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Inbound Marketing: ThinkStretch Case Study

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The influence of inbound marketing in business strategy propels results, creates leads, and expands the customer base.

Publicada em: Marketing, Negócios, Tecnologia
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Inbound Marketing: ThinkStretch Case Study

  1. 1. CASE STUDY: THINKSTRETCH BRAINFREEZE
  2. 2. WHO IS THINKSTRETCH? ThinkStretch are the creators of a comprehensive summer learning program designed to prevent summer learning loss by keeping kids engaged during summer break.
  3. 3. THE CHALLENGE LIMITED REACH $$ SLOW GROWT H INCONSISTEN T MESSAGING
  4. 4. 1. RESEARCH THE CHALLENGE 2. CREATE A COMPREHENSIVE DIGITAL STRATEGY:  TARGET AUDIENCE, PERSONA  TARGETED MESSAGING + OFFER(S)  BEST CHANNELS + PLATFORMS  COHESIVE SCHEDULE 3. ENGAGE AND DRIVE RESULTS 4. TEST, TRACK + REFINE THE INGENEX PROCESS
  5. 5. THE CAMPAIGN: BRAINFREEZE THE OFFER: A FREE MINI WORKBROOK FOR WINTER BREAK THE GOAL: TO KEEP CURRENT CUSTOMERS ENGAGED WITH THE BRAND DURING THE OFF-SEASON AND INCREASE LEADS FOR THE PRIMARY SUMMER PROGRAM
  6. 6. TARGETED LANDING PAGE
  7. 7. TARGETED EMAILS
  8. 8. TARGETED SOCIAL
  9. 9. RESULTS
  10. 10. 2013: 2012: VISITS + 197.58% + 376.47% 0 200 400 600 800 1000 1200 2011 2012 2013
  11. 11. BRAINFREEZE DOWNLOADS 2013: 2012: + 55.44% + 978.08%
  12. 12. SAMPLE DOWNLOADS 2013: 2012: + 52.17% + 100.97%
  13. 13. EMAIL SUBSCRIBERS 2012-2013: +76.24%
  14. 14. SUMMARY INGENEX HAS ENABLED SIGNIFICANT GROWTH YEAR OVER YEAR FOR BOTH BRAINFREEZE AND THE COMPANY OVERALL. A COMPREHENSIVE AND TARGETED CAMPAGIN DRIVES RESULTS.

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