Learn How To Reach Your Customers On Google+ And Set You Apart From Your Competition The Smart Way!

1. Easy Guide to Google+ for Business
r
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2. Easy Guide to Google+ for Business
Easy Guide to Google+ for Business
“How To Reach Your Customers On Google+ And Set
You Apart From Your Competition The Smart Way!”
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3. Easy Guide to Google+ for Business
TABLE OF CONTENTS
TABLE OF CONTENTS ........................................................................................ 3
LEGAL NOTICE .................................................................................................... 4
AUTHOR...……………………………………………………………………………….4
WHAT IS GOOGLE+? .......................................................................................... 5
GETTING STARTED WITH GOOGLE+................................................................ 6
ACCESSING GOOGLE+ ...................................................................................... 7
CUSTOMIZING YOUR GOOGLE+ ACCOUNT FOR MAXIMUM EXPOSURE... 11
CREATING CIRCLES ......................................................................................... 15
IDENTIFYING YOUR CONTENT WITHIN THE GOOGLE+ COMMUNITY ........ 16
GOOGLE+ PAGES ............................................................................................. 17
MARKETING TOOLS ......................................................................................... 21
HANGOUTS ....................................................................................................... 30
TIPS & TRICKS .................................................................................................. 35
ABOUT US ......................................................................................................... 37
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4. Easy Guide to G
Google+ for Business
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LE
EGAL NO
OTICE
The Publisher has strive to be as accurate and comp
e r ed s plete as pos
ssible in th
he
crea
ation of this report, notwithstan
n nding the fa that he does not w
act warrant or
represent at a time th the contents within are accu
any hat urate due to the rapid
o dly
cha
anging natu of the I
ure Internet.
While all attem
mpts have been mad to verify informatio provided in this
de y on d
blication, th Publishe assume no respo
pub he er es onsibility fo errors, omissions, or
or
con
ntrary interp
pretation o the subje matter herein. Any perceive slights of
of ect ed o
spe
ecific perso
ons, people or orga
es, anizations a uninten
are ntional.
In p
practical ad
dvice book like anything else in life, ther are no g
ks, re guarantees of
s
inco
ome made Readers are cautio
e. oned to rep on their own judgm
ply ment about their
indi
ividual circ
cumstances to act accordingly.
s
This book is n intende for use a a source of legal, business, accounting or
s not ed as g
fina
ancial advic All read
ce. ders are ad
dvised to s
seek servic of competent
ces
prof
fessionals in legal, business, a
accounting, and finance field.
,
You are encouraged to print this b
u book for ea reading
asy g.
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5. Easy Guide to G
Google+ for Business
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Au
uthor
Dragan Mes strovic; I am in sales and marke
m eting since 1992
e
an in intern marketing since 1
nd net 1997.
Dragan is an Inbound Markeitng Professional, Certified
n
HubSpot Pa Authorized Inbound Marketing
artner and A d
Ed
ducator.
Get in touch with Dra
agan: Twit
tter, Faceb
book, Link
kedIn
Wh Is Google+?
hat ?
"If Facebook a Twitte had a ba
F and er aby, they'd call it Goo
ogle+" - Ola Wempe
af
The
ere's major buzz in th marketin space r
r he ng regarding Google's newest add
G dition to
ess, "Goog Plus (+
the social med madne
dia gle +)".
Som believe Google P
me e Plus will quickly replac Twitter, as it provi
ce ides an easier
way to manag and com
y ge mmunicate with friend
e ds.
Oth
hers believe that Goo
e ogle Plus w be a valuable add
will dition to the persona
eir al
con
nnections, a for ma
and arketers, it offers a w
whole new w of reac
way ching out a
and
netw
working wi other en
ith ntrepreneu in your niche mar
urs rket.
In ju a few w
ust weeks of beta launch Google+ has amas
h, ssed more than 12 million
use with ov a billion pieces of content being poste througho Google
ers, ver n f ed out e+
eve single d
ery day.
While Google has rolle out its services to focus on the average user and
e+ ed e d
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6. Easy Guide to G
Google+ for Business
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indi
ividual, the have cre
ey eated extensions with Google primarily for businesses.
hin e+ y
Still thousand of Intern Marketers and en
l, ds net ntrepreneurs have alr
ready start
ted
usin Google+ to further their outr
ng reach, connect with their target audience and
velop relationships with new pa
dev artners and networkin opportun
d ng nities.
