Top 15 regras de Marketing de Conteúdos para 2015

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Conheça 15 regras e estatísticas para melhorar o Marketing de Conteúdos do seu negócio em 2015. Saiba mais em http://www.inboundware.pt/inbound-marketing-e-seo/

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Top 15 regras de Marketing de Conteúdos para 2015

  1. 1. THE TOP 15 RULES OF CONTENT MARKETING FOR 2015
  2. 2. Create engaging headlines. 80% of readers never make it past the headline: Eight out of 10 people will read headlines, but only 2 out of 10 will read the rest. NUMBER ONE
  3. 3. 66% of the most effective marketers have a documented content strategy. NUMBER TWO Streamline processes with online tools.
  4. 4. Create content formulas. Marketers with a documented strategy are more likely to consider themselves effective. NUMBER THREE
  5. 5. NUMBER FOUR Year-over-year growth in unique site traffic is 7.8x higher for business who use content marketing. Use evergreen content to create continuous value.
  6. 6. Create content from an ongoing editorial. 73% of B2B organizations have a person dedicated to overseeing content marketing strategy NUMBER FIVE
  7. 7. More than 27,000,000 pieces of content are shared online everyday. NUMBER SIX Make sure your content is easy to share.
  8. 8. You need both quality and quantity. 60% of marketers create at least one piece of content each week. NUMBER SEVEN
  9. 9. Creating original content was seen as the biggest challenge for 69% of content marketers. NUMBER EIGHT Use multiple resources to inspire your content.
  10. 10. Repurpose good content by using multiple formats. 50% of consumer time online is spent engaging with custom content. NUMBER NINE
  11. 11. Mobile-optimized content marketing increased from 15% to 33% during 2014. NUMBER TEN Keep content bite-sized for easy reading.
  12. 12. Use marketing data to inform your decisions. By 2015, spending on marketing analytics is expected to increase by more than 60%. NUMBER ELEVEN
  13. 13. 82% of prospects say content targeted to their interests is more valuable. NUMBER TWELVE Use hyper-segmentation to target your audience.
  14. 14. Increase focus on mobile. Marketers are forecasted to spend $8.2 billion on mobile marketing by 2016. NUMBER THIRTEEN
  15. 15. 57% of B2B marketers use content curation as part of their content marketing strategies. NUMBER FOURTEEN Tap into the power of curated content.
  16. 16. Put your audience’s interests first. 90% of consumers find custom content useful, 78% believe the organizations behind the content are interested in building good relationships. NUMBER FIFTEEN
  17. 17. Want more free marketing resources? E L I V 8 G R O U P. C O M / R E S O U R C E S

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