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Moving up the Value Chain -
from Readers to Customers and Clients

Neil Infield – Manager Business & IP Centre
neil.infield@bl.uk - @ninfield (twitter) - ninfield.wordpress.com
What is the British Library for?




               We exist for anyone who wants to do research –
               for academic, personal or commercial purposes
                                  i.e. You!
Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre   2
Inspiration




                      To be a successful entrepreneur, you need to be a pathological
                                optimist and believe you can change things.
                       But you've got to know what you need to do, and how to do it.
                        The Centre can help you find out, and that can have such a
                                              powerful effect.

                                          Dame Anita Roddick, founder of The Body Shop
Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre
Inspiration



                                                                               I had my idea, because it was successful,
                                                                               inevitably it was copied and because I had
                                                                               patents I was able to go to court and
                                                                               defend my idea and enforce my patent
                                                                               rights…

                                                                               Overall it's been really an amazing journey
                                                                               and I've learnt a huge amount and the
                                                                               Library and the Business & IP Centre has
                                                                               been a hugely important part of everything
                                                                               that I've done

                                                                               I recommend the Business & IP Centre as
                                                                               a safe haven for inventors.

                                                                               Mandy Haberman
                                                                               Inventor of the Anywayup Cup

Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre
The first place to come for
           entrepreneurs, innovators and business researchers


       Get inspiration




Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre   5
The first place to come for
           entrepreneurs, innovators and business researchers


       Get inspiration                                         Protect your ideas




Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre   6
The first place to come for
           entrepreneurs, innovators and business researchers


       Get inspiration                                         Protect your ideas               Develop your business




Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre                      7
Our survey said…
           Q1. What was your reason for using the Business and IP Centre
           Reading Room today?

                        Understand
                  market/customers/clients
                                                                                                                                                           55%

                 Help write a business plan                                                     21%

                        Quiet working space                                               19%

                                  Develop idea                                          18%

                 Help launch new business                                   12%

                      Help expand business                              10%
                 Test feasibility of business
                            idea                                     8%

                                       Studying                      8%

                    Help protect idea/design                     6%
                       Find out if idea/design
                              original                         5%

                                                                                                      Base: All setting up/running business and
                                Patent search                  5%                                     living/working/setting up business in London (155)


Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre                                                               8
Our survey said…
          Q2 Have you used, or do you expect to use any of the following
          material today?

                             Online resources                                                                                             54%

                   Market Research reports                                                                       40%

                         Journals/magazines                                                         33%

                                    Directories                                             22%

                   Company Annual Reports                                       15%

              Business help/start up books                                    14%

                            Daily Newspapers                                  14%

                               Trade literature                             13%

                                IP publications                           12%

            BL industry information guides                             10%

        Business/Management text books                               9%
                                                                                                  Base: All setting up/running business and
             Journals from main catalogue                       6%                                living/working/setting up business in London (155)

Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre                                                          9
What we have done




           Since opening in March 2006, we have…


             Welcomed nearly 300,000 people
              through the doors…of whom over 25,000
              have received direct advice, guidance
              and training

             Delivered over 3,000 workshops and 1:1
              advice sessions and established high
              profile ‘Inspiring Entrepreneurs’


             Exceeded our LDA targets for delivering
              business advice and employment
              support


Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre   10
A selection of our online information sources




Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre   11
Trade
directories
Trade and
business journals
cover mainstream
sectors
And niches
And niches
within niches
Competition




Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre   16
Industry
Guides to
get you
started




            17
Download and take home




Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre   18
Choose your service




Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre   19
Building partnerships to spread the word




Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre   20
Free workshops




Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre   21
Partner Workshops




Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre   22
Hands on training




Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre   23
Inspiration




Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre   24
Get free expert advice




              Mark Sheahan                                            Stephen Fear                David Warrilow
                  Inventor                                            Entrepreneur              Patent and trademark
               in Residence                                           in Residence                    attorney



Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre                          25
Engage with our Social Media activities




                                                 British Library Entrepreneur and SME Network has over
                                                 1,800 members.