Within this rep
port, we'll t
take a clos look at how Goog
ser gle+ works, what it ca do
, an
for your busin
ness and how you can further c
customize y
your Google Plus acc
count.
OK, let's begin.
etting Started W Google+
Ge With
Goo
ogle+ was developed on a very simple fo
d y oundation. Rather tha adding friends
an
into one comm
o munity bas you can segment your conta
se, n acts by add
ding them into
"cir
rcles".
You can call y
u your circles anything you wish, such as "F
s Friends", "N
Network
Par
rtners", or e
even "Customers". Y can als have as many circ
You so s cles as you wish.
u
The best thing about your circles is that they are kept p
e g y private, so that even when
you add some
u eone to your circle, th only se that you
hey ee u've added them as a
d
nnection, not what cir
con rcle you ad
dded them into.
oined Goog
When I first jo gle+, I set u 4 circles. One for friends, pa
up artners, fam
mily,
stomers and "warriors where I added eve
cus s" eryone I kn
new, and co
ommunica
ated
with from the Warrior Fo
h orum.
By doing this, I can post content th goes out only to s
t hat specific cir
rcles, allow
wing
me to "tailor" my conten and upda
nt ates based on segme
d ented grou of cont
ups tacts.
This is VERY powerful, because in
s nstead of p
posting an update as you would on
s d
Fac
cebook or T
Twitter, an your ent followin base be
nd tire ng eing able to see it, yo can
o ou
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7. Easy Guide to G
Google+ for Business
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crea conten around s
ate nt specific aud
diences, w
which gives you the opportunity to
con
nnect in a v
very differe and far more per
ent, r rsonalized way.
You could cre
u eate a circle around e
existing cus
stomers an post up
nd pdates about
vari
ious niche markets, o even run a newsle
or n etter straigh through your Goog
ht gle+
con
ntacts!
Ac
ccessing Google
g e+
To access Go
oogle Plus, visit http:/
, //plus.goog
gle.com , o if you are logged in an
or e nto
sting Gmai account, you will se the optio to conn
exis il ee on nect at the top left cor
rner of
you email administratio page.
ur on
You can also access Go
u oogle+ thro
ough the m
menu items on the top right han of
s p nd
you Gmail ac
ur ccount.
adding you into their circles
Whenever you receive a new alert such as someone a
t, u
or p
posting a c
comment or update, t notifica
the ation box w appear in red, alon with
will ng
the number of updates t
f that have t
taken place
e.
This makes it exceptionally easy f you to s
s for stay on top of new ale and up
p erts pdates,
righ from you GMail ac
ht ur ccount!
Her
re's a quick overview of what G
k w Google+ loo like fro your administrativ
oks om ve
das
shboard:
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8. Easy Guide to G
Google+ for Business
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You will find the number of people who have added yo into circles on the left
u r e e ou
han side of y
nd your profile main pa
e’s age, with th people you’ve cho
he osen to add in
circ
cles below that.
Kee in mind that you can decide to allow ev
ep c veryone who visits yo profile page
our
to s the num
see mber of pe
eople you h cles, as we as who has added you –
have in circ ell d
or y can choose to blo visibilit
you ock ty.
To customize this option click on the “Edit” l
n, link from th main pa of your
he age r
prof as shown below:
file
Nex click on the globe icon that a
xt, appears rig next to your circle as show
ght es wn
belo
ow.
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9. Easy Guide to G
Google+ for Business
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When you do this, an op
ption table will appea as show below. Y can no
ar, wn You ow
oose to allo anyone on the we to see th people in your circ
cho ow eb he cles, or cho
oose
to a
allow only p
people with your circles to be able to se it.
hin e ee
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10. Easy Guide to G
Google+ for Business
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Clic “Finished Editing at the to of your p
ck g” op profile pag when yo have finished
ge ou
cus
stomizing y
your profile visibility a options
e and s.
