Ecosystem of Innovation Bosch

1. Bosch: corporate presentation
1 C/CCB | 3/13/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution,
as well as in the event of applications for industrial property rights.

2. Bosch: four business sectors
2013 key figures*
 One of the world’s largest suppliers of
automotive technology
Industrial
Technology
Energy and
Building
Technology
Bosch Group  46,1 billion euros in sales
 281,000 associates
Automotive
Technology
 Leading in drive and control technology,
packaging, and process technology
 Leading manufacturer of security
technology and global market leader for
residential heating systems
Consumer
Goods
 Leading supplier of power tools
and accessories
 Leading supplier of household appliances
66 %
share
of sales
34 %
share
of sales
*NB – Slide 147: Bosch no longer includes fifty-fifty joint ventures in its accounting (mainly concerns BSH Bosch und Siemens Hausgeräte
GmbH and ZF Lenksysteme GmbH). Current figures for sales, result, and headcount are comparable with 2012 figures to a limited extent only.
C/CCB | April 29, 2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
C/CCB | 3/13/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution,
as well as in the event of applications for industrial property rights.
2

3. 3
Bosch: success factor 1
Independence and financial strength
 This structure, which is specified in the corporate constitution, ensures the Bosch Group's
entrepreneurial independence.
 In 2013 the equity ratio was around 50%.
 Investment in fixed assets came solely from cash flow, which totaled around
4 billion euros in 2013. Liquidity was around 3.8 billion euros at the end of 2013.
Bosch is not a publicly listed company. Ninety-two percent of the company shares are held by
Robert Bosch Stiftung, a charitable foundation. The remaining shares are split between the Bosch
family (7 percent) and Robert Bosch GmbH (1 percent). The majority of the voting rights are held by
Robert Bosch Industrietreuhand KG, which carries out entrepreneurial ownership functions.
Department | 3/13/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
 | Overview of constitution, management, board of management

4. 4
Bosch: introducing a global company
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distribution, as well as in the event of applications for industrial property rights.
Automotive Technology
business sector

5. 5
Automotive Technology business sector
1995
ESP® electronic
stability
program
80% fewer
skidding
accidents if
all cars had
ESP®
Bosch milestones in automotive technology (I)
…became and become global standards
Diesel injection
for motor
vehicles
spawned a
revolution.
First added to
passenger cars
in 1936.
Electronic
gasoline
injection
made engines
cleaner.
Paved the way
for lambda
closed-loop
catalytic
converters
starting in 1976.
Complete elec-
trical systems
made cars
driver-friendly.
Electric starter
was integrated
in 1914.
High-voltage
magneto, spark
plug
made engines
reliable.
1902 1913 1927 1967 1978
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distribution, as well as in the event of applications for industrial property rights.
ABS antilock
braking
system
keeps vehicles
under control
during braking.

6. 6
Automotive Technology business sector
Start-stop
system
8% less fuel
consumption,
8% less CO2
in urban driving
Predictive
emergency
braking
system
helps to prevent
serious rear-
end collisions.
Common-rail
high-pressure
diesel direct
injection
30% less fuel
consumption,
25% less CO2,
50% more
torque1
1997 2000 2007 2009 2010 2012
1Compared with gasoline engine fitted with conventional port fuel injection
Motorcycle
stability control
MSC
Safe braking and
acceleration on
straight stretches
of road and in
curves.
Gasoline direct
injection
DI-Motronic
By injecting the
fuel directly into
the combustion
chamber, the
DI-Motronic
substantially
reduces gasoline
consumption
Hybrid drive
Roughly 25% less
fuel consumption
and CO2.
Offered in
conjunction with
diesel engine
since 2011.
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distribution, as well as in the event of applications for industrial property rights.
Bosch milestones in automotive technology (II)
…become global standards

7. 7
Bosch: success factor 3
Quality and reliability
 And that still holds true today.
"It has always been an unbearable thought to me that someone could inspect
one of my products and find it inferior in any way. For that reason, I have
constantly tried to deliver only products which withstand the closest scrutiny –
products which prove themselves superior in every respect.“
Robert Bosch, 1861–1942
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distribution, as well as in the event of applications for industrial property rights.
 | Information on “armature in a circle” symbol and development of symbol / logotype

8. 8
Bosch: success factor 2 | 2
Research and development: networked intelligence
 42 7003
researchers and developers,
93 locations – one world.
1R&D locations with >50 associates 2Associates in the region as of 01/2014 3Total as of 01/ 2014
Europe
58 locations1
24 800 associates2
Asia Pacific
24 locations1
15 400 associates2
Americas
11 locations1
2 500 associates2
 | Back to start
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distribution, as well as in the event of applications for industrial property rights.
1, 2, 3 Stand 01/ 2014
 | Next

9. 9
Bosch: a global network
Four business sectors
Automotive
Technology
Industrial
Technology
Energy and
Building
Technology
Consumer
Goods
Department | 3/13/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.

10. Internal | CR/RTC-RU | 1/28/2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
Bosch: a global network
Projects we are looking for
Materials
Functional materials
Structural materials
Technologies
Coatings; Joining;
cutting …
Sensors
Physical parameters (distance,
pressure, temperature… )
Gas and liquids / concentrations
3D-Environment (computer vision etc.)
Energy storage and conversation
Batteries, Supercaps,
Fuel Cell,
Power electronics,
Actuators
Automation; Robotics; Efficiency; Performance, Cost …
Modeling;designmethodsand
algorithms
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distribution, as well as in the event of applications for industrial property rights.
10

11. Internal | CR/RTC-RU | 1/28/2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
How to present to Bosch – Project Proposals
Project Name
 Innovation-hypothesis / Benefit for RB
 State of the art and problem (why should we cooperate?)
 Idea and solution description (physical and/or technical principle/effect)
 Marketing, Story (Where are the chances?)
 Market expectations now and in 2020, 2025…
 Measurable Project-Targets
 Milestones
 KPI – Key performance indicator (use numbers not adjectives)
 Compare to competitors
 Main Focuses in 2015
 Prototype
 Certificate
 Series production
 History and background information
 Partners
 IP – Status
 Business model
 Grade of industrialization
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distribution, as well as in the event of applications for industrial property rights.
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12. CR/RTC-RU | 3/13/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
Cooperation with Bosch
Forms of co-operations
 NDA (non disclosure agreement)
 MoU to share information; participate on events, etc.
 Support during application phase for public funded projects
 Service contract for research/measurement/sample delivery
 Joint development agreement
 Purchase of IP
 Delivery contract
12

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distribution, as well as in the event of applications for industrial property rights.
1313
Спасибо за внимание! Тони Плешингер
Тел. +7 812 313 93 26
Мобил +7 981 715 51 57
tony.pleschinger@ru.bosch.com