In this 25 minute HNW marketing webinar you will learn: What current trends are driving HNW planning How successful HNW Marketing retooling can bring new opportunities Why Content Marketing is the #1 strategy in the search for top HNW advisors When your existing book of business is your best HNW lead source InKnowVision strives to bring you the most current marketing strategies to stay on top of your HNW prospect and client opportunities. We hope you will join us for this informative live HNW marketing webinar.

1. InKnowVision’s Monthly
HNW Webinar Series
Marketing Webinar
©2013. InKnowVision LLC. All rights reserved. www.inknowvision.com

2. Helping you successfully engage the HNW
Decade of Opportunity
Get on the train or you’ll miss it
@InKnowVision
(630) 596-5090 www.InKnowVision.com All Content Copyright © 2013 InKnowVision, LLC
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3. • What current trends are driving HNW
planning
• How successful HNW Marketing
retooling can bring new opportunities
• Why Content Marketing is the #1
strategy in the search for top HNW
advisors
• When your existing book of business is
your best HNW lead source

7. THE MULTI-GENERATIONAL GRANGER COMPANY
PHOTOS © DAVE TRUMPIE

35. • Few takers for the $5.12 Million Gift Tax Exemption
• Many clients closed the door on the so-called “window of
opportunity”

39. 1. Write articles that 2. Craft a compelling pitch
humans would want and target it to the right
to read. publication.
3. Distribute your
published article and
encourage readers to
share it via social media.

42. 1.LinkedIn Profile
2.LinkedIn Company Page
3.Website
4.Slideshare Account
5.YouTube Channel
6.Mobile Profile
7.Blog
8.Newsletter

43. http://joepulizzi.com
Joe Pulizzi, a leading author, speaker, and
strategist of content marketing, and founder of
the Content Marketing Institute and
SocialTract.

44. 1. 90% of prospects find custom content
useful
2. 78% of people believe that
organizations providing custom content are
interested in building good relationships
with them

45. 3. 73% of people prefer to get information
about an organization in a collection of articles
rather than in a traditional advertisement
4. 61% of people feel better about a
company that delivers custom content and
are more likely to buy from that company

46. • Hobbies • Books
• Cars they drive • Religious
• Vacations they take beliefs
• Colleges they attended • Golf clubs
• Where they live • Tennis Clubs
• Macs or PCs • Art Interests
• Favorite restaurants • Where they
• Movies shop
• Much More

47. • What current trends are driving HNW
planning
• Retool to bring new HNW opportunities
• Develop a Content Marketing strategy
• Use your existing book of business as a HNW
lead source

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@InKnowVision
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InKnowVision
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