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For a company with 100 knowledge workers  this represents a cost of: €400 000 for fruitless searchesindirect costs, and twice that at leastin opportunity costs. The average attention span for adults is  only about 7 seconds Knowledge workers spend 15 to 30% of their time seeking specific information Quick Facts Searchers are successful in finding what they seek 50% of the time or less 40% of corporate users cannot find the information they need to do their jobs on their intranets
Knowledge gaps effect productivity, efficiency, and effectiveness 20% of critical information is captured but not indexed, compliant, tied to business processes or communicated appropriately. 80% of information is captured but not  easily accessible or available. Structuring and standardizing information is a “hot” issue due to increased corporate governance, accountability, regulatory controls and compliance demands. Employee churn will be largest contributor to information gaps within the next 5 years. The content challenge
The content challenge IDENTIFY ORGANIZE CAPTURE SELL DEPLOY REVIEW
The content reality INEFFICIENCY Recreating the wheel INCONSISTENCY Products, services, processes WORKING IN SILOS Lack of sharing BAD DOCUMENTATION Too much what, not enough how
The Content Reality We received your completed Disclosure Statement which is required by New York Regulation 60. A copy is enclosed. However, we noticed that your company checked the box on the first page, which indicates that approximations were used since we failed to provide information in the prescribed time.  Your Authorization was received in Customer Service on <insert date discl stmt>. Your client signed the completed New York Regulation 60 Disclosure Statement on <insert date discl stmt signed>, which was the same date the client signed the New York Regulation 60 Authorization. This indicates that your agent did not wait for our company to send the existing values to you.  We have always provided policy information when requested well within the designated timeframe, which would have allowed sufficient time for you to respond appropriately. Please correct and return the revised Disclosure Statement. If you have any questions, I welcome your call to my direct line, 1-800-555-1234 Opt 3, Ext. X-XXXX. You may also contact your financial services representative, <Insert Name Here>.
Our content vision c DOCUMENTED EASY TO ACCESS EASY TO USE SHARE and CAPTURE
Our content vision c 3 CLICKS 30 SECONDS
Our content vision
Our solution the INFORMATION MAPPING® method
The Information Mapping method Information Mapping® is an international and research-based information standard Using Information Mapping® results in information that is: easier to write easier to read more accurate and  more to the point.
The Research behind the Method Cognitive Psychology Learning Theory Instructional Design Human Factors Engineering Communication Effectiveness Message Design Usability Media Selection
Examples
3 steps to standardize your information ANALYSIS ANALYZE AND PLAN THE CONTENT ORGANIZATION IDENTIFY AND ORGANIZE THE CONTENT PRESENTATION DEVELOP, TAG, PUBLISH AND STORE THE CONTENT
Answer your Readers’ questions PROCEDURE How does it work? What does it look like? What can or cannot be done? How do I do it? What is it? What is true or false? PROCESS PRINCIPLE CONCEPT STRUCTURE FACT
6 Research-BASED PRINCIPLES CONSISTENCY CHUNKING INTEGRATED GRAPHICS RELEVANCE ACCESSIBLE DETAIL LABELING
We received your completed Disclosure Statement which is required by New York Regulation 60. A copy is enclosed. However, we noticed that your company checked the box on the first page, which indicates that approximations were used since we failed to provide information in the prescribed time.  Your Authorization was received in Customer Service on <insert date discl stmt>. Your client signed the completed New York Regulation 60 Disclosure Statement on <insert date discl stmt signed>, which was the same date the client signed the New York Regulation 60 Authorization. This indicates that your agent did not wait for our company to send the existing values to you.  We have always provided policy information when requested well within the designated timeframe, which would have allowed sufficient time for you to respond appropriately. Please correct and return the revised Disclosure Statement. If you have any questions, I welcome your call to my direct line, 1-800-555-1234 Opt 3, Ext. X-XXXX. You may also contact your financial services representative, <Insert Name Here>.
