Play ssǝɔoɹd ǝɥʇ ǝƃuǝllɐɥɔ &
WE NEED to

Play & ssǝɔoɹd ǝɥʇ ǝƃuǝllɐɥɔ
Everything is a remix: CREATIVITY & INNOVATION

What is Innovation? It’s about
looking at your customers & seeing things from their viewpoint. Not your own. Innovation is a business affair. It is about creating value by challenging the culture and ”how we do things around here”.

What is Creativity? Creativity implies
creating new stuff by combining two or more existing ideas.

CREATIVITY Creativity is a generic
term. It is abstract and has no reference to quality in regards Telling someone that we are going to have a creative to a specific situation or task process implies nothing more than: ”We are going to spend some time coming up with something new” Creativity is not a goal in But, it should be: itself, it´s the character of an activity; it implies nothing ”We are going to come up with some shit that more than an exploration really works.” with the intention of creating something new with some kind of value. Creativity is not a talent. Creativity is a drive IMAGE BY MISTERBISSON ON FLICKR.COM

Being UNIQUE has no value
in itself, unless it gives the customer something of value.

IMAGE BY SYNTECHIC FUTURE ON
FLICKR.COMxt two proble ms: since all companys benchmark each other it is all about the hammer and if you think your only tool is a hammer, every problem starts looking like a nail

Play Creativity & Innovation &
”Please clap, and create the sound of thunder... ”...the interesting thing here though is that I asked a group of kids exactly the same question. Not one of you got of your seat to think, right, how can I clap - maybe I can use other parts of my body to create extra a single one of you thought about clapping in a slightly different way sounds. Not other than sitting in your seats there and using two hands”. -Evelyn Glennie

Why didn't I think of
that? We hear this all too often. For innovation to happen, for ideas to come to life, there Hello I thought of that needs to be a dramatic shift in our mind set. years ago, we just So, why is it so hard?? didn't have the money/ the timing wasn't right!

If you do not manage
culture - the culture manages you... ent! iffer Don't let your environment Our mental maps narrows us!! to be d define your strategy... hard It´s Create a strategy that defines your environment!

We Need to Re-Think how
we run our companies & organisations.

copy transform combine Innovation &
Creativity 1% Idea > 99% Execution. It is about ACTION. Creating what you can not see. It is about CONNECTION. Connecting people and ideas It is about DEVIATION. Forging new combinations.

8 Lessons about innovation worth
sharing.

1 Innovation starts at the
top. Leaders need to create the vision and live the values.

Just a warning...

2 R&D? Innovation can happen
anywhere. anyone can do it, but not everyone is good at it.

3 Innovation is a Team
Sport Operating inside silo’s is deadly. Collaborate.

4 Innovation is never easy.
But it is always possible. Step by step. Project by Project Small ideas need room and time to grow We need to see that we make progress

5 Listen to ideas Innovation
Reward Bravery relies on trust. Embrace Risk Learn from Failure

We need a better recording
device. Today we are getting better and better at masuring what´s easy to measure - not what´s important. What you measure gets done, so what do you measure? We need to understand what really creates value and then IMAGE BY: MATT BLAZE ON FLICKR.COM measure it evidence based.

6 Just because it works
for Google does not mean it will work for you. Create an innovation culture that fits.

7 The Customer is not
always right, but they do sit at the heart of all innovation.

8 Finally: Speed is Mission
Critical Fail Early Fail Fast Fail inexpensively

In the next 30 days,
you can change the world by doing just 3 things.

Copy Transform Combine

Play & ʇuıodʍǝıʌ s,ǝs‫ן‬ǝ ǝuoǝɯos
ɯoɹɟ p‫ן‬ɹoʍ ǝɥʇ ʍǝıʌ ʎ‫ן‬dɯıs Thanks to: Ben Rennie http://www.sixpointtwo.net/ Helge Tenno http://www.180360720.no/ Kirby Fergusson http://www.everythingisaremix.info/