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APAC Q4 2014 InMobi Network Research
1. insights@inmobi.com @InMobiwww.inmobi.com / /
67%Ad impressions on
InMobi network
in Asia Pacific are
on mobile apps.
Apple iPhone
Apple iPad
Samsung SM-N900T
Samsung GT-I9300
Samsung GT-N7100
ASIA PACIFIC MARKET OVERVIEW
Handset Share Of Impressions Manufacturer’s Share Of Impressions
79.1% 13.0%
Tablets and
Connected Devices
Smartphones
Mobile
App
33% 32% 6%
2%2%
4%
1% 19%
+0.4 - 1.4
Others
55.5% 33.5% 3.9%
iOS Nokia OSAndroid
-1.3 - 0.3
+ 0.8
7.9%
Feature
Phones
+1.0
25.6%
1.0%
7.2%
Top Countries by Region
Device Share Of Impressions
-0.3 -1.0 +1.4 +0.4 +0.4 +0.2 -0.0 +4.0
CHINA
18.9%
INDIA
24.7%
FASTEST
GROWTH #1
1.4%
1.1%
SOUTH KOREA
12.1%
OS Share Of ImpressionsOS Share Of Impressions
Q4 2014
Q4 2014 Since Q3 2014
Since Q3 2014
+ - Percentage point change since Q3 2014
+ - Percentage point change since Q3 2014Q4 2014 Q3 2014
Q4 2014 vs Q3 2014
33%
Ad impressions on
InMobi network
in Asia Pacific are
on mobile websites.
Mobile
Web