We received your completed Disclosure Statement which is required by New York Regulation 60. A copy is enclosed.  However, we noticed that your company checked the box on the first page, which indicates that approximations were used since we failed to provide information in the prescribed time.   Your Authorization was received in Customer Service on <insert date discl stmt>. Your client signed the completed New York Regulation 60 Disclosure Statement on <insert date discl stmt signed>, which was the same date the client signed the New York Regulation 60 Authorization. This indicates that your agent did not wait for our company to send the existing values to you.   We have always provided policy information when requested well within the designated timeframe, which would have allowed sufficient time for you to respond appropriately.  Breaking up the text makes it easier to read
We received your completed Disclosure Statement which is required by New York Regulation 60. A copy is enclosed.  However, we noticed that your company checked the box on the first page, which indicates that approximations were used since we failed to provide information in the prescribed time.   Your Authorization was received in Customer Service on <insert date discl stmt>. Your client signed the completed New York Regulation 60 Disclosure Statement on <insert date discl stmt signed>, which was the same date the client signed the New York Regulation 60 Authorization. This indicates that your agent did not wait for our company to send the existing values to you.   We have always provided policy information when requested well within the designated timeframe, which would have allowed sufficient time for you to respond appropriately.  Grouping related information together and removing unnecessary information improves usability
Receipt of Disclosure Statement We received your completed Disclosure Statement. A copy is enclosed.  Use of Approximation: On the form, your company checked the box on the first page, indicating that approximations were used because we failed to provide information in the prescribed timeframe.  Dates Provided:Your Authorization was received in Customer Service on <insert date discl stmt>. Your client signed the completed New York Regulation 60 Disclosure Statement on <insert date discl stmt signed>.  Receipt of Existing Values: We regularly provides requested policy information well within the required timeframes. The dates on the disclosure statement  indicates that your agent did not wait for our company to send the existing values to you.   Labeling each relevant chunk increases accessibility and understanding
Receipt of Disclosure Statement We received your completed Disclosure Statement. A copy is enclosed.  Use of Approximation: On the form Disclosure Statement, your company checked the box on the first page, indicating that approximations were used because we failed to provide information in the prescribed timeframe.  Dates Provided:Your Authorization was received in Customer Service on <insert date discl stmt>. Your client signed the completed New York Regulation 60 Disclosure Statement on <insert date discl stmt signed>.  Receipt of Existing Values: We regularly provides requested policy information well within the required timeframes. The dates on the disclosure statement  indicates that your agent did not wait for our company to send the existing values to you.   Using the same formats and terms eliminates speed bumps for the reader
The Disclosure Statement indicates that it was ,[object Object]
signed by your client on <insert date discl stmt signed>. Bullets Presenting information visually shows relationships and structure Tables
Using links, labels, and references makes information accessible
Paragraph Limitations No standards for Chunking Relevance Labeling Consistency Several departments will be responsible for implementing a Hearing Conservation Program, including the Medical Department, Process Engineering Department, Production Section, Safety and Environmental Affairs Section, and the Occupational Health Committee.  The objective of the program is to prevent hearing loss caused by exposure to noise in the workplace, and all staff will be impacted.  The program consists of systematic noise-hazard evaluation, noise-hazardous areas and equipment labeling, requirements for hearing protection devices, audiometric testing and evaluation, and employee health education, supervision, and discipline.
New units of information Need a new way to organize information in modular units that  include only one information type, and comply with the design principles
Information block A manageable chunk of related information. The Hearing Conservation Program consists of Separator One main idea ,[object Object]
noise-hazardous areas and equipment labeling
requirements for hearing protection devices
audiometric testing and evaluation, and
employee health education, supervision, and discipline.Program components Label Sentence(s), list, table, graphic or multimedia Separator
Information map Title The Hearing Conservation Program Block A collection of related Blocks with a title.. The objective of the Hearing Conservation Program is to prevent hearing loss caused by exposure to noise in the work place. Objective Block The Hearing Conservation Program consists of Program components ,[object Object]
noise-hazardous areas and equipment labeling
requirements for hearing protection devices
audiometric testing and evaluation, and
employee health education, supervision, and discipline.Block The Hearing Conservation Program applies to all staff. Impact Block The following departments are responsible for implementing the Hearing Conservation Program: Responsible departments ,[object Object]
Process Engineering Department
Production Section
Safety and Environmental Affairs Section, and
Occupational Health Committee.,[object Object]
Proven results SUPERVISOR QUESTIONS ERROR RATES READING TIME +32% +38% +83% RETRIEVAL ACCURACY INITIAL LEARNING USAGE -90% -54% -50%
authoring Word-based environments Authoring software IM templates
Some of our international customers
What customers tell about The Method “        Information Mapping was the method we selected for our content development. It makes non-writers into better writers, makes translation easier, and presents information in a way that people clearly understand. Every document I have written using the Information Mapping method has been successful in its purpose. “ John McElfresh Director of Communications for the Automation Business  Schneider Electric
exercise How many words on the next slide can you memorize in 20 seconds?
Before chunking hockey   brake   polo   stapler   seat baseball   alternator   rugby   calculator   scissors   engine   pedal   dashboard   pen   soccer   marker   tape   basketball   starter   ruler   volleyball

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Presentation of the method

  • 1.
