Chinese and Indian users continued to show high rates of mobile app adoption in 2015. Games made up over half of all app installs globally, while m-commerce and travel apps experienced significant growth. Indonesia remained the most expensive market for iOS developers, with iOS app installation costs being 3-4 times higher than Android. Countries in Asia, particularly China, India, and Indonesia, drove overall growth in m-commerce app installs and spending.

1. THE STATE OF
APP DOWNLOADS &
MONETIZATION GLOBAL - 2015
Insights
CHINESE AND INDIAN USERS CONTINUED TO SHOW THEIR LOVE FOR
MOBILE APPS
Top app destinations
m-COMMERCE AND TRAVEL APPS DROVE GROWTH IN 2015
INDONESIA CONTINUED TO REMAIN
AN EXPENSIVE iOS MARKET FOR
DEVELOPERS
CPI premium - iOS over Android
% share of installs by country
Games
56%
m-Commerce 20%
9%Travel
Entertainment 4%
Social &
Communication
6%
Games
Travel
ios premium = ios CPI - android CPI
x= cost of an android app install
COUNTRIES IN ASIA DROVE GROWTH
VIA m-COMMERCE APP INSTALLS
Share of m-Commerce app installs across top 10 app
destinations
South
Korea
USAChina IndiaIndonesia
3x 3x
0.6x
0.4x
0.05x
iOSPremium
57%
South
Korea
IndiaChina Indonesia
17%
41%
25%
Insights are based on InMobi's network data for 2015 www.inmobi.com/insights | Follow us on @InMobi | facebook.com/InMobi
+1718%
+26%
+400%
m-Commerce
Russia
5%
China
28%
5%
India
13%
USA
Philippines
9%
South Korea
3%
Indonesia
15%
Share of app categories Growth in app categories
m-Commerce share of installs
Share of app installs % change over 2014