early and fast, engage the stakeholders, iterate quickly and be prepared to start all over. • Embrace self-organisation and civic initiative, but help to make the results sustainable and scalable. • Know what you are talking about in the face of technology. Never rely on consultants that will sell you more consultancy, not solutions. • Have binding decisions made at the lowest level possible and actively preach self-governance. • Favour loosely coupled, smaller systems over monoliths and mastodons, and use peer-defined standards to glue together the parts. Small systems tend to fail sometimes; large systems fail for sure. • To raise and deserve trust, build systems based on data reciprocity and transparency. • Reuse existing parts and design your additions for reuse, adding to the public domain and thereby strengthening its capacity to act and learn. http://waag.org/nl/blog/design-rules-smarter-cities
  • 31. Sint Antoniesbreestraat 69 1011 HB Amsterdam waag.org Frank Kresin frank@waag.org @kresin