                                                 Our BIPCTV YouTube channel showcases our Inspiring
                                                 Entrepreneurs events and our success stories.
                                                 340,000 views

                                                 3,800 followers on Twitter



                                                 Over 5,000 members


                                                 Steve Van Dulken – The Patent Blog
                                                 Neil Infield – In from the Outfield

Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre            26
Trained Business Advisors




Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre   27
Information professionals: old and new




                   Old                                                                            New

           Gatekeeper                                                                           Collaborator
           Online searcher                                                                      Trainer
           Custodian of collections                                                             Facilitator
           Service provider                                                                     Information advisors
           Information gatherer                                                                 Problem solver
           Library process                                                                      Business process
           Inward looking                                                                       Networker
Source: Lesley Robinson, Lesley Robinson Consultancy Services Ltd, www.lesleyrobinson.co.uk
Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre                          28
Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre

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2012 sept property information managers forum

  • 1. Moving up the Value Chain - from Readers to Customers and Clients Neil Infield – Manager Business & IP Centre neil.infield@bl.uk - @ninfield (twitter) - ninfield.wordpress.com
  • 2. What is the British Library for? We exist for anyone who wants to do research – for academic, personal or commercial purposes i.e. You! Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre 2
  • 3. Inspiration To be a successful entrepreneur, you need to be a pathological optimist and believe you can change things. But you've got to know what you need to do, and how to do it. The Centre can help you find out, and that can have such a powerful effect. Dame Anita Roddick, founder of The Body Shop Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre
  • 4. Inspiration I had my idea, because it was successful, inevitably it was copied and because I had patents I was able to go to court and defend my idea and enforce my patent rights… Overall it's been really an amazing journey and I've learnt a huge amount and the Library and the Business & IP Centre has been a hugely important part of everything that I've done I recommend the Business & IP Centre as a safe haven for inventors. Mandy Haberman Inventor of the Anywayup Cup Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre
  • 5. The first place to come for entrepreneurs, innovators and business researchers Get inspiration Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre 5
  • 6. The first place to come for entrepreneurs, innovators and business researchers Get inspiration Protect your ideas Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre 6
  • 7. The first place to come for entrepreneurs, innovators and business researchers Get inspiration Protect your ideas Develop your business Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre 7
  • 8. Our survey said… Q1. What was your reason for using the Business and IP Centre Reading Room today? Understand market/customers/clients 55% Help write a business plan 21% Quiet working space 19% Develop idea 18% Help launch new business 12% Help expand business 10% Test feasibility of business idea 8% Studying 8% Help protect idea/design 6% Find out if idea/design original 5% Base: All setting up/running business and Patent search 5% living/working/setting up business in London (155) Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre 8
  • 9. Our survey said… Q2 Have you used, or do you expect to use any of the following material today? Online resources 54% Market Research reports 40% Journals/magazines 33% Directories 22% Company Annual Reports 15% Business help/start up books 14% Daily Newspapers 14% Trade literature 13% IP publications 12% BL industry information guides 10% Business/Management text books 9% Base: All setting up/running business and Journals from main catalogue 6% living/working/setting up business in London (155) Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre 9
  • 10. What we have done Since opening in March 2006, we have…  Welcomed nearly 300,000 people through the doors…of whom over 25,000 have received direct advice, guidance and training  Delivered over 3,000 workshops and 1:1 advice sessions and established high profile ‘Inspiring Entrepreneurs’  Exceeded our LDA targets for delivering business advice and employment support Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre 10
  • 11. A selection of our online information sources Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre 11
  • 13. Trade and business journals cover mainstream sectors
  • 16. Competition Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre 16
  • 18. Download and take home Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre 18
  • 19. Choose your service Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre 19
  • 20. Building partnerships to spread the word Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre 20
  • 21. Free workshops Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre 21
  • 22. Partner Workshops Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre 22
  • 23. Hands on training Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre 23
  • 24. Inspiration Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre 24
  • 25. Get free expert advice Mark Sheahan Stephen Fear David Warrilow Inventor Entrepreneur Patent and trademark in Residence in Residence attorney Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre 25
  • 26. Engage with our Social Media activities British Library Entrepreneur and SME Network has over 1,800 members. Our BIPCTV YouTube channel showcases our Inspiring Entrepreneurs events and our success stories. 340,000 views 3,800 followers on Twitter Over 5,000 members Steve Van Dulken – The Patent Blog Neil Infield – In from the Outfield Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre 26
  • 27. Trained Business Advisors Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre 27
  • 28. Information professionals: old and new Old New Gatekeeper Collaborator Online searcher Trainer Custodian of collections Facilitator Service provider Information advisors Information gatherer Problem solver Library process Business process Inward looking Networker Source: Lesley Robinson, Lesley Robinson Consultancy Services Ltd, www.lesleyrobinson.co.uk Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre 28
  • 29. Property Information Managers Forum.- 2012 Sept - Neil Infield - Manager Business & IP Centre