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“ Online Grocers : Moving the grocery store into the home” Empower Research April 9 th , 2009
Structure of the presentation : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Online Grocery Industry’s Outlook ,[object Object],[object Object],The above diagrams show that Europe is performing better than USA in terms of online Grocery sales with online grocery sales accounting for only 1% of the total E-Commerce Sales in the U.S. www.forresterresearch.com
Market Potential of the online grocery industry. The above graphs show the prowess of Asia not only in terms of its internet user base but also in terms of growing internet penetration which is the basic infrastructure needed to facilitate online grocery sales but the fact that people in Asia are very peculiar about their grocery shopping shall make the acceptance of online grocery stores slow but no doubt the long term prospects are good. In addition to this Latin America, North America & Europe have good internet penetration rates, indicating good potential for this industry but the fact that Online grocery industry, which is lying low in the U.S & slowly rising in Europe, calls for some drastic improvements in the existing model cannot be denied.
Industry Analysis :
Challenges faced by the Online-Grocery Industry and suggested solutions: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Players in the Online Grocery Industry : (Declared Defunct/Bankrupt) Major U.S Online Grocers . These major players command large market share in the relatively smaller Online Grocery Industry which is in its infancy, looking forward to grow in leaps and bounds. Source : The Online Grocery Industry by Prof. Karen Clay.
Study of Market Leader in the Industry : Tesco ,[object Object],[object Object],[object Object]
Various initiatives taken by TESCO : ,[object Object],[object Object],[object Object],[object Object],[object Object],Sources :  www.just-food.com  ;  www.tesco.com
Tesco.com’s Strategies which have facilitated its growth beyond borders are highlighted below : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Since1990s Tesco has grown manifold times, its consumer friendly strategies and Customer-orientation has made this possible. Source :  www.wikipedia.org
Research Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Appendices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Online Grocery Industry

  • 1. “ Online Grocers : Moving the grocery store into the home” Empower Research April 9 th , 2009
  • 2.
  • 3.
  • 4.
  • 5. Market Potential of the online grocery industry. The above graphs show the prowess of Asia not only in terms of its internet user base but also in terms of growing internet penetration which is the basic infrastructure needed to facilitate online grocery sales but the fact that people in Asia are very peculiar about their grocery shopping shall make the acceptance of online grocery stores slow but no doubt the long term prospects are good. In addition to this Latin America, North America & Europe have good internet penetration rates, indicating good potential for this industry but the fact that Online grocery industry, which is lying low in the U.S & slowly rising in Europe, calls for some drastic improvements in the existing model cannot be denied.
  • 7.
  • 8. Key Players in the Online Grocery Industry : (Declared Defunct/Bankrupt) Major U.S Online Grocers . These major players command large market share in the relatively smaller Online Grocery Industry which is in its infancy, looking forward to grow in leaps and bounds. Source : The Online Grocery Industry by Prof. Karen Clay.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.

Notas do Editor

  1. Introductions