  • 2. For a company with 100 knowledge workers this represents a cost of: €400 000 for fruitless searchesindirect costs, and twice that at leastin opportunity costs. The average attention span for adults is only about 7 seconds Knowledge workers spend 15 to 30% of their time seeking specific information Quick Facts Searchers are successful in finding what they seek 50% of the time or less 40% of corporate users cannot find the information they need to do their jobs on their intranets
  • 3. Knowledge gaps effect productivity, efficiency, and effectiveness 20% of critical information is captured but not indexed, compliant, tied to business processes or communicated appropriately. 80% of information is captured but not easily accessible or available. Structuring and standardizing information is a “hot” issue due to increased corporate governance, accountability, regulatory controls and compliance demands. Employee churn will be largest contributor to information gaps within the next 5 years. The content challenge
  • 4. The content challenge IDENTIFY ORGANIZE CAPTURE SELL DEPLOY REVIEW
  • 5. The content reality INEFFICIENCY Recreating the wheel INCONSISTENCY Products, services, processes WORKING IN SILOS Lack of sharing BAD DOCUMENTATION Too much what, not enough how
  • 6. The Content Reality We received your completed Disclosure Statement which is required by New York Regulation 60. A copy is enclosed. However, we noticed that your company checked the box on the first page, which indicates that approximations were used since we failed to provide information in the prescribed time. Your Authorization was received in Customer Service on <insert date discl stmt>. Your client signed the completed New York Regulation 60 Disclosure Statement on <insert date discl stmt signed>, which was the same date the client signed the New York Regulation 60 Authorization. This indicates that your agent did not wait for our company to send the existing values to you. We have always provided policy information when requested well within the designated timeframe, which would have allowed sufficient time for you to respond appropriately. Please correct and return the revised Disclosure Statement. If you have any questions, I welcome your call to my direct line, 1-800-555-1234 Opt 3, Ext. X-XXXX. You may also contact your financial services representative, <Insert Name Here>.
  • 7. Our content vision c DOCUMENTED EASY TO ACCESS EASY TO USE SHARE and CAPTURE
  • 8. Our content vision c 3 CLICKS 30 SECONDS
  • 10. Our solution the INFORMATION MAPPING® method
  • 11. The Information Mapping method Information Mapping® is an international and research-based information standard Using Information Mapping® results in information that is: easier to write easier to read more accurate and more to the point.
  • 12. The Research behind the Method Cognitive Psychology Learning Theory Instructional Design Human Factors Engineering Communication Effectiveness Message Design Usability Media Selection
  • 14. 3 steps to standardize your information ANALYSIS ANALYZE AND PLAN THE CONTENT ORGANIZATION IDENTIFY AND ORGANIZE THE CONTENT PRESENTATION DEVELOP, TAG, PUBLISH AND STORE THE CONTENT
  • 15. Answer your Readers’ questions PROCEDURE How does it work? What does it look like? What can or cannot be done? How do I do it? What is it? What is true or false? PROCESS PRINCIPLE CONCEPT STRUCTURE FACT
  • 16. 6 Research-BASED PRINCIPLES CONSISTENCY CHUNKING INTEGRATED GRAPHICS RELEVANCE ACCESSIBLE DETAIL LABELING
  • 17. We received your completed Disclosure Statement which is required by New York Regulation 60. A copy is enclosed. However, we noticed that your company checked the box on the first page, which indicates that approximations were used since we failed to provide information in the prescribed time. Your Authorization was received in Customer Service on <insert date discl stmt>. Your client signed the completed New York Regulation 60 Disclosure Statement on <insert date discl stmt signed>, which was the same date the client signed the New York Regulation 60 Authorization. This indicates that your agent did not wait for our company to send the existing values to you. We have always provided policy information when requested well within the designated timeframe, which would have allowed sufficient time for you to respond appropriately. Please correct and return the revised Disclosure Statement. If you have any questions, I welcome your call to my direct line, 1-800-555-1234 Opt 3, Ext. X-XXXX. You may also contact your financial services representative, <Insert Name Here>.