The are other parts of your profile page an Google+ account that you sh
ere f nd + hould
imize. Let's take a quick look at how you can 'twea your pro
opti a u ak' ofile for bot the
th
sea
arch engine and tho who land on your profile an add you into their circles.
es, ose r nd
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11. Easy Guide to G
Google+ for Business
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Cu
ustomizing Your Google Account For Maximu Expo
r e+ um osure
You want to ta the tim to custo
u ake me omize your Google+ account, so that you are
r a
able to tweak your searc engine ranking da
e ch ata.
For example, when your Google+ profile bec
r comes visible in the s
search eng
gines,
it m look so
may omething like this:
You Google+ profile is very impor
ur + rtant as it h
helps Goog identify you as a
gle y
con
ntent developer, and author, as well as we
ebsite visit
tors who vi
iew your pr
rofile
listing within s
search resu
ults.
The first thing that you w
e g want to pay attention to is the a
y actual head
dline/title of your
prof page, a it becom a part of your se
file as mes earch engin listing.
ne
Con
nsider impo
ortant keyw
words that will captur attention and spea directly to your
re n ak
targ audienc Keep i mind tha Google+ only displays a few characters from
get ce. in at + s
you link so m
ur make sure t
that you ch
hoose keyw
words care
efully so the aren't
ey
trun
ncated.
You should al custom
u lso mize your G
Google+ pr
rofile to inc
clude direct links to yo
t our
web
bsite or blo
og.
You can add links to you profile b clicking on “Edit Pr
u ur by rofile” and clicking th
d he
glob icon as shown below:
be
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12. Easy Guide to G
Google+ for Business
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One thing to k
e keep in min that you should cr
nd u reate an “A
About Me” page on your
web
bsite or blo that you can then feature ins
og u side of you Google+ profile.
ur
When adding links to yo Google profile p
our e+ page, you’ll be given t opportunity to
the
oose a sing link that represents who you are, and provides m
cho gle t u more inform
mation
abo you.
out
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13. Easy Guide to G
Google+ for Business
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This link will a
s appear insi of your search en
ide r ngine listing for your G
g ofile
Google pro
and again, he
d elps to dete
ermine who you are, and what y
o you’re all a
about.
In a
addition, Google+ brings a new way of rec
w commending content and highlighting
t
mat
terial on th web. On you ha activat your Google+ acc
he nce ave ted count, you will
noti a “+1” f
ice featured ne to ever search li
ext ry isting, as s
shown belo
ow:
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14. Easy Guide to G
Google+ for Business
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When you clic the +1 ic
ck con, you essentially s
store this w
website as part of your
Goo
ogle Profile and all r
e, recommend web links appea under the +1 sectio of
ded ar e on
you Google a
ur account. If you “+1” y
f your own c
content, or Google de
r etects it as
s
you they will list that c
urs, content on the +1 tab of your profile.
b
This takes pla automa
s ace atically, as soon as y have added at lea one pa of
s you ast age
con
ntent to you +1 listing
ur g!
oogle Prof on cont
You can also choose to add a link to your Go
u k file tent pages,
bsites and blogs that you own, further enc
web t couraging interaction and helpi
n ing
Goo
ogle to identify your c
content.
You can easily create a Google+ b
u button at:
http
p://www.go
oogle.com/w ers/profilebutton/
webmaste
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15. Easy Guide to G
Google+ for Business
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Cre
eating C
Circles
With Google+ you can create an unlimited n
+, number of circles. Cir
rcles house
diffe
erent groups, or segm
ments of p
people, so i you want to com
if ted mmunicate w
with
fam membe you co
mily ers, ould create a circle pr
e rimarily for members of your family.
r
The same goe for Netw
e es working, Pa ustomers, and Friend
artners, Cu ds.
Eac time you create co
ch u ontent, you can choo which c
u ose circles can view it, making it
eas than ev to tailor your cont
sier ver tent, and u
updates tow
wards spec
cific groups of
peo
ople! Cons
sider just how much e
h easier it wi be to tar
ill rget your co
ontent around
you market, p
ur partners an customer base.
nd
eate a circle, no one but you ca see wha that circles name (or title)
When you cre an at
is, e
even those you choo to add into it. All t
e ose they can se is that y added them
ee you
into a circle, n what th circle is called.
o not hat s
This makes it easy for y to orga
s you anize your c
contacts, s that you are able t
so u to
iden
ntify group of people based on your circle names.
ps e n
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16. Easy Guide to G
Google+ for Business
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Ide
entifying Your C
g Content W
Within T Goo
The ogle+ Co
ommunit
ty
An easy way of featuring your con
ntent within the Goog
n gle+ community, and to help
Goo
ogle begin to identify your content throughout the w is by ad
y web dding a link to
you Google p
ur profile page within yo content posts.
our t
You do this by using ‘rel’ anchor te in this f
u y ext format:
<a rel="
"author" h
href="http:
://profiles.
