1. Capitalizing on the Conversation … Social Media Webinar presented by Social Media Magic
October 26, 2010
What is social media? It is an organic, online conversation … an open-communication
network powered by such things as: social networks, news & networking, blogs, etc.

2. Through social media the power to define and control a brand is shifting from corporations
and institutions to individuals and communities.
The benefit of social media is through participation.

3. The key to success with social media is to have a plan of action for your participation.
Within first 90 days of launching a social media plan

4. Social media marketing is proven to work for any type of business as long as the following 5
steps are followed:
Another key to success with social media marketing is to focus on quality vs quantity. It’s not
about how many ‘friends’ or ‘likes’ you have but instead what is the quality of those
relationships.

5. Case study
#1: Identify who your best customer(s) is/are.
#2: Master the skills of searching for your best customers.
#3: Build relationships with those who fit your target audience … join groups where you’ll
find those people, not necessarily where you’ll find your competiton.

7. A challenge to social media marketing is the time commitment. They suggest posting
something every day or at least every other day. An average time commitment appears to be
about an hour per profile.

8. The ideal best is to do a combination of outsourcing and in-house (yourself). The outsource
options below are just examples. They don’t necessarily recommend them as they are pricey.

9. And then the pitch for Social Media Magic University began:
Sessions are approximately 90 – 110 minutes long.

13. Notes prepared by:
Kris C. McArdle, Certified Business Consultant
Michigan Small Business & Technology Development Center
1111 W. Caro Road, Ste. B, Caro, MI 48723
Cell: (810) 569-6856
kris.sbtdc@earthlink.net
www.misbtdc.org/region5
Small Business. Our Business.
We grow small businesses.
The Michigan Small Business & Technology Development Center (MI-SBTDC) provides counsel, training and research for
Michigan's new business ventures, existing small businesses, expanding new businesses, new technology companies,
and innovators.
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