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The CUP MPs dress code - Sara Gonzàlez - Diari ARA
communication, strategy & leadership architects The Catalan Parliament CUP MPs dress code Sara Gonzàlez -‐ Diari ARA You think theres a minimum of clothing when the deputies should be aware of? Politics dresses the same customs and codes from centuries ago in order to differentiate and visualize concepts like "Influence, Right and Power". The Politics dress code has been converging toward the same canons. No matter the ideology. Political men dressed almost alike. Women politicians have a catalog and a broader view. Attributing an ethics "good" in a concrete dressing mode and negative connotations to "other dressings" is antithetical and old style. Placing the key debate on the dignity or indignity depending on how you dress is #oldpolitics. In the future are we gonna deny the dignity of an Arab Catalan MP hijabed or a naked MP of the Catalan Naturist Party? Its crazy. We must not forget that we are referring to elected Officials. Members must have the freedom and are free to dress the way they wish or they fit: with or without tie; with or without jacket; with the latest creation of a famous celebrity designer or with a shirt Monica Oltra style (logos or social issues claims). Should we be afraid to change Politics? Absolutely not. Marcus Aurelius asked "what can occur without change?". To oxygenate Politics is to update it; make it more human; less elitist and closer to the People. Its just that goal of the CUP: to change Politics at all; Breaking old molds and old ways. This attitude has to be welcome. There should be neither a minimum nor a maximum dress code patters, having all the possible respect towards to all personal & political decisions of the MPs. #newCommunication #newLeadership #newPolitics 1 www.ingenia-‐pro.com @ingenia_pro
communication, strategy & leadership architects What do you think that CUP Members of Parliament keep the dress you have on the street? It is their best iconic flag, their ultimate message. "We support other values, other ideas, we propose an alternative of 180 degrees and we defend it also, with the way they dress, opposite of the establishment." It is an act of consistency: they want to represent the people of the street; they want to be their voice. Politics has been increasingly moved further away from the People. The CUP have a golden opportunity to humanize and rebuild bridges. The ruling parties, even those ones on Opposition have lost the exclusive social conversation. The arriving of the CUP at the Catalan Parliament changes and alters all scripts: forms and depths. Risto Mejide, famous Ad Men, said a few weeks ago in the same ARA Newspaper: "dress like you the job you want to have." The CUP didnt campaign on winning the election neither winning the Catalan Government. They have another different mission: to combat the system. It will be very interesting to see if the three MPs as they advance during his first term evolve into a realistic institutionalism or maintenance on tying the flag of Utopia. How about that the President of the Catalan Parliament, Nuria de Gispert, ask "formality" when dressing in Parliament? Did the president asked herself when dressed like a Fairy? Source: El País #newCommunication #newLeadership #newPolitics 2 www.ingenia-‐pro.com @ingenia_pro
communication, strategy & leadership architects How important is the dress flirting with the message to convey? Coherence is essential to defend values, messages and the ways in which these are attached and displayed. There is no interference between the CUP MPs defending their messages and forms the way they do. @aleixcuberes is an @ingenia_pro founder & consultant #newCommunication #newLeadership #newPolitics 3 www.ingenia-‐pro.com @ingenia_pro