.google.co
om/your-u
username"
">
You can use a
u anchor tex that inclu
xt udes your f name o website URL and
full or
hyp
perlink to yo Google profile as well.
our e s
If yo run a W
ou Wordpress based blog you can use byline with an a
g, e author URL
L
owing you t add rel= into your post byline You can also creat an “Abo Me”
allo to = e. n te out
pag on your bog and link to your Google Pr
ge rofile using “rel=author”.
g
ogle will ch
Goo connection between your conte pages (websites, blogs
heck for a c n ent
and articles) t an autho page (ab
d to or bout me) a your Google Prof as a wa of
and file ay
iden
ntifying you as a content develo
u oper and a
author.
By placing a link to your Google profile, and by using the “rel=author” acho text
r or
to h
hyperlink to your Goo
o ogle+ account, you w simply m
will make it eas for Google to
sier
con
nfirm autho
orship.
Jus make sure that you place a link TO and FROM yo Google Profile on your
st u d our e n
con
ntent pages or About Me page. Google loo for a 2
s oks 2-way link s
structure in order
n
to c
confirm tha it’s really you!
at y
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17. Easy Guide to G
Google+ for Business
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Go
oogle+ P
Pages
Now we estab
w blish your b
business o Google+ Pages.
on +
You The first step in es
ur t stablishin a Google+ page is to choose on of the m
ne main
cate
egories.
Loc Busine or Place
cal ess
Loc Busines or Place includes any local b
cal ss e business—
—hotels, res
staurants,
plac
ces, stores or service If you c
s es. choose this category. You need to set the
s . d e
cou
untry in which your bu
usiness is located an your prim
nd mary busin
ness phone
e
num
mber.
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18. Easy Guide to G
Google+ for Business
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Places with your pho number, it will
If Google finds a matchi result in Google P
G ing h one
use this inform
e mation for y
your Goog
gle+ profile If it doesn you should add y
e. n’t, your
bus
siness info to Google and contin
nue.
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19. Easy Guide to G
Google+ for Business
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Ent jere you page name and we
ter ur ebsite address, and c
choose an applicable
n e
egory whic includes anything from A to Z for a web
cate ch s bsite, or simply choose
Bra
and, Other, Product o Service.
or
Cat
tegory: Co
ompany, In
nstitution or Organization
The next cate
e egory includ pagee for Company, Institution or O
des es Organizatio and
on
non
n-profits.
Ent your pa name a websit here too Choose a applicable catego with
ter age and te o. an ory
the same options as a P
Product or Brand pag or simp choose Company,
ge, ply ,
titution, Or
Inst rganization or Other.
n
Cat
tegory: Ar Entertainment o Sports
rts, or
If yo are in A
ou Arts, Entert
tainment or Sports th these p
hen pages shou be righ for
uld ht
you And again, you nee to enter your page name and website, and choose the
u. ed r e
app
plicable cat
tegor. This time the o
s nging from Album to W
options ran Website, o
or
sim
mply choose Entertain
e nment, Oth or Spor
her rts.
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20. Easy Guide to G
Google+ for Business
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Cat
tegory: Ot
ther
If yo think that your business pag does no fits in any of the ab
ou ge ot bove-menti
ioned
cate
egories you should s
simply sele Other. H
ect Here is whe you ca enter yo
ere an our
pag name an website without any addition categor selection.
ge nd e nal ry
When you inc
clude your page in an category you need to choose whether your
ny y d e
pag is suitab for any Google+ use and us
ge ble u sers 18 or older, or us
o sers 21 or older.
Or y need t specifica note th the con
you to ally hat ntent will be alcohol-re
e elated.
