Give Your Website a Tune-Up: Simple Tips for Top Performance

Give Your Website a Tune-Up:
Simple Tips for Top Performance

Today’s Speaker
Jonathan Walls
Developer
Slides at slideshare.net/infomediadotcom
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)

A Website Tune Up
& Why You Want One.
A few simple things you can try

You Want Your Site To
Look Nice.
…it’s that simple.

Some Signs You Might Need a Tune Up
• Your site isn’t mobile friendly. It isn’t responsive.
• Your company has changed its brand, image, focus.
• Out-of-date content.
• The site loads slow.
• Complaints from customers or no leads from the site.
• It looks old.

Things To Look At
What you can do before you call us.
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 6

Get Everything Together

Check Your Logins
• Get all of your logins in one place
• LastPass (PC & Mac)
• Dashlane (PC & Mac)
• 1Password (Mac)
• Logins You Need:
• Your email login
• Social media logins & links
• Website admin
• DNS information (where your domain lives)

Who.is
Important dates ->
DNS ->
Owner of your domain ->

Be Social

Social Media
• Are your social media accounts up-to-date:
• Business hours listed?
• About us filled out?
• Contact information listed?
• Is your social media active:
• Is the content relevant? (is it personal or business)
• Is the content up-to-date? (how long since you last posted)
• Are you using visuals? (pictures of products, events, work, etc)
• Is it engaging? (offer giveaways, coupons, ask for feedback)
• Are you using the right tool? (Facebook, Twitter, Snapchat, Instagram, YouTube)
• Is your social media integrated in your site?

All About Your Image

Images – Get Some New Ones
• Are your images up-to-date?
• Staff photos, Product images, Service photos, your location
• Are images broken
• Get New Images (Please, don’t steal.)
• Hire a photographer
• Take them with your phone
• Have a consistent look and feel (same backdrop, lighting, location)
• Use a stock photo site (be careful with this – don’t be too stocky)
• Unsplash
• Picjumbo
• Splitshire
• Refe
• Pixabay
• OneLeft Media
• Resplashed
• Optimize Images - Large images can severely hurt load times
•tinypng.com
•compressor.io

Links

All About Links
• Test for broken links
• Check by hand
• Use an automated service
• validator.w3.org/checklink
• deadlinkchecker.com
• Google Webmaster Tools
• Give us a call
• Make sure everything is linked – do a quick site audit
• Contact info (phone, email, address)
• Social media
• Products/Pricing/Return Policy
• Testimonials
• FAQs
• Newsletter Sign-up
• Outside resources
• Events

Site Map & Site Navigation

Site Map – The Hierarchy & Structure
• A site map is where all of your pages and content will live.
• Pages only live in one area of the site (only have one parent)

Site Navigation – Directing The Flow
• A site navigation is how users will move around your site.
• Pages can be listed in multiple areas

Site Map & Navigation Differences

Site Map & Navigation Importance
• Site Map
• Helps make sure that every page and piece of content that you need on your site is
there.
• Think of the pages as sticky notes.
• Questions to ask:
• Are all of my pages there?
• Do I need to add pages?
• Do I need to remove pages?
• Site Navigation
• Helps make sure there is a way to get to every page and piece of content.
• This is how you arrange those sticky notes, and you may need duplicates!
• Questions to ask:
• If you were a user, could you find all of your pages?
• If you were a user, is the site itself easy to navigate?
• Should you link to information/content in multiple places?

Text & Content

Text & Content
• Is it up-to-date?
• Is it relevant to your business?
• Is it too long?
• Is it too short?
• Spelling/Grammar
• Does your content have a goal or purpose?
• Use Headings, lists, bolding, etc (typography is important)
• SEO – Keywords, titles, h1s, h2s, easy to navigate, fresh content
• Does it make sense? (let a copywriter or a friend look at it)

Check Your Call To Actions (CTA)

CTAs
• Are they in a good location on your site? (site navigation)
• Does a user know the goal/purpose of your site?
• Are you tracking them?
• Google Analytics
• Email address capture
• Calls
• New clients
• Retaining clients

Use It.

Have Someone Use Your Site
• Does the flow of the site make sense? (site navigation)
• Can they perform a simple task that you give them?
• Does the website as a whole make sense to them?
• Goal/Purpose
• Products
• Services
• What issues do they have?
• Hard time navigating
•Glitches/Bugs/Technical Issues
• May need to report this to Infomedia Support

Quick Recap

What You’ve Done
• Logins – You know them
• Social media – It’s sociable
• Images – They’re worth a thousand words
• Links – They’ve been checked
• Site Map – Everything is there
• Site Navigation – You can get to it
• Text & Content – They’re all cleaned up
• Call To Actions – Right where they should be
• Used it – You know your site well
• Someone else used it – They know it well too
• So what next when you think it could use a little more TLC?

Give Us a Call!
205.823.4440

Lunch and Learn Schedules
March 16
Give Your Website A
Tune-Up: Simple
Tips For Top
Performance
April 20
Be A Better Blogger:
The Surprising
Magic Of Content
Calendars
May 18
Social Media
Strategy: Don’t
Work Harder, Work
Smarter
June 15
Analytics 101:
Reading And Using
Your Results
July 20
Get Found & Get
Noticed: Make The
Most Of SEO And
Local Search
August 17
Analytics 102:
Making Your
Analytics Work For
You
September 21
Putting Words To
Work: Write Your
Own Website Copy
October 19
Video For Beginners:
Basics Of Making
And Posting Video

Like what
you learned?
Let us know! We’d love a
review on Google+
“Quick response
time when issues
arise and resolution
times are fast."
“Our experience with
Infomedia was superb!
They built an ecommerce
web portal for a client of
mine last year.”

Give Your Website a Tune-Up: Simple Tips for Top Performance

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Give Your Website a Tune-Up: Simple Tips for Top Performance