1. A Proposed Mobile App for
American Bungalow Magazine
u u u
By Andrew Cohen
For General Assembly UX11
Presented in class Feb. 13, 2014

2. Who Reads American Bungalow?
v Average age: 49.5
v 54% female
v 89% attended or graduated college
v Average income: $112,000
v Mean income: $100,000
v 95% are homeowners
v 64% contacted an ABM advertiser
v 47% bought from an ABM advertiser

3. What Distinguishes ABM Readers?
They are:
• Educated and affluent
• Homeowners, enthusiasts,
and housing professionals
They include:
• Seekers of trophy homes
• And budget-minded young
home buyers

4. What Distinguishes ABM Readers?
They have:
• an eye for quality and style
• an appreciation for craft
• a sense of their homes’
historic significance
They need:
• information about bungalows
• access to relevant resources
• help with restoration work

5. Who Is ABM’s Audience?
Doug, 56, is an author and magazine
editor whose specialty is architectural
history, interior design, and gardening. He
lives with his dog in a one-bedroom
Manhattan apartment, but spends most
weekends at his house — a bungalow, of course — in
Asbury Park. Doug has an income of $124,000 a year and
is comfortable with technology. He uses a iMac desktop
for work, but also owns a Macbook, a recent iPad, and an
older iPhone, all of which he brings with him when he
travels for work.

6. Who Is ABM’s Audience?
Sandra, 29, is Phoenix video editor for
corporate clients. Sandra has an eye for
classic design and yearns to someday
live in a classic Arts and Crafts home.
Whenever she can, she’ll detour through
the Willo section of town to admire the 1920s homes there,
and she often checks the real estate section for homes
for sale there, which she’ll sometimes show her boyfriend
over breakfast. Sandra has an income of $45,000 a year.
She uses an HP desktop at work but has her own Macbook
Air, an iPad 2, a Kindle, and the latest iPhone.

7. The Common Thread:
Insights About ABM’s Readership
v They are few in number, but maintain a
strong bond to the architecture they love, and
the community that shares their passion.
v They are all esthetically minded, but
economically and geographically diverse.
v The world of American Bungalow—a quarterly—
moves slowly, but sometimes readers want or
need up-to-date, actionable information.

8. ABM’s Current Website
American Bungalow Home Page
Magazine
Inside
Past
Issues
Featured
Ar2cles
Family
Album
New
&
Noteworthy
Arts
&
Cra>s
Profiles
David
Rudd
Where
to
Buy
Writer's
Guidelines
Order
Back
Issues
All About
Bungalows
Registry
What Is a
Bungalow?
What Style Is
My Bungalow?
Blogs
Forums
Community
Bungalows for
Sale
Classifieds
Events
Calendar
Photo Albums
Bungalow
Neighborhoods
Contact
Contact Us
Rates
Guidelines
Directory of
Advertisers
Quick Upload

9. Challenge: Make the best
features of the ABM website
available to users on the go…
and then go beyond that.

10. A Mobile Presence for ABM
ABM App
Map App
Bungalows
For Sale
Readers'
Homes
Service
Providers
HOME
Bungalow
Guide
What Is a
Bungalow?
Bungalow
Neighborhoods
What Style Is
My Bungalow?
HOME
News
Events
HOME
About
the
Magazine
On theWeb
Blog
Contact Us
HOME

11. A Mobile Presence for ABM
Dynamic
Content
Legacy
Content
Website
Content
ABM App
Map App
Bungalows
For Sale
Readers'
Homes
Service
Providers
HOME
Bungalow
Guide
What Is a
Bungalow?
Bungalow
Neighborhoods
What Style Is
My Bungalow?
HOME
News
Events
HOME
About
the
Magazine
On theWeb
Blog
Contact Us
HOME

12. Evolution of the Concept

13. Evolution of the Concept
SIMPLIFY

14. Evolution of the Concept
SIMPLIFY

15. Evolution of the Concept
SIMPLIFY

16. Evolution of the Concept

17. What Does It Do?
Offers mobile users
information on nearby
homes and resources
v Shows houses for
sale in the vicinity
v Highlights local
attractions
v Connects to ABM’s
main website

18. American Bungalow Home Page
Magazine
Inside
Past
Issues
Featured
Ar2cles
Family
Album
New
Noteworthy
Arts
Cras
Profiles
David
Rudd
Where
to
Buy
Writer's
Guidelines
Order
Back
Issues
All About
Bungalows
Registry
What Is a
Bungalow?
What Style Is
My Bungalow?
Blogs
Forums
Community
Bungalows for
Sale
Classifieds
Events
Calendar
Photo Albums
Bungalow
Neighborhoods
Contact
Contact Us
Rates
Guidelines
Directory of
Advertisers
Quick Upload
ABM App
Map App
Bungalows
For Sale
Readers'
Homes
Service
Providers
HOME
Bungalow
Guide
What Is a
Bungalow?
Bungalow
Neighborhoods
What Style Is
My Bungalow?
HOME
News
Events
HOME
About
the
Magazine
On theWeb
Blog
Contact Us
HOME
MobileWeb
Consolidation = Improved Mobile Functionality

19. How Does It Help?
BUNGALOW GUIDE:
A mobile information resource
ported directly from the ABM
website
v What Is a Bungalow?
v What Style is My Bungalow?
v Bungalow Neighborhoods
v Bungalow Photo Albums

20. Best New Feature:
The Bungalow Map
Google Maps plus MLS.com =
up-to-the-minute information on
historic homes for sale in any
area.
Also displays map of ABM readers’
homes and providers of bungalow
goods and services.

21. A flexible resource for
exploring the world of
bungalows, no matter
when or where.
Will show all single-
family residences
under 1,500 square
feet built between
1890 and 1925 in any
given area, along with
asking price

22. Bungalow
Map
(Dynamic)
Bungalow
Guide
(Text)
=

23. Pages ported
from ABM
site
START PAGE
(HOME)
News
Events
About the
Magazine
Bunglalow
Guide
Bungalow
Map
Info ported
from ABM
site
HOME Contact form
Link to ABM
Website
Link to ABM
Blog
Homes for
Sale
Readers’
Homes
Service
Providers HOME
HOME HOME
Display
results from
Google Maps
Choose
view
Want
different
view?
User
Flows:
How It All
Fits
Together

24. Same
data:
3 different
ways to
display and
explore…

25. and find:
goods
and properties
services

26. All thanks to:

27. And they all lived
happily ever after.
The
end