The tick the boxes to o
en opt-in to up
pdates for G
Google+ pages and a
agree to th
he
term and con
ms nditions to continue.
Cus
stomizing Your Goo
ogle+ Pag For Max
ge ximum Exposure
As your perso
onal profile is custom
e mized do the same with your bus
siness pag on
ge
Goo
ogle+. Follow the eas steps from page 9
sy 9.
Con
nnect you website to your G
ur Google+ pa
age
To connect yo website to your G
our e Google+ pa go and use the G
age d Google+ ba
adge
nfiguration tool. Currently only the icons a availab but offi
con are ble, icial badge are
es
com
ming soon.
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21. Easy Guide to G
Google+ for Business
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Ma
arketing Tools
Goo
ogle+ Wid
dget
Pro
omote your Google+ business p
r page on yo compan website
our ny e.
Aw
widget from widgetspl
m lus.com dis
splays you latest Go
ur oogle+ pos on your
sts r
web
bsite and li
inks back t your Go
to oogle+ prof or page
file e.
Goo
ogle+ Stat
tistics
How would it be if you c
w could resea
arch your c
competitors Google+ pages an
s’ + nd
mea
asure the r
results of y
your own c
campaigns too? Do it with
t
http
p://socialsta
atistics.com
m
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22. Easy Guide to G
Google+ for Business
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Allm
myplus
Agg
gregates G
Google+ sta for any profile or page with Allmyplus. Allmyplus
ats y . s
reco
ords the nu
umber of p
posts, comments and shares displayed by day going back
d y g
for several mo
onths. Allm
myplus also offers inte
o eractive ch
harts displa
aying posti
ing
havior by w
beh weekday an by the h
nd cient way to quickly c
hour. Effoc o calculate th
he
mo active d
ost days and t
times for your Goog
gle+ busin
ness page.
e
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Google+ for Business
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Sim
mply Meas
sured
Sim
mply Measu
ured offers a free Go
s oogle+ repo on ANY Google+ page.
ort Y
The report fe
e eatures the data:
ese
 Engagem
ment rate by post typ
b pe
 Page ac
ctivity for th last 2 we
he eeks
 Overall p
page enga
agement
 Commen keyword analysis
nt d
 List of th top user commen
he rs nting on yo page
our
This report ca be easily exported to Excel o PowerPoint. This m
s an y d or makes it ea to
asy
crea a comp
ate petitive ana
alysis repo on your competito pages.
ort ors’
cleCount
Circ
Circ
cleCount tr
racks the m
most popul profiles and pages on Goog
lar gle+. You c
can
ckly discover the most popular brand p
quic pages and dig deep insight in
d p nto
thei follower history, the growth rate and th average reshares and comm
ir eir he e ments
per post.
cleCount also offer valuable Google+ demogra
Circ rs e + aphic infor
rmation as
s:
 Gende distributio
er on
 Top 10 pages
0
 Countr distributi
ry ion
 Job dis
stribution
 Compa distribu
any ution
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24. Easy Guide to G
Google+ for Business
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Plu
usClout
Quickly targe Google+ users w
et who are inf
fluential in your industry.
n
PlusClout ass
signs Goog
gle+ users a PlusClou score ba
ut ased upon their influe
ence.
The PlusClou score is based on numerous public variables like:
e ut s s
 Number of followers,
 Frequen and volume of inf
ncy formation-s
sharing
The PlusClout score is c
e calculated fromt thes above.
se
You can digg through the most influentia Google+ users by
u g al + y:
 Country
 City
 Profession
 Employe
er
 college t
they attend
ded
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25. Easy Guide to G
Google+ for Business
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FindPeopleo
onPlus
Find
dPeopleon
nPlus, a sis site of plusclout.com and is a great d
ster s directory so
ource
of p
people active on Goo
ogle+.
Find
dPeopleon
nPlus offers yout to detect your Twitter fol
d r llowers and LinkedIn
d n
con
nnections w are on Google+, displaying their Plus
who n g sClout scor and allo
re owing
you to quickly add them to your cir
u y m rcles.
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26. Easy Guide to G
Google+ for Business
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Rec
commended Users
Rec
commende Users lis recommendations by topics such as:
ed sts m s
 Women in tech
 Journalis
sts
 Photogra
aphers
 Foodies
 Scientist
ts
 Bloggers
s
 LGBT
 etc.
