1. Tony Keaveny
Your mobile is your mouse…
The world is your web
© 2007 SnapNow All Rights Reserved October 3, 2008 Private & Confidential

2. Company summary
• Company Background
– Founded in 2001 by engineers from NASA
– Launched in Japan in 2005
– Offices: Los Angeles (HQ), New York, Tokyo, London, China
• Issued US Patent No. 7,016,532
– Covers our entire mobile visual search process
© 2007 SnapNow All Rights Reserved Private & Confidential
Tony Keaveny 07793 257950 tkeaveny@snapnow-inc.com

3. What is SnapNow?
• the next generation of “on-the-go” interactivity
• SnapNow allows consumers to get instant, extra & valuable
content on their mobile, directly from publishers… without
the need to add or amend your publications (you don’t need
QR codes!!!).
• A consumer just needs to SnapNow to SnapUp the latest
information, prices and places to buy.
© 2007 SnapNow All Rights Reserved Private & Confidential
Tony Keaveny 07793 257950 tkeaveny@snapnow-inc.com

4. © 2007 SnapNow All Rights Reserved Private & Confidential
Tony Keaveny 07793 257950 tkeaveny@snapnow-inc.com

5. Benefits for Publishers
• Amplify a publication.
• Create an immediate response mechanism.
• Improve ROI for advertisers.
• Drive new traffic to clients existing online / mobile presence.
• More creative opportunities to interact with the consumer.
• Link online / offline strategies.
No change to publication needed.
© 2007 SnapNow All Rights Reserved Private & Confidential
Tony Keaveny 07793 257950 tkeaveny@snapnow-inc.com

6. Easy process..publications could be live within hours
Standard sales
process
Publisher sends
electronic order to
image goes live
SnapNow & PDF
SnapNow research team
finds best web / mobile
SnapNow team
content and insert links - uploads and
QA match testing encodes image
completed to system
© 2007 SnapNow All Rights Reserved Private & Confidential
Tony Keaveny 07793 257950 tkeaveny@snapnow-inc.com

7. How does it work?
Consumer snaps
Phone
on advert or
browser links
editorial
to content
Mobile content
MMS to 88900 Server identifies
or object and returns
Email to pic@snapnow.co.uk corresponding
or URL
Download our Snap-App
Image sent
to server
© 2007 SnapNow All Rights Reserved Private & Confidential
Tony Keaveny 07793 257950 tkeaveny@snapnow-inc.com

8. Kerrang!
© 2007 SnapNow All Rights Reserved Private & Confidential
Tony Keaveny 07793 257950 tkeaveny@snapnow-inc.com

9. What does the consumer see?
Example - Play.com in Kerrang August 08
User snaps a picture of the SMS response Mobile web
advert with a mobile and
sends to 88900 or
pic@SnapNow.co.uk
New Text Arrived…
SnapNow + Kerrang!
bring price shopping to
your mobile. For great
savings and reviews click
this link http://
r.snapnow.com/rsp?
id=2TtK
© 2007 SnapNow All Rights Reserved Private & Confidential
Tony Keaveny 07793 257950 tkeaveny@snapnow-inc.com

10. Standard mobile response?
Standard set of response links based around shopping
comparison & product info
(1) Advertisers Web / mobile site – link to the
advertisers website -where available
(2) Price comparison (for non-retailers) linked to
SnapNow partner or replaced with a store
located for a retail advertiser where available
(3) Buy Now / mobile purchase (for non-
retailers) linked to SnapNow partner like Amazon
as one of the best mobile buy options
(4) Product reviews – where available from
client or via SnapNow partner links.
(5) Spare Link Slot- optional use for
competitions, downloads other consumer
engagement ideas
© 2007 SnapNow All Rights Reserved Private & Confidential
Tony Keaveny 07793 257950 tkeaveny@snapnow-inc.com

11. Video and TV
commercials
SnapNow can download every
frame of video or TV, allowing the
users to Snap on the video and for
it to match the frame and link it to
associated mobile / online content.
© 2007 SnapNow All Rights Reserved Private & Confidential
Tony Keaveny 07793 257 950 tkeaveny@snapnow-inc.com

12. Manchester United
© 2007 SnapNow All Rights Reserved Private & Confidential
Tony Keaveny 07793 257950 tkeaveny@snapnow-inc.com

13. Super Super
© 2007 SnapNow All Rights Reserved Private & Confidential
Tony Keaveny 07793 257950 tkeaveny@snapnow-inc.com

14. Coty
© 2007 SnapNow All Rights Reserved Private & Confidential
Tony Keaveny 07793 257950 tkeaveny@snapnow-inc.com

15. • Bauer is now the largest consumer
magazine publishing company in the
UK.
• Women’s Weeklies, Women’s
Interest, Women’s Lifestyle, TV
Listings, Puzzles, Men’s Lifestyle,
Music & Film and Specialist
magazine markets.
• Media's portfolio of over 80 influential
media brands connect over nineteen
million UK adults.
• Brands include heat, Closer,
GRAZIA, Magic 105.4, Kiss, Q,
KERRANG!, PARKERS, MATCH,
MCN and FHM.
© 2007 SnapNow All Rights Reserved Private & Confidential
Tony Keaveny 07793 257 950 tkeaveny@snapnow-inc.com

16. Creating consumer awareness
• Competitions linked to particular campaigns – “Snap and you could win”
• Treasure hunts – linked ads via Publications
• Teasers – “what lies behind the ad?”
• Incentives – vouchers, discounts, wallpapers, ring tones, music or video
downloads
• Spot messages on media
© 2007 SnapNow All Rights Reserved Private & Confidential
Tony Keaveny 07793 257950 tkeaveny@snapnow-inc.com

17. Contact Tony Keaveny
t: +44(0)207 636 6575
m: +44(0)7793 257 950
e: tkeaveny@snapnow-inc.com
Your mobile is your mouse…
The world is your web
81 Gower Street London WC1E 6HJ | 0207 636 6575 | www.SnapNow.com
© 2007 SnapNow All Rights Reserved Private & Confidential
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