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How to present PEST (PESTEL) analysis

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Do you want to present PEST or PESTEL model to your audience?
Make it easy to understand and remember by using colorful diagrams and simple icons.
Start with the explanation, then talk about all the factors: politics, economy, society and technology.
In the extended version include also environment and law.

With this presentation any industry analysis will be a piece of cake!

For more tips check our blog and feel free to comment: https://blog.infodiagram.com

Publicada em: Marketing
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How to present PEST (PESTEL) analysis

  1. 1. Need to talk about PEST or PESTEL analysis?
  2. 2. Present it in a memorable way. Need to talk about PEST or PESTEL analysis?
  3. 3. Present it in a memorable way. How? Need to talk about PEST or PESTEL analysis?
  4. 4. PEST(EL) model DEFINITION is a good start
  5. 5. PEST(EL) model PEST is an analytical tool used to assess a market situation with four types of factors: P - political E - economic S - social T - technological. In the extended version (PESTEL) two additional kinds of factors are analyzed: E - environmental and L - legal.
  6. 6. TechnologicalEconomicPolitical Social Make a diagram
  7. 7. TechnologicalEconomicPolitical Social Make a diagram, use some colors
  8. 8. TechnologicalEconomicPolitical Social Make a diagram, use some colors and nice icons
  9. 9. Examples of political factors • Degree of government intervention • Tax regulations • Employment law • … Politics Show each element separately
  10. 10. Examples of economic factors • Economic growth • Interest rates • Exchange rates • Taxes and duties • … Economy Show each element separately
  11. 11. Examples of social factors • Demographics • Culture • Education • … Society Show each element separately
  12. 12. Examples of technological factors • Automation • Patents & licenses • New inventions • … Technology Show each element separately
  13. 13. TechnologySocietyEconomyPolitics Or show them all at once
  14. 14. Present only visuals
  15. 15. Technological • automation • patents & licenses • (your text here) Social • population growth • culture • (your text here) Economic • economic growth • inflation • (your text here) Political • government policy • political stability • (your text here) Present only visuals or add text
  16. 16. Make your PEST analysis nice to look at! Use strong colorful diagrams & symbols to rock your presentation.
  17. 17. Make your PEST analysis nice to look at! Use strong colorful diagrams & symbols to rock your presentation. PEST analysis Politics Economy Society Technology
  18. 18. Make your PEST analysis nice to look at! Use strong colorful diagrams & symbols to rock your presentation. Download these slides at infoDiagram.com (click to open) PEST analysis Politics Economy Society Technology
  19. 19. For more presentations, hit FOLLOW on slideshare.net/infodiagramFollow Download these slides at infoDiagram.com (click to open)

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