Programmatically Speaking with InMobi and Rubicon Project
InMobi Network Research APAC: Q1,2015
1. @InMobiwww.inmobi.com/insights /
2%
27%
Ad impressions on
InMobi network
in Asia Pacific are
on mobile websites.
73%
Ad impressions on
InMobi network
in Asia Pacific are
on mobile apps.
Apple iPhone
Apple iPad
Samsung SM-N900T
Samsung SM-G7102
Samsung GT-I9082
ASIA PACIFIC MARKET OVERVIEW
Handset Share Of Impressions Manufacturer’s Share Of Impressions
82.4% 12.7%
Tablets and
Connected Devices
Smartphones
Mobile
App Mobile
Web
33% 33% 4% 4%
2%
3%
19%
+3.2 -0.3
Others
60.1% 33.1% 2.7%
iOS Nokia OSAndroid
+4.6
-0.4
-1.2
4.9%
Feature
Phones
-3.0
25.1%
1.1%
7.4%
Top Countries by Region
Device Share Of Impressions
-0.4 +1.1 -2.2 -0.2 +0.2 -0.0 +1.3 +0.1
CHINA
19.3%
JAPAN
5.6%
INDIA
22.0%
INDONESIA
20.5%
FASTEST
GROWTH #1
1.3%
1.2%
SOUTH KOREA
11.2%
OS Share Of ImpressionsOS Share Of ImpressionsOS Share Of Impressions
Q1 2015
+ - Percentage point change since Q4 2014
Q1 2015 Since Q4 2014
Since Q4 2014
Q1 2015 Q4 2014
+ - Percentage point change since Q4 2014
Q1 2015