1.
Please answer the following questions in an MS Word document
and upload them to this dropbox.
Explain how advertising is an essential component of marketing
strategy.
What types of creative decision-making goes into an advertising
campaign?
The two advertisements (Volvo and the Scarecrow) in the
content folder above took top honors at the 2014 Clio Awards
for best advertising campaigns -- and both boosted the sales of
their companies. Analyze each ad in terms of what you learned
so far. Why do you feel that these ads are effective? Talk about
the creativity and content of the ads, think about the target
audience and explain why you do or do not like them.