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27. Easy Guide to G
Google+ for Business
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This is vlauba to help brands tar
s ale rget Google influenc
e+ cers within their spec
cific
ustry.
indu
Ext
tended Sh
hare for Go
oogle+
Extended Sha for Goo
are ogle+ is a Google Ch
G hrome exte
ension that allows to quickly
t
sha ANY Go
are oogle+ pos on a var
st riety of diffe
erent netw
works includ
ding like Tw
witter,
Fac
cebook, Lin
nkedIn and Tumblr.
d
This extension adds a “S
s Share On” link below every pos The ext
” w st. tension link to
ks
the Google+ u
update and not the original con
d ntent sourc
ce.
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28. Easy Guide to G
Google+ for Business
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G++
+
G++ for Chrom and Fir
+ me refox adds Facebook and Twitt streams inside yo
s k ter s our
Goo
ogle+ strea You ca see inco
am. an oming new and Like tweet or reply to
ws e,
com
mments fro inside G
om Google+.
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29. Easy Guide to G
Google+ for Business
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Goo
ogle+ Not
tifications
Goo
ogle+ Notif
fications app allows you to view Google+ updates from any
y w
web
bpage and to respond directly w
without lea
aveing the current page you’re
brow
wsing.
Em Option
mail n:
By default, ev
veryone wh is part o your circ
ho of cles can se you em directly
end mail y
ough GMai You can disable th by clicking on “Pro
thro il. n his ofile & Priv
vacy” – and “Edit
d
Visibility” on y
your profile page as s
e shown belo
ow:
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30. Easy Guide to G
Google+ for Business
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Goo
ogle+ is co
onstantly evolving and has alrea introdu
ady uced new f
features while in
w
beta mode. It’ an exciti time to get involved, so if yo haven’t yet receiv an
a ’s ing ou ved
invitation to jo keep an eye out f the pub launch. It’s comin soon!
oin, for blic ng
Fee free to ad inBlurbs to your c
el dd circle!
inBlurbs Goog
gle+ = http
p://gplus.to
o/inblurbs
ways put yo
Alw ourself in th shoes o your sub
he of bscriber and give them as much value
m h
as p
possible an you can be sure E
nd n E-mail your way to victory!
Ha
angouts
Han
ngouts on Air enable users to la
aunch Goo gouts (live video chat
ogle+ Hang
ssions with up to 9 other particip
ses pants) that were broa
t adcast live for all to see.
e s
Thin of them like live st
nk m treamed broadcasts with the ad
dded bonu of multip
us ple
participants.
Fea
atures
ngouts on Air include key features:
Han e
 Public B
Broadcastin Now yo can broa
ng: ou adcast you live Hangout for the
ur
entire w
world to se either via your Goo
ee ogle+ page your com
e, mpany's
YouTube channe or a pag on your business' website where you e
el, ge embed
the Hangout.
 Engagem king: As th host of the Hangou on Air, y can see how
ment Track he ut you
many u
users are v
viewing the Hangout live at any given time during th
e y e he
broadc
cast.
 Recordin
ngs: Once your Hang
gout ends, Google+ w upload a recordin to
will ng
your Yo
ouTube ch
hannel and your original Google post so you can easily
d e+ e
share y
your video content ev after th live eve ends.
ven he ent
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31. Easy Guide to G
Google+ for Business
r
Play the vide
eo
How to Launch a Hang
w gout on Air
Inte
erested in t
testing out the tool in your mark
n keting efforts? We'll d
discuss so
ome
great ways to leverage Hangouts on Air in yo marketing later in this post, but
our n
here's a techn
nical tutoria on how t create a launch your own on-air Han
al to and ngout.
Ste 1: Start a Hangou
ep ut
In G
Google+, 'S
Start a Han
ngout' at th top right when you on you profile/pa
he t u're ur age.
Ste 2: Name Your Hangout and Invite Yo Audien
ep e d our nce
Giv your Han
ve ngout on A a name, and invite the people you'd lik to partic
Air e ke cipate.