  • 18. We received your completed Disclosure Statement which is required by New York Regulation 60. A copy is enclosed. However, we noticed that your company checked the box on the first page, which indicates that approximations were used since we failed to provide information in the prescribed time. Your Authorization was received in Customer Service on <insert date discl stmt>. Your client signed the completed New York Regulation 60 Disclosure Statement on <insert date discl stmt signed>, which was the same date the client signed the New York Regulation 60 Authorization. This indicates that your agent did not wait for our company to send the existing values to you. We have always provided policy information when requested well within the designated timeframe, which would have allowed sufficient time for you to respond appropriately. Breaking up the text makes it easier to read
  • 19. We received your completed Disclosure Statement which is required by New York Regulation 60. A copy is enclosed. However, we noticed that your company checked the box on the first page, which indicates that approximations were used since we failed to provide information in the prescribed time. Your Authorization was received in Customer Service on <insert date discl stmt>. Your client signed the completed New York Regulation 60 Disclosure Statement on <insert date discl stmt signed>, which was the same date the client signed the New York Regulation 60 Authorization. This indicates that your agent did not wait for our company to send the existing values to you. We have always provided policy information when requested well within the designated timeframe, which would have allowed sufficient time for you to respond appropriately. Grouping related information together and removing unnecessary information improves usability
  • 20. Receipt of Disclosure Statement We received your completed Disclosure Statement. A copy is enclosed. Use of Approximation: On the form, your company checked the box on the first page, indicating that approximations were used because we failed to provide information in the prescribed timeframe. Dates Provided:Your Authorization was received in Customer Service on <insert date discl stmt>. Your client signed the completed New York Regulation 60 Disclosure Statement on <insert date discl stmt signed>. Receipt of Existing Values: We regularly provides requested policy information well within the required timeframes. The dates on the disclosure statement indicates that your agent did not wait for our company to send the existing values to you. Labeling each relevant chunk increases accessibility and understanding
  • 21. Receipt of Disclosure Statement We received your completed Disclosure Statement. A copy is enclosed. Use of Approximation: On the form Disclosure Statement, your company checked the box on the first page, indicating that approximations were used because we failed to provide information in the prescribed timeframe. Dates Provided:Your Authorization was received in Customer Service on <insert date discl stmt>. Your client signed the completed New York Regulation 60 Disclosure Statement on <insert date discl stmt signed>. Receipt of Existing Values: We regularly provides requested policy information well within the required timeframes. The dates on the disclosure statement indicates that your agent did not wait for our company to send the existing values to you. Using the same formats and terms eliminates speed bumps for the reader
  • 22.
  • 23. signed by your client on <insert date discl stmt signed>. Bullets Presenting information visually shows relationships and structure Tables
  • 24. Using links, labels, and references makes information accessible
  • 25. Paragraph Limitations No standards for Chunking Relevance Labeling Consistency Several departments will be responsible for implementing a Hearing Conservation Program, including the Medical Department, Process Engineering Department, Production Section, Safety and Environmental Affairs Section, and the Occupational Health Committee. The objective of the program is to prevent hearing loss caused by exposure to noise in the workplace, and all staff will be impacted. The program consists of systematic noise-hazard evaluation, noise-hazardous areas and equipment labeling, requirements for hearing protection devices, audiometric testing and evaluation, and employee health education, supervision, and discipline.
  • 26. New units of information Need a new way to organize information in modular units that include only one information type, and comply with the design principles
  • 27.
  • 28. noise-hazardous areas and equipment labeling
  • 29. requirements for hearing protection devices
  • 30. audiometric testing and evaluation, and
  • 31. employee health education, supervision, and discipline.Program components Label Sentence(s), list, table, graphic or multimedia Separator
  • 32.
  • 33. noise-hazardous areas and equipment labeling
  • 34. requirements for hearing protection devices
  • 35. audiometric testing and evaluation, and
  • 36.
  • 39. Safety and Environmental Affairs Section, and
  • 40.
  • 41. Proven results SUPERVISOR QUESTIONS ERROR RATES READING TIME +32% +38% +83% RETRIEVAL ACCURACY INITIAL LEARNING USAGE -90% -54% -50%
  • 42. authoring Word-based environments Authoring software IM templates
  • 43. Some of our international customers
  • 44. What customers tell about The Method “ Information Mapping was the method we selected for our content development. It makes non-writers into better writers, makes translation easier, and presents information in a way that people clearly understand. Every document I have written using the Information Mapping method has been successful in its purpose. “ John McElfresh Director of Communications for the Automation Business Schneider Electric
  • 45.
  • 46. exercise How many words on the next slide can you memorize in 20 seconds?
  • 47. Before chunking hockey brake polo stapler seat baseball alternator rugby calculator scissors engine pedal dashboard pen soccer marker tape basketball starter ruler volleyball
  • 48. exercise How many words did you remember?
  • 49. The chunking principle Group information into small, manageable units
  • 51. The relevance principle Limit each unit of information to one topic purpose, or idea
  • 53. The labeling principle Label each unit of information
  • 55. Let’s try it again ... How many words on the next slide can you memorize in 20 seconds?
  • 57. Let’s try it again ... How many words did you remember?
  • 58. Learn more? Contact your local Information Mapping® Partner for course availability or Contact Information Mapping International via www.informationmapping.com