2. Bridging the Gap
Start with accessible early adapters:
take advantage of local positioning (friends and family)
Find a niche market to launch international activity
Expand gradually and by leverage
Select the correct way to create local partnerships:
reps, licensees, local office, etc.
Create and manage IP to block
competition
3. Research & Development in AqWise
Field pilot Large field pilot
Lab tests
Alpha site
Patents Process simulation
full scale demo