The are the people w will actually show up as par of the vid
ese e who w rt deo, and yo can
ou
hav up to 9 o
ve cipants. Yo can eith specify particular users, Circles,
other partic ou her
or c
choose to m
make it public. Then click 'Enab Hangou on Air.''
ble uts
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32. Easy Guide to G
Google+ for Business
r
Ste 3: Agree to Legal Terms
ep e l
You only hav to do th the first time you launch a H
u'll ve his Hangout on Air.
n
Ste 4: Conn
ep nect Your YouTube Account
The first time you launch a Hango on Air, G
e h out Google+ w ask you to connec your
will u ct
You
uTube acco
ount. This will enable Google+ to record y
e your Hang
gouts to your
uTube channel. Click 'Start Ver
You k rocess' to set up the integration
rification Pr n.
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33. Easy Guide to G
Google+ for Business
r
Ste 5: Click 'Hangout
ep k t'
Onc you clic 'Hangout,' don't wo -- you won't imm
ce ck orry mediately be broadcas
e sting
you Hangout on the air yet. Use t
ur t r this time to adjust you camera, lighting, etc.
o ur e
If yo
ou're drivin traffic to a web page to host your Hang
ng o gout on Air this is the point
r, e
whe you can grab the embed co for you web pag
ere ode ur ge.
When you're r
ready to br your Hango on Air live than click 'Start
roadcast y out
oadcast.' O
Bro Once you do your Ha
o, angout on A will be b
Air broadcasting live on your
Goo
ogle+ page your You
e, uTube cha
annel, and wherever y
you've embedded the
vide on your website.
eo r
You viewers will be able to see th very sam thing yo do, exc
ur he me ou cept for you chat
ur
con
nversations and the n
s number of people who are tune in to the Hangout o Air.
ed on
As the host of the Hangout, you will also be able to mu people in the Han
f w ute ngout
or c
click on a p
particular p
participant's individua video scr
s al reen to fea
ature it as the
t
mai video.
in
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34. Easy Guide to G
Google+ for Business
r
Onc the Han
ce ngout ends a recordi of the live Hango will auto
s, ing out omatically post
pub
blicly, so pe
eople who were unab to atten the live Hangout c catch what
ble nd can w
they missed. Y will als have th option to edit the r
y You so he o recording.
Play the vide
eo
Han
ngouts on Air for M
n Marketers
If yo don't se
ou eem to hav access t Hangouts on Air y sit tight Google s
ve to yet, t. says it
will be gradua rolling o the fea
ally out ature to all users worl
ldwide ove the next few
er
wee ailability of Hangouts on Air can be a pow
eks. And a a market the ava
as ter, f s werful
ass at your disposal.
set
Her are som great u
re me uses of Ha
angouts on Air for th market
n he ters of the
e
world:
1.Press Conferences
s/Company Announc
cements: F compan news
For ny
ncements, hold a virt
announ tual press conference hosted b your bus
e by siness'
executives and in
nvite memb
bers of the press to p
e participate. Broadcas it for
. st
all to se
ee!
angouts on Air to host your next education or product-
2.Webinar Use Ha
rs: t nal
focused webinar. Or, if you're a softw
. ware vendor, hold live group-sty
e, yle
demos of your pr
s roduct.
3.Industry Expert Ro
oundtable D
Discussion or Interv
ns views: Invit industry
te
experts for a sort of digital r
s t roundtable to discuss an impor
e s rtant indust
try-
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35. Easy Guide to G
Google+ for Business
r
related topic. Or invite an in
d ndustry exp for a o
pert one-on-one or multi-p
e person
intervie
ew-style br
roadcast.
4.Virtual C
Conference Host a v
es: virtual conference! O
Organize an run a se
nd eries of
ntations from various speakers at set time over the course of a day
presen es e f
or two.
5.Livestrea
aming Live In-Perso Events: Hosting a live event? Livestrea the
e, on ? am
footage of your speakers' p
e presentatio for thos who can attend in
ons se n't n
person
n.
6.User Gro
oups: Orga
anize Hang
gout sessio featuring your most succes
ons ssful
custom nvite other customer -- or even prospect -- to view and
mers, and in r rs ts w
ask the questio
em ons.
7.Q&A Session: Plan Q&A ses
n ssions with your business' thought leaders
h s.
