Indonesia's leading Public Relations consultant. Think Indonesia? Think Fortune PR.

1. Fortune PR, Your PR consultant in Indonesia

2. vision Improving the quality of life by adding value through impactful communications

3. Fortune PR.. …is among the first PR consultant with experience and expertise in: Energy and infrastructure Food and beverage Hospitality and tourism Banking and finance Consumer, healthcare and beauty Technology, IT and telecommunications

4. Experience in banking and finance industry Bank BNI IPO Communications Bank Indonesia Crisis Management BII Crisis Management Bank BRI IPO Communications Bank Bukopin Pre-IPO Communications Fortis Marketing Communications Insight Investment Marketing Communications TAMF/PPATK Anti-money-laundering campaign Others: Bank Mandiri Bank Niaga Bank Muamalat

5. Case study: BRI – brief & result

6. Print ad

7. 7/3/2009 7 Go public information kits

8. Banners Vertical banner Giant banner

9. Horizontal Banner Call center

10. 7/3/2009 10 News release

11. 7/3/2009 11 Listing Day - IPO

12. Consulting services *working together with Blue Ocean Strategy Indonesia office

13. blue ocean strategy

14. Emotional bonding Brand strategy development Case understanding trust Com architecture Com planning Company, & product analysis Monitor-ing Internal com Market, industry and stakeholders analysis Track and adjust External com Brand straetgy communications straegy Non-stop improvement restructure

15. 360 degree

16. PR Services ... offering a full range of PR services

17. Crisis Management Minimize damage to reputation, building good reputation in crisis

18. Marketing Solution Build market recognition, gain profit and increase market shares.

20. Social Marketing With Fortune Indonesia, Fortune PR’s success in social marketing campaigns was acknowledged internationally. “Aku Anak Sekolah” campaign that was conducted during financial crisis in 1997-1998 was acknowledged as the most successful education campaign by the World Bank. In addition, Fortune PR also develops community development program for its clients to gain social license to operate.

21. Executive training

22. Media relations Media visit Media workshop

23. 7/3/2009 23 Writing contest

24. 7/3/2009 24 Columnwriting If you’re the expert, act as one!

25. Policy Having a desirable relationship with journalists and experts, Fortune PR advocates policy makers to develop policies that would create values for all stakeholders involved. Fortune PR also works with various executive and legislative councils to develop understanding and good relationships on business sectors and various associations in Indonesia.

26. Digital communications* *working together with Microsoft

27. The MSN Package The package will include : MSN homepage – Showcase Expandable Video Hotmail – Skyscrapper Expandable Video Windows Live Messenger – Being in the middle of audience conversation All including production– No need to worry about how to develop the campaign materials, all already been taken care of…. 9

29. Guaranteed Impressions 200,000

31. Targeted to subscribers over 18 years old – no wastage

32. No Cluttered – single advertisement at one time

33. TVC automatically play when mouse over

34. Will deliver 600,000 impressions9 9

36. TVC plays automatically when mouse over

37. Will deliver 600,000 impressions

38. In the buddy list where users see who’s online

40. Targeted – User opt-in (non spam)

41. Exclusive – Your message has no competition

42. Big space for information, delivering campaign’s message etc.

43. Can be re-directed to the website

46. Australia (6 cities)

47. Europe (15 countries)

48. Asia (9 countries)

50. New York

51. Tokyo

52. Hong Kong

53. Beijing

54. Shanghai

56. Aircraft & Airlines: Boeing, Garuda Indonesia

57. IT & Electronics: Compaq, GE, Microsoft, Unisys, Pioneer, Blaupunkt, Trend Micro, D-Link, RTM

58. Telecommunications: Telstra, Omnes, Motorola, Fleetcom, France Telecom, PT Telkom, NEC, Indosat, AT&T, Nortel, Alcatel, Samsung, Excelcom, O2, Fren

59. Oil & Mining: Caltex Indonesia, Newmont Minahasa, Newmont Nusa Tenggara, Bakrie Brothers, Enercorp

61. Chemical and Cosmetic: Zeneca, Roche, Ristra Group, Mega Pro

62. Government: BKPM, PON, DikNas

63. Institutions: Alumni ITB, FT UI, Wallstreet, SKD ITB

64. Trade Representation: BPEN, Mauritius Offshore Business Activities Authority, Hongkong Trade Development Council, Korean Trade Council

66. Construction & Engineering: Cemex, Krakatau Steel, GemaGrahaSarana

67. Print & Electronic Media: TVSN, International Herald Tribune, International Press Services (UK), IKAPI, Kompas

68. Services:HanafiahPonggawaBangun & Associates, Hewitt Associstes, BEJ, JDC, PPATK

69. Consumer Products:Trebor, Frisian Flag, Clorox, Nabisco, Nestle, Marlboro, Lucky Strike, Heinz ABC, P&G, MustikaRatu, Djarum

71. Managing Director Indira Abidin With economic and education background, Indira has built wide national and international networks, a proof that she’s an advantageous PR consultant. Indira is also Fortune Indonesia’s Corporate Secretary and a lecturer in various universities.

72. Thank you Your FPR contact: Indira Abidin 08158152639indira@fortunepr.com