4. Be a Better Blogger
The Surprising Magic of Content Calendars
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
5. What Are You Working With?
What’s your core purpose?
What’s your goal?
What resources do you have to work with?
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
6. What’s Your Core Purpose?
“People don’t buy what you do; they buy why you do it.”
— Simon Sinek’s TED Talk “Start with Why”
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
7. What’s Your Goal?
• To promote your product or service
• To boost SEO
• To boost Local Search
• To reach out to new clients
• To reach out to current clients
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
8. What Resources Are Available?
• Who’s writing your blog?
• How often can you publish?
• Are you willing to pay people (current employees or not) to blog?
• Where are you getting photos?
• How long can your blog be?
Your resources reflect whether you can do in-depth research or need
to stick with short summaries.
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
9. Coming up with Content
What’s going on in your company?
How can you serve your customers/clients?
What’s going on in the world?
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
10. What’s Going on in Your Company?
• Product Releases
• Culture Posts
• Employee Profiles
• Core Product Offerings
• How-tos
• Frequently Asked Questions
• Tips and Alternative Uses
• Auxillary Material
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
11. How Can You Serve Your Customers?
• Instructions and Trainings
• How-tos
• Frequently Asked Questions
• Tips and Alternative Uses
• New Ideas for Old Products
• Reasons to Love Your Product
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
12. What’s Going on in the World?
• News Events
• Holidays
• Silly Holidays
• Product Releases
• Innovations in culture or technology
• Meet-ups and in-town events
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
14. Plan Your Month
• Set up a base calendar
• What local events could you include?
• What holidays could you work into your plan?
• Think through what you need to promote/communicate
• Fill in the gaps with additional information/fun stuff
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
17. March Content: Tune Up
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
18. March Content: Not Tune Up
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
19. Create a Schedule
• Look at your monthly worksheet to see which content you need to
place
• Place content that MUST run on a certain day (holidays, product
launches, etc.)
• Plan the rest of your content based on author timing
• Plan some evergreen content
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
20. Scheduling and Due Dates
• Have blog content due one week out
• People have time to be late
• You have time to get a photo
• You have time to incorporate SEO
• What happens if you don’t get content on time?
• Pull some evergreen content
• It doesn’t hurt to skip a day
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
21. Automate Your Schedule
Use WordPress to schedule
Use social media scheduling cautiously
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
26. Lunch and Learn Schedule
May 18
Social Media
Strategy: Don’t
Work Harder, Work
Smarter
June 15
Analytics 101:
Reading and Using
Your Results
July 20
Get Found & Get
Noticed: Make the
Most of SEO and
Local Search
August 17
Analytics 102:
Making Your
Analytics Work for
You
September 21
Putting Words to
Work: Write Your
Own Website Copy
October 19
Video for Beginners:
Basics of Marketing
and Posting Video
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
27. Like what you
learned?
Let us know! We’d love a
review on Google+
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
“Quick response
time when issues
arise and resolution
times are fast."
“Our experience with
Infomedia was superb!
They built an ecommerce
web portal for a client of
mine last year.”