Consid it like a Twitter Ch but wit video!
der hat, th
Tip & Tric
ps cks
You can choo to men
u ose ntion people within yo content and upda
e our t ates in the same
way that you w
y would twitt using t @ sym
ter, the mbol like this:
"@
@username is a true inspiratio
e on".
You can also mention someone with the plus (+) symb like this
u w s bol s:
"+u
username is a true i
inspiration".
n
In a
addition, if you find th someon is postin too regu
hat ne ng ularly, or yo aren’t
ou
inte
erested in a of their u
all updates, y can cho
you oose to “M
Mute” the co
onversation so
that it no longer appears in your st
t s tream.
With Google+ a “stream is like th timeline on Twitter or a wall on Facebo
+, m” he r, ook
with all of you circles’ u
h ur updates ap
ppearing wi
ithin a sing stream. You can c
gle . choose
to b
browse thro
ough strea
ams from a of your c
all circles, or b each cir
by rcle at a tim
me,
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36. Easy Guide to G
Google+ for Business
r
filte
ering your s
streams to display on content from spec
nly t cific circles This mak it
s. kes
eas to discov new co
sy ver ontent and updates fr
rom segme
ented grou
ups!
You can also customize your cont
u e tent, updat and pos within t Google
tes sts the e+
netw
work, so th it appea in bold, italic or e
hat ars even under
rlined!
Her are the custom c
re codes to use when w
writing new content for your
t
circ
cles:
Bold your text *word* - wrapping your text i star aste
t: in bold that part of
erisks will b
you text. For example, if I enter in *hello*, t word he will ap
ur n the ello ppear in bold.
_wo
ord_ will m
make your w
word italic. Just add u
underscore around the words that
es
you would like to italicize.
u e
-wo
ord- will cre
eate a strik
kethrough, changing t
this into this.
The are jus a few quick ways th you can enhance your cont
ese st hat e tent while m
making
cert
tain words or titles st
tand out to your readers.
o
You can also create a “Hangout” within Go
u “ ” oogle+, whi is a pla for you and
ich ace
you circles to connect. You can c your Ha
ur o call ything you choose, and
angout any
allo only cer
ow rtain circles to access this comm
s s munication channel. You will n
n need to
inst the Goo
tall ogle Voice and Video Plugin in order to create or ac
e o c ccess hang
gout.
Clic “Start Ha
ck angout” fro your pr
om rofile page as shown below to b
begin:
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37. Easy Guide to G
Google+ for Business
r
Ano
other quick tip is to sh
k horten you Google+ profile link so that you can eas
ur + k sily
sha with oth
are hers on you blog, we
ur within your emails. Plu it simpl
ebsite or w us, ly
mak the link far more memorable.
kes
The are ma differen "Google+ link shortener pop
ere any nt +" pping up on the scene with
n e,
the most popu one be
ular eing http://
/www.Gplu
us.to
With Gplus, you can turn a long lin into a gp
nk plus.to/you
ur-usernam in minut
me tes.
This service is absolutely free.
s s
Ab
bout us
W are Cer
We rtified Inbou Marke
und eting Profes
ssionals, A
Authorized
Inbo
ound Mark
keting Educ
cators and HubSpot Certified P
d Partner.
Inb
bound mar
rketing is t marke
the eting strat
tegy that f
focuses on getting f
n found
by customer when th resear online for produ
rs hey rch ucts and s
services yo
our
bus
siness als has to o
so offer.
With inbound marketing businesse earn the way to t custom by pub
g es eir the mer, blishing
help information on a blog, in so
pful ocial media and forum
a ms.
ound mark
Inbo keting inclu
udes Blogg
ging, Socia Media, Le Conve
al ead ersion, Lea
ad
Nur
rturing and Closed-Lo Analys
d oop sis.
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38. Easy Guide to G
Google+ for Business
r
Wit Inbound marketin we can help you to:
th d ng n
A. S
Save up to 62% of yo market
o our ting budget
t.
B. S
Stand out o your com
of mpetition.
Generate a massive amount of leads.
C. G f
D. G up to 5
Get 55% higher lead conv
version rat
tes.
E. Increase yo custom
our mers and sales.
To your succ
cess!
Fee free to sh
el nds. 
hare this E-Book with your frien
